Top Casual Games LiveOps Strategy
Based on Playliner research, hereโs whatโs working for the top titles:
๐ ๐ผ๐ป๐ผ๐ฝ๐ผ๐น๐ ๐๐ผ
โข $92M/month revenue, 3M downloads
โข Focus: Co-op activities
โข Supporting features: Collection, passes, mini-games, task-based rewards
๐๐ฎ๐ฟ๐ฑ๐ฒ๐ป๐๐ฐ๐ฎ๐ฝ๐ฒ๐
โข $41M/month revenue, 4M downloads
โข Focus: Expeditions & Adventures
โข Supporting features: PvP, tournaments, win streaks, passes
๐ฅ๐ผ๐๐ฎ๐น ๐ ๐ฎ๐๐ฐ๐ต
โข $120M/month revenue, 4M downloads
โข Focus: Tournaments
โข Supporting features: Co-op, mini-games, collections, gacha
๐๐ผ๐ถ๐ป ๐ ๐ฎ๐๐๐ฒ๐ฟ
โข $53M/month revenue, 2.8M downloads
โข Focus: Task-based rewards
โข Supporting features: Tournaments, passes, win streaks
๐๐ฎ๐ป๐ฑ๐ ๐๐ฟ๐๐๐ต
โข $86M/month revenue, 7.7M downloads
โข Focus: Win streaks
โข Supporting features: Mini-games, tournaments, task-based rewards
๐ง๐ผ๐๐ป๐๐ต๐ถ๐ฝ
โข $35M/month revenue, 6.5M downloads
โข Focus: Expeditions & mini-games
โข Supporting features: Co-op (Regata), passes, tournaments
๐๐ผ๐๐๐ถ๐ฝ ๐๐ฎ๐ฟ๐ฏ๐ผ๐ฟ
โข $23M/month revenue, 2M downloads
โข Focus: Mini-games & decoration events
โข Supporting features: Passes, collections, task-based rewards
๐ง๐ผ๐ผ๐ป ๐๐น๐ฎ๐๐
โข $21M/month revenue, 0.7M downloads
โข Focus: Decoration & task-based rewards
โข Supporting features: Tournaments, win streaks
LiveOps isnโt just about adding features.
Itโs about creating experiences.
The right event at the right time = happy players and higher revenues.