About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
TOP 3 Long-term Retention Champions
Retention is king.
Here are the TOP 3 long-term retention champions, according to AppMagic:
1. HONOR OF KINGS
• D90 Retention: 15%
• Genre: Brawl/MOBA
• Daily Active Users (DAU): 574k
• Revenue per Download Tier-1: $37.5
• Secret to retention: Constant updates with new heroes and events, plus a thriving competitive scene. Players stay for the dynamic gameplay and strong social connections.
2. ROBLOX
• D90 Retention: 14%
• Genre: Simulation/Sandbox
• DAU: 33M
• Revenue per Download Tier-1: $12.8
• Secret to retention: User-generated content and social interactions. Players create, share, and explore countless experiences, fostering endless engagement.
3. GARDENSCAPES
• D90 Retention: 13%
• Genre: Match-3 with Meta
• DAU: 4.9M
• Revenue per Download Tier-1: $17.6
• Secret to retention: A perfect blend of puzzles, emotional storytelling, and immersive garden decoration. Regular updates and rewards keep players motivated.
What’s the takeaway?
• Consistent content updates.
• Strong social/community features.
• A mix of creativity and progression systems.
These aren’t just games—they’re evolving ecosystems.
Which strategies do you think work best for retention?
