What does Mobile Game Monetization look like in 2025?

What does mobile game monetization look like in 2025?

I examined this from a data perspective, focusing on recent Sensor Tower data (March 2024 – February 2025). Below is data showing the percentage of revenue and downloads in mobile gaming for games with specific monetization features.

So we see the following:
🔸 F2P is the king, and paid games hardly exist on mobile
🔸 Currency bundles and Live ops are becoming the standard now for in-app games
🔸 Subscription and season pass are moving to heavy in-app games
🔸 Lootbox is a topic in bigger games
🔸 It is still not a year of NFT and Crypto in mobile gaming :).