Unity in 2024: 5,000 Layoffs at cost of $214m
Unity made a bold, high-stakes move in 2024, trimming its ranks to 4,987 full-timers—a dramatic cut costing $214M.
In a sweeping reorganization, the game engine and ads powerhouse shuttered 23 offices, shrinking its global presence from 57 locations in 2023 to just 34 by year’s end.
The cost breakdown?
$15M in revenue expenses, $48M in R&D, $58M in sales and marketing, and $93M in general and admin—plus an extra $53M in restructuring charges. This follows earlier plans to slice 25% of the workforce in Q1, building on the near 1,800 employee drop from 2023 and a steeper decline from 2022’s 7,703 staff.
Yet, even amid cost-cutting and a leaner footprint, Unity isn’t standing still.
Despite revenue softness in its Chinese market and an accumulated deficit now at $3.7B, key customer contributions are on the rise, and the company holds $1.5B in cash.
All eyes are now on its new AI-powered ads platform, Vector, which helped propel shares up by 36 following a Q4 in which revenue dipped 25% to $457M with a $123M net loss. With its San Francisco HQ lease expiring in August 2025, Unity signals that more dynamic shifts are on the horizon.
Unity Stocks?
Going up again, jumping from $21 to $28 on 20th Feb.
Source: PocketGamer
