We Are Warriors by Lessmore is an Ad revenue juggernaut. In less than a few months, the game has scaled its ad revenue to just about $200k/day earning an additional $33k/day in IAP revenue. Here’s how:
Progression is not linked to watching Rewarded Ads. We Are Warriors uses caps on most RV placements to ensure that users stick around for longer and are more motivated to make an IAP. One of the best-performing ad placements is the RV placement for free meat which is capped at 2/day. This cap means that users can’t quickly progress through the levels and have to remain in the game for longer.
81% of users in We Are Warriors watch Rewarded ads. For reference a 45% ad viewer rate on rewarded ads is considered average, 81% is simply a master class in Rewarded Ads. As the progression in We Are Warriors is so slow when the users are faced with an offer for some quicker progression the users will opt in to watch ads.
IAP revenue effect on eCPM. eCPM is calculated by networks using a large suite of metrics such as the number of unique users, CTR, IR, and geo-location to name a few. But one of the most important metrics is if the user base in your game also makes IAPs. If your userbase also makes IAP purchases large advertisers will buy more of your inventory thus increasing eCPM by 2-3x in some cases.
For more juicy hashtagUA and hashtaggamedesign insights check out our deepdive on We Are Warriors with Lessmore Cofounder Samer Al Dafai on two & a half gamers! Thank you so much for coming on and answering our questions!
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🦩 Matej Jakub hashtagmobilegaming hashtagmobilegames hashtagmobilemarketing hashtagmobileadvertising hashtagmobileapplications
