Creator programs. The Future of UA! Everyone & and their mom has one, including Roblox, Fortnite, MY.GAMES, and Supercell. What’s the ROI? 👇
𝗪𝗲𝗹𝗹, 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗼𝗻𝗲, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴:
↳Retention
↳Feedback loops and positive PR
↳Generate user-generated content
↳Distribution
↳Reduce fatigue
↳Reward your most loyal fans
↳Drive more revenue
All of the above has a direct impact on your User Acquisition activities. Supercell has recruited over 1,000 creators, claiming some have even increased viewership by 600%. I mean, you can’t pay bills with viewership, but still.
That was their main UA channel until Brawl Stars blast.
Newsletter here.