🫴🏼💀 To scale or not to scale (a campaign)? That’s the question. And guess what? I’ve got a little strategy that might just help you answer it. Here’s why and how: Introducing: Histogram to find a sweet spot in spend and CPA. 🎆 ✅ Why this matters Understanding the direct relationship between your daily spend and CPA is crucial. It shows you exactly how much a campaign can scale. (Assuming you won’t be changing targeting, creatives, etc.) ⁇ What to do: Pull Your Spend Data: Start with your daily spend. If the campaign’s been running longer, weekly data can also give you a good picture. 🔍 Observe the Relationship: You’ll likely see a linear increase in CPA as spend goes up. But, be prepared for steeper climbs (think hockey stick curves) when you significantly increase your budget. 🧐 Why isn’t this standard? I wonder why MMP partners likeAdjust,AppsFlyer, andSingulardon’t make such charts a default. It’d make our lives easier. 🙏 📊 Finding the Right Spend: The key is in observing and analyzing the data. Once you spot the trend, you can make informed decisions on scaling your campaigns effectively. To Scale or Not? Now, you’ve got a better way to decide. I’d love to hear if you have any tricks or how you navigate your campaign decisions. Comment or DM me! 😊 Note: The data example I shared is hypothetical and doesn’t reflect specific customer spending. It’s meant to illustrate the strategy, not to represent actual spending patterns.
