TOP NEW CREATIVE
“STAR WARS: HUNTERS” BY ZYNGA
The competition for IPs remains fierce in the mobile games market.
The latest initiative comes from Zynga, with the Star Wars franchise. 🌌🎖️
The game is a hero shooter focusing on player versus player (PvP) combat, featuring 3D stylized art and a core gaming experience. ⚔️
The game includes various Star Wars characters, allowing players to engage in strategic team-based multiplayer battles.
It features multiple game modes and leverages the Star Wars license to create an immersive environment that appeals to fans of the movies and the shooter genre. 🤩
Two weeks ago the game began its growth stage and has reached 2.5MM downloads and US$740k in IAP revenue so far. 📈
It’s no surprise that to achieve this result, the Star Wars IP is central to the UA strategy. 🎯
Drawing on a stylized cartoon, the flagship creative video does not make direct reference to the gameplay.
So much so that one wonders: is this an ad for a game or a movie? 🤔
Created on June 6, the creative video has achieved over 6.7MM impressions to date.
Of these 48% are in 🇨🇦 and 40% in the 🇺🇸.
The source of the impressions is 100% Mintegral.
The apps with this creative are “Paper .io 2” by Voodoo (15%) and “Piano Tiles 2” by Kooapps (9%).
👇 Take a look below and I’ll show you the creative video and some information about it. 👇
For this research, we have used the following AppMagic tools: Top Soft Launches, Ad Intelligence, and AI Magic Helper.
