🚀 WeChat Minigames are absolutely crushing it in China 🚀
The numbers are crazy — 60-80% D1 retention for payers and a 3-5 month payback period! With the Chinese minigame market set to hit 500M MAUs this year and users playing for an average of 60 minutes a day ⏰, these fast-produced games are becoming a major revenue driver in China and a trendsetter for the West. What’s even more impressive? These minigames are developed by small teams of just 5-30 people in just 2-3 months, with a production cost of $140K per game 🎮💰.
The RPG genre dominates the market, especially Loot Box RPGs like Nobody’s Adventure Chop-Chop 🐷, which takes up 30% of the revenue share of the whole market 💵. The market is fast-phased due to quicker payout schedules from ad networks and platforms. Net 1 Payout on ad revenue and IAP revenue makes the market inherently faster than the development market in the West.
Huge thanks to Lemon Choi 🍋 for coming on the podcast to drop these knowledge bombs 💣! Join us as we dive into the WeChat minigame world and its insane growth with Matej 🦩 Lancaric & Jakub Remiar.
📺 Watch on YouTube: https://lnkd.in/drmMpWQv
🎧 Listen on Spotify: https://lnkd.in/dz4UM8SW
