The main steps in the interaction between the player and the product are:
🎯 Marketing:
1A. ADS Creative
Goal: Hook attention and drive interest in the game.
1B. Store Search
Goal: Ensure visibility and discovery in the store using ASO.
1C. Store Featuring
Goal: Hook attention and drive interest in the game.
2. Game Store Page
Goal: Persuade users to download the game.
🚀 Onboarding:
3. Install
Goal: Convert interest into a completed & fast app install.
4. First Launch
Goal: Deliver fast loading and a smooth initial experience.
5. Tutorial
Goal: Educate players on game mechanics and controls.
6. Core Game Loop
Goal: Hook players with fun and repeatable gameplay.
🔥 Engagement:
7. Return to the Game
Goal: Encourage users to come back and play again.
8. Progression
Goal: Provide a sense of achievement and advancement.
9. Live-Ops
Goal: Offer new content and events to maintain interest.
💰 Monetization:
10. First Paywall
Goal: Monetize player engagement without a high churn-rate.
11. Conversion to Payer
Goal: Convert players into paying users.
12. Cohort Segmentation
Goal: Group users based on paying activity for targeted price and balance adjustments.
13. Transition to a Higher-Paying Cohort
Goal: Move users to higher spending tiers using new offers.
