Understanding Game Retention

👉 One of the most critical metrics when producing a game is ⭐️RETENTION⭐️, specifically, long-term retention.

❓But what does retention mean, and how should we monitor it beyond just the surface numbers?

Many teams and even publishers look at retention numbers like D1, D4, and D7, but these only tell part of the story. Long-term retention is what really dictates the success of a game.
↳If we don’t measure and understand it properly, we risk making decisions based on incomplete data.