How to keep your game fresh?

What to keep your game fresh?

ENTERTAIN YOUR PLAYERS WITH EVENTS!

An event is a time-limited experience that boosts engagement and monetization.

These 11 parts give you a full event view 👇

𝟭. 𝗣𝘂𝗿𝗽𝗼𝘀𝗲

• Why are you starting this event?
• No clear purpose means scattered focus.
• Tip: Express the purpose in 1-2 sentences.

𝟮. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗖𝗿𝗶𝘁𝗲𝗿𝗶𝗮

• What targets will define success?
• No criteria, no way to measure success.
• Tip: Make criteria specific and achievable.

𝟯. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗥𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀

• What’s the look and feel of the event?
• No clear visuals disrupt development.
• Tip: Use images to inspire creativity.

𝟰. 𝗖𝗼𝗻𝗰𝗲𝗽𝘁

• How can you summarize the event?
• No concept, no stakeholder alignment.
• Tip: Keep the concept jargon-free, and simple.

𝟱. 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀

• How will players interact with the event?
• No depth in mechanics, no lasting interest.
• Tip: Tie mechanics to the core concept.

𝟲. 𝗦𝗰𝗼𝗽𝗲

• What’s inside or outside the event?
• No scope causes uncontrolled complexity.
• Tip: Start with an MVP for new events.

𝟳. 𝗣𝗹𝗮𝘆𝗲𝗿𝘀

• Who is the target audience?
• No audience focus means no relevance.
• Tip: Use data to define your player needs.

𝟴. 𝗖𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁𝘀

• What limitations affect your event?
• No focus on limits leads to setbacks.
• Tip: Turn constraints into opportunities.

𝟵. 𝗥𝗶𝘀𝗸𝘀

• What can go wrong or right?
• No risk management, no event success.
• Tip: Prepare backup before launch day.

𝟭𝟬. 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲

• When will the event’s key phases occur?
• No deadlines result in delayed progress.
• Tip: Break tasks into smaller milestones.

𝟭𝟭. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻

• How will we reach our players?
• No promotion, fewer players will join.
• Tip: Align messaging in all channels.