What’s Coming up in 2025?

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WHAT’S COMING UP? 🤔

✨ 2024 was the year of Hybridcasual’s consolidation. 💫

The big publishers have created specific launch programs. 📝

Some good development practices have been set, such as the depth of the games, collectibles (e.g. city builder), etc. 🌆

Hypercasual studios have structured themselves to develop Hybrids. 👨‍💻👩‍💻

And, most importantly, many hits have broken into the charts. 🔝

So what can we look forward to this year? 👀

To answer this question, I brought the thoughts of three market experts from Supersonic from Unity, Samantha Benjamin (Director of Growth), Igor Bereslavski, and Guy Agiv (Director of Product Design). 👉🧠

On the latest SuperMonday, they discussed issues relevant to the industry, such as the current state of the market, the new game development process, how to create deeper content, monetization strategy, and 2025 trends.

👇 Go through the slides below and take a look at the main topics. 👇

My opinion
⚡ 2025 is the year of LiveOps in Hybridcasual. ⚡