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Unique Approach for Interstitial Ads in “Found It”

Vamsi Penmetsa

🕵️‍♂️ Lion Studios ‘ Unique Approach for Interstitial Ads in “Found It”! 🕵️‍♀️ made by Urmobi led by Alexandr Podosinnikov , Mykyta Myronenko , Serhii Tokman, Daria Spodina , Georgiy Galchuk , Oleksandra Barabanova , Galina Nesterenko , Andrii Kravchuk , Uliana Kaziuka , Арсений Мисюрин , Anna Bobanova , Serg Taranenko , Roman Shekun and many more from Ukraine.

In games with super high session lengths, where completing a level takes time, keeping players engaged is key! 🕰️🔥 We’ve all experienced those frustrating moments when ads pop up unexpectedly, interrupting gameplay. 🚫 Not the best user experience, right? To address this, many studios are adding timers before ad breaks to give players a heads-up. ⏰

But Lion Studios took a creative turn with their game “Found It.” Instead of a simple timer, they motivate and praise players with pop-ups like, “Only a few objects left!” or “Great job, you’re almost there!” 🎉👏 After that, when you hit “Continue,” the interstitial ad appears.

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This is a smart move to counter Google’s new interstitial ad policies 📜 and improve the overall user experience by keeping players engaged and feeling positive. It’s an interesting strategy by Lion Studios that makes “Found It” stand out! 🥳

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