What makes a great hook for a mobile ad?

What makes a great hook for a mobile ad?

1. Be direct: Capture attention within the first 2 seconds by making your message crystal clear.

2. Add movement: Whether it’s fast and dynamic or slow and hypnotic, the movement draws the eye and keeps viewers engaged.

3. Evoke curiosity: Leave viewers with no choice but to continue watching by sparking their curiosity.

4. Play with emotions: Use humor, shock, or surprise to create memorable moments. A well-placed WTF moment can be incredibly effective.

5. Utilize all tools: Combine visuals with audio, sound effects, voice-overs, and bold titles to create a multi-sensory experience that captivates your audience.