The Power of Partnership: Mobile Gaming Collaborations

Welcome back to The Power of Partnership, where we explore the latest and most exciting collaborations in mobile gaming. This month, we’re diving into partnerships that bring fresh content, unique experiences, and even real-world impact to players. From nostalgic crossovers to innovative sustainability efforts, these collaborations continue to push the boundaries of what’s possible in mobile gaming.

Stumble Guys x Care Bears

Love is in the air in Stumble Guys as the game partners with the iconic Care Bears™ to bring a heartwarming splash of color to the Stumbleverse. Launching on February 14, this Valentine’s Day-themed collaboration introduces five Care Bear skins, one victory animation, and two emotes, ensuring players can spread kindness while stumbling their way to victory.

Jake Bales, SVP & GM for Stumble Guys, shared his excitement about the collaboration: “What better way to celebrate Valentine’s season than by welcoming the Care Bears into the Stumbleverse? This collaboration perfectly blends the fast-paced, frenetic fun of Stumble Guys with the Care Bears’ timeless message of kindness. We can’t wait for our players to experience this heartwarming chaos and spread the love!”

This collaboration brings a nostalgic yet fresh twist to Stumble Guys, proving once again that partnerships can enhance engagement and create memorable in-game experiences.

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MONOPOLY GO! x Six Nations Rugby

MONOPOLY GO! has just rolled the dice on an exciting new partnership with Six Nations Rugby, marking its first-ever collaboration with a global sports event. This groundbreaking partnership brings the thrill of rugby into the game while giving players exclusive chances to win real-world prizes, including tickets to the Six Nations finals.

Starting January 31, 2025, players can dive into a rugby-themed in-game tournament, competing for an exclusive Six Nations shield while unlocking special rewards. Meanwhile, in-stadium activations will bring MONOPOLY GO! branding to the pitch, including interactive experiences at the Stade de France.

Navin Singh, Chief Commercial and Growth Officer at Six Nations Rugby, highlighted how this collaboration enhances the fan experience: “The experience of the Six Nations is unlike anything else in sport, and we are always exploring ways to enhance this experience for fans. This partnership with MONOPOLY GO! offers a unique and truly interactive way for fans to enjoy the Six Nations beyond the action on the pitch.”

Players and rugby fans alike can look forward to:

• 🎟 Exclusive Prizes – Including the chance to win VIP tickets to a Six Nations ‘Super Saturday’ fixture.
• 🏆 Six Nations In-Game Tournament – Compete in a rugby-themed event within MONOPOLY GO! and claim an exclusive shield.
• 🏟 In-Stadium Activations – MONOPOLY GO! branding and interactive experiences will be featured at Stade de France.

This collaboration merges the strategy of MONOPOLY GO! with the high-energy intensity of rugby, offering a fresh and competitive experience that goes beyond the digital board. Whether rolling the dice or watching the action unfold on the field, this partnership delivers a winning play for fans worldwide.

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Match Masters x Dots.eco

Match Masters has teamed up with Dots.eco for a unique collaboration that turns in-game achievements into real-world environmental impact. From January 23 to 28, players can take part in the Match Tree Community Challenge, where collecting virtual trees in the game contributes to planting real trees. Every tree collected helps fill both a personal and community progress bar, with milestone rewards unlocking real-world tree plantings.

The ultimate goal is to reach 15,000 trees planted, and all participants will receive a certificate of impact along with a tracking option to follow the progress of their contributions. This partnership showcases how mobile games can drive positive environmental change, blending entertainment with meaningful sustainability efforts.

If you’re interested in creating similar events for your game, reach out to Daniel Madrid from Dots.eco for more details about their inspiring initiatives.

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Pokémon x McDonald’s

The Golden Arches are welcoming Pokémon fans once again with a Dragon-type Pokémon-themed Happy Meal, available from January 21 through February 24, 2025. Each Happy Meal includes a four-card Pokémon TCG booster pack, a collectible poster, and a sticker sheet, featuring fan-favorite Pokémon like Charizard, Rayquaza, and Dragonite. McDonald’s app users can also unlock digital rewards for the Pokémon TCG Pocket app, while Pokémon GOplayers can visit McDonald’s locations for PokéStops, Gyms, and exclusive five-star raids during select weeks. This collaboration blends nostalgia with new digital experiences, making it a must-have for Pokémon Trainers of all ages.

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Fashion League x CFDA/Vogue Fashion Fund Designers

In September 2024, Fashion League, a new mobile game, partnered with the CFDA/Vogue Fashion Fund designers to bring digital fashion to the gaming world. The game features designs from the 10 finalists, allowing players to compete using digitized versions of their creations. This initiative bridges fashion and technology, offering designers insights into the gaming industry and providing players with unique, fashion-forward content.

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Mobile Legends: Bang Bang x Hunter x Hunter

Scheduled for January 2025, Mobile Legends: Bang Bang announced a collaboration with the anime series Hunter x Hunter. This partnership will introduce character skins featuring iconic characters from the series, such as Killua Zoldyck and Gon Freecss. These collaborations continue to enrich the game’s content, offering players new ways to connect with their favorite anime franchises.

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See you next time for more exciting partnerships shaping the world of mobile gaming! If you spot any cool collaborations, feel free to send them my way for a chance to be featured in the series!