Top Soft Launches: New LEGO Games on the Horizon
TOP SOFT LAUNCHES
NEW LEGO GAMES
With the challenges of new privacy policies, using IP has been a key UA strategy in mobile games in recent years.
IPs endemic to the gaming industry have been performing well, such as “Candy Crush”🍬 and “PUBG”🪂.
But there are non-endemic IPs that are well received by the gaming audience, such as soccer (”EA Sports”), board games (”Monopoly GO”), and cartoons (”Pokémon GO”).
Now imagine a mobile game with an endemic IP of almost 1.2 billion downloads combined with one of the most iconic brands in kids’ culture. 🤯
This one is…
✨ “LEGO® Hill Climb Adventures” ✨
Developed by Fingersoft in partnership with the LEGO Group, “LEGO® Hill Climb” is a 3D version of “Hill Climb Racing”.
With a well-polished game art. 🎨
Moments of competition, like “Hill Climb Racing 2”. 🏁
But keeping the famous brake-acceleration balance mechanics. 🚗
The game also features in-depth gameplay, including a building narrative. 🛠️
These features aim to take advantage of the hundreds of millions of downloads and the 22.8% D30 retention rate of the classic “Hill Climb”. 🎯
👇 Scroll through the slides below and see for yourself. 👇
Released globally on May 28, “LEGO® Hill Climb” has achieved nearly 500k downloads, with a 33% share in the US market.
However, this wasn’t Lego’s only recent launch.
They extended their partnership with Irish game studio StoryToys 🇮🇪 (part of Team17 Group PLC), releasing 2️⃣ more titles:
✨ LEGO® DUPLO® PEPPA PIG ✨
&
✨ LEGO® DUPLO® DOCTOR ✨
In the first one, Lego builds yet another product with the world-famous (including my daughter 👨👧💓) character Peppa Pig 🐷, celebrating a partnership begun in January with Hasbro and Merlin Entertainments.
The second game is a very child-friendly job simulator. 🥼🩺
Both are games from the DUPLO® brand aimed at preschool children.
Is the games market demanding IP?
No problem, Lego is in. 🤩
