User Stickiness: Measuring Product Success

User Stickiness: A Key Metric for Measuring Product Success 📱 📲

User stickiness is a key metric for measuring product success. It measures how often users return to your product over a period of time. A high stickiness rate indicates that your product is engaging and valuable to users.

There are three main user stickiness metrics:
WAU / MAU (Weekly Active Users / Monthly Active Users): This metric measures the percentage of monthly active users who also used the product in the past week.
DAU / WAU (Daily Active Users / Weekly Active Users): This metric measures the percentage of weekly active users who also used the product in the past day.
WAU / DAU (Weekly Active Users / Daily Active Users): This metric measures the average number of times a user uses the product in a week.
To calculate user stickiness, simply divide the number of active users in a smaller time period by the number of active users in a larger time period. For example, to calculate WAU/MAU, divide the number of weekly active users by the number of monthly active users.
Here is an example of how to calculate user stickiness metrics:
WAU (Weekly Active Users) = 10,000
MAU (Monthly Active Users) = 20,000
DAU (Daily Active Users) = 5,000

WAU/MAU = 10,000 / 20,000 = 0.50 (50%)
DAU/WAU = 5,000 / 10,000 = 0.50 (50%)
WAU/DAU = 10,000 / 5,000 = 2.00

A high stickiness rate indicates that your product is engaging and valuable to users. It also means that you are less likely to lose users to churn.