Understanding eCPM Averages Could Save You Big in Ad Monetization!

💡 Understanding eCPM Averages Could Save You Big in Ad Monetization!

In our latest review on two & a half gamers, we looked at My Supermarket Simulator 3D by Game District and highlighted a key ad monetization insight: Game District chose Google’s App Open Ad format over a simple interstitial with a small reward. Based on eCPM benchmarks across main geos, this choice could potentially mean an extra $20-30K per day in ad revenue. 📈💸

eCPM rates are influenced by around 90 factors, including competitiveness, CTR, install rate, user location, and active UA spending. Here’s a quick benchmark to estimate your ad revenue potential, assuming a 70/30 IAP to IAA split:

🇺🇸 USA:
– Rewarded Ads: $30
– Interstitials: $15
– Google App Open: $1-3
– Banners: $0.60-0.90

🌍 Tier 1 Geos:
– Rewarded Ads: $15-20
– Interstitials: $7-12
– Google App Open: $0.50-1.5
– Banners: $0.28-0.35

🌏 Tier 2 Geos:
– Rewarded Ads: $12-15
– Interstitials: $3-8
– Google App Open: $0.30-1.00
– Banners: $0.10-0.13