The Gaming Industry’s Big Problem

The Gaming Industry’s ‘Big’ Problem

Remember the movie 𝘉𝘪𝘨 with Tom Hanks?

It’s a perfect mirror to today’s gaming industry.

I’ve been in gaming for 30 years.
And I’m seeing a worrying trend.

Game execs aren’t 𝘱𝘭𝘢𝘺𝘪𝘯𝘨 anymore.

They’re lost in:

– Corporate meetings
– Disconnection from players
– Misaligned priorities

Result? Games suffering.

(Think Concord’s recent struggles)

In 𝘉𝘪𝘨, Tom Hanks’ character thrives because:

1. He’s passionate about toys
2. He understands what kids want
3. He brings fresh, honest perspectives

What today’s gaming industry lacks:

1. Passion for the Product
Like Josh’s love for toys, we need execs who genuinely love games.

2. Market Understanding
Josh knows what kids want. Do our execs know what gamers want?

3. Real Solutions vs. Toxic Positivity
Josh cuts through corporate noise. We need leaders who do the same.

4. Aligned Leadership
In 𝘉𝘪𝘨, execs lose sight of fun. Sound familiar?

The solution?

We need more ‘Josh-like’ leaders:

– Passionate about games
– In tune with players
– Focused on real solutions

Without this, we risk:

– Losing touch with our audience
– Creating games nobody wants
– Wasting resources on misguided projects

Instead:

Have a manager focused on the market. Not on politics who loves the medium ALIGNED with the best interests of the company and the shareholders.

Success is when passion meets market understanding.

Do you see this too?

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P.S Are you a gaming exec feeling this disconnect? Let’s make your company ‘Big’ again. DM me “BIG” for a strategy session.