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The Future of Web Games: Beyond What We Know Today

Antti Kananen
The Future of Web Games: Beyond What We Know Today 🚀 For the past 10–20 years, web gaming has not evolved and it’s been on repeat, with little innovation beyond what we saw a decade or more ago‼️

The future of web gaming doesn’t just lie in improving what already exists and it isn’t on instant games, current portals, etc.—it’s in reinventing how we think about gameplay, social experiences, and cross-platform potential. 💡

The next unicorn and even decacorn companies in gaming will come from those who think beyond current models and explore new territories, such as:

👌 User Experience Innovation: Creating fluid, immersive experiences that feel fresh and intuitive.

🤝 Social Gameplay 2.0: Combining the best of social media and gaming mechanics to build deeper, meaningful connections and in-game interactions.

🕹 New Forms of Play: Expanding our ideas of “play” and “habit” in web gaming—thinking not just about entertainment, but how games can integrate with everyday routines.

⚔️Cross-Platform Opportunities: Designing games that seamlessly move across web, mobile, and other platforms to support habits and routines.

🎯 UA & Distribution Innovation: Building new models for acquisition that work across platforms, with strategies that complement and amplify each other. There are lots of technical depth that can be explored also on this front.

🖥🎮 Multi-Device Re-Engagement: Leveraging multi-screen use to keep players engaged, wherever they are.

📈 Data Ownership & Insights: Utilizing data with a player-centered focus, driving smarter gameplay design and re-targeting.

💵 Cross-Platform Payments & D2C Models: Developing seamless payment systems and direct-to-consumer (D2C) channels that make web games more accessible and engaging. 💵

💡Future of Game Design and Live Ops Innovation: By combining all above, we can explore next-gen game design and live ops innovations beyond our current knowledge of such things existing.

💰 Future of Monetization: By combining all above, we can open up innovative monetization opportunities.

Today’s web gaming portfolio may still drive good business, but the next major wave will go beyond this. The companies that can innovate in these areas will set a new standard for next-gen web games, creating opportunities and experiences that haven’t yet been imagined.

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