Time to refresh your game’s creative strategy?

From my experience, there are five key signs that it may be time to refresh your game’s creative strategy:

1. No creative executions bring significant uplift.
2. The top of the funnel deteriorates while in-game retention and monetization perform well.
3. New competition in the market attracts a similar audience.
4. The creative theme has become outdated over time.
5. The product has evolved, but communication does not reflect this evolution.

➡ Revamping your creative strategy can be a major turning point.

For example, when Futureplay Games rebranded its Merge Gardens title, they saw remarkable results: a 1000% increase in downloads, a doubling of player retention, and a top 100 grossing position on Android in the US. 🤯