RISING ON THE CHARTS
”OFFLINE GAMES – NO WIFI GAMES” BY JINDOBLU
Those who follow the mobile games market closely have noticed a new title at the top of the charts.
I’m talking about 💫 “Offline Games – No Wifi Games” by Jindoblu. 💫
JindoBlu is an Italian game studio 🇮🇹 well-known in the industry.
Founded by solo developer Moreno Maio, JindoBlu has been publishing games since the early days of the mobile market.
It was one of those studios that took advantage of its good positioning in the stores. 💪
According to AppMagic, JindoBlu has accumulated around 580MM downloads and US$2.7MM in IAP revenue to date.
Its games portfolio exploded during the pandemic.
Yet unlike other gaming companies, JindoBlu has continued to grow. 📈
In January this year 🗓️, it reached its highest peak of installations, 21.5MM downloads.
JindoBlu’s big hits are collections of 2D mini-games.
I mean, a lot of mini-games. 🤪
“Antistress – relaxation toys” focuses on ASMR and has more than 160 experiences.
“2 Player games: the Challenge” has 81 mini-games with a two-player mode.
An important strategy for engaging these games is the fortnightly inclusion of new mini-games or features, impacting the retention rate.
“Antistress – relaxation toys” has 25.3% of D30.
“2 Player games: the Challenge”, 17.9%.
Launched in August last year, “Offline Games – No Wifi Games” takes advantage of a strong and long-standing trend in mobile games – games that work offline. 🔎
“Offline Games” is one of the most popular terms in Google Trends.
It’s no coincidence that the slogan “no wifi” is widely used in many UA campaigns.
Although it is enabled for offline, “Offline Games” has interstitial and reward video ads (despite the small number).
Another strategy of this new JindoBlu release is to include versions of big hits among the mini-games.
It contains versions of “Water Sort Puzzle”, “Watermelon Game”, “Two Dots”, “Match Tile 3D” and “Wordle”.
👇 Swipe through the slides below and learn the 31 mini-games in “Offline Games – No Wifi Games”. 👇
Last but not least, good store positioning and cross-selling with other games in the portfolio contributed to the game blowing up.
In the last two weeks alone the game has reached more than 11MM downloads, accumulating 45MM since its launch.
Most of them are organic installs. 😱
Take it,
👉 Business in mobile games is a game of strategy and opportunity. 👈
