User reviews = your ASA & ASO Cheat Sheet

⭐️ User reviews = your ASA & ASO cheat sheet ⭐️

While prepping for PocketGamer.biz London, I dove into MobileAction App Intelligence insights and discovered something really interesting.

I analyzed a variety of games:
Exploring App Store pages, creative strategies, keywords, ratings, rankings…

But one discovery really stood out while looking into Love & Pies by Trailmix Games.

Out of the last 620 US reviews, a few keywords kept popping up, pointing to the 3 things players loved most about the game:
– Story (59%)
– Graphics (23%)
– Inclusivity/characters (10%)

This completely changed how I approach ASO, ASA keyword optimization, and especially Custom Product Pages (CPPs):
– For returning users, spotlight updates to the story they’re already invested in.
– For new users, highlight visuals and inclusivity to stand out from competitors.

Reviews aren’t just feedback;
Use them as a goldmine for your ASO, ASA, and UA strategies.