The App Growth Phases
From $0 to $5M MRR. Each phase has its own unique challenges and opportunities, and it’s important to understand them in order to grow your app successfully.
* $0 to $100K MRR
This is the early stage of app growth, where you’re focused on acquiring your first users and building a loyal base. Some key strategies for this phase include:
ASO: Make sure your app is visible in the app store by optimizing your app title, description, and keywords.
App Store Ads: Use app store ads to reach potential users who are searching for apps like yours.
Influencer marketing: Partner with influencers in your niche to promote your app to their audience.
* $100K to $500K MRR
At this stage, you’re starting to see some traction and your user base is growing. Now, you need to focus on increasing retention and engagement. Some key strategies for this phase include:
Push notifications: Use push notifications to keep users engaged with your app.
In-app messaging: Use in-app messaging to send targeted messages to users based on their behavior.
Gamification: Add gamification elements to your app to make it more engaging and fun for users.
* $500K to $5M MRR
At this stage, your app is growing rapidly and you’re starting to generate significant revenue. Now, you need to focus on scaling your operations and expanding into new markets. Some key strategies for this phase include:
Team building: Build a strong team that can help you scale your business.
International expansion: Expand your app to new markets by translating your app into different languages and localizing your marketing efforts.
Partnerships: Partner with other companies to cross-promote your apps and reach a wider audience.
No matter which stage your app is in, it’s important to focus on providing a great user experience and delivering value to your users. If you can do that, you’ll be well on your way to growing your app successfully.
What are your thoughts on the app growth phases? What strategies have you found most effective for growing your app?
table from Lucas Moscon
