Top 10 Word Games

We helped a Top-10-grossing Word game achieve +38% IAP ARPDAU lift. 🚀 Here’s how.

1. 30-factor analysis of the product, competitors, internal data, and our vault of 750 prior experiments.
2. ID’ed 8 key initiatives, from larger list of 50+, by estimated ROAS lift per unit effort.
3. Embedded deeply with the team (on / offsite) to product manage dev and split-testing (this is where clients tell us we feel more like team-members than ‘consultants’ 😅)

Of 8 initiatives:
• 2 drove double-digit ARPDAU lifts
• 3 drove single-digit lift
• 3 didn’t move the needle

This was an ideal team for us to work with. They were:
• small (under 50 people)
• very strong design (chops & leadership)
• lacking a Product Management team with 100+ games experience

As a result they had a product that was high-performing despite having plenty of low-hanging fruit for an experienced Product Manager to chew on.

I still struggle with the word ‘consulting’ in this context.  Is this consulting?  Is this just good fun?

We need a better term for this type of work. 😆

What do you think?