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How to Create the MONOPOLY GO! Effect

Monopoly Go’s economy design makes social casino accessible. The roll-move-resolve loop is more approachable on a board than on a slots reel, so the game can create a real sense of tension (the board piece will sometimes enter bullet time before landing on a tile). Another achievement is the game’s events, which cut to the core of the design. Recurring events are a key source of how the game creates “runs” by stringing together level climbing in different, interconnected progression centres. While Monopoly Go certainly wasn’t the first to invent “move around board, trigger events”, it’s undoubtedly popularized it. It’s starting to appear as its own genre, and even morphing into Archero 2 mini-games. Excel Sheet here. The events “tickle” the mind by creating cascading effects where multiple reward centres trigger, in some time interconnected ways. The economy is of […]

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IP collaborations aren’t just cool, they’re game changers.

IP collaborations aren’t just cool, they’re game changers. • Double user engagement through gamified experiences• Keep players around longer with familiar characters• Increase loyalty by 22%• Raise revenue by 10–30%, especially during events• Reach younger audiences in ways traditional media can’tStill not convinced?Let’s look at the numbers:𝗧𝗼𝗽𝘄𝗮𝗿 𝗫 𝗣𝗮𝗰𝗶𝗳𝗶𝗰 𝗥𝗶𝗺• +5% DAU• +12% downloads• iOS revenue rank in China: #30 → #2𝗧𝗼𝗽𝘄𝗮𝗿 𝗫 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗿𝘀• 13M players in 2 weeks• Broke all-time revenue record on Day 1𝗗𝗿𝗮𝗴𝗼𝗻𝗵𝗲𝗶𝗿 𝗫 𝗗𝘂𝗻𝗴𝗲𝗼𝗻𝘀 & 𝗗𝗿𝗮𝗴𝗼𝗻𝘀• 208% revenue boost• 161% ARPPU increase• 52% pay rate jump𝗜𝗱𝗹𝗲 𝗦𝗹𝗮𝘆𝗲𝗿 𝗫 𝗔𝘁𝘁𝗮𝗰𝗸 𝗼𝗻 𝗧𝗶𝘁𝗮𝗻• 87.5% revenue boost• 70% more downloads𝗠𝗶𝗻𝗶𝘄𝗼𝗿𝗹𝗱 𝗫 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗿𝘀 & 𝗠𝘆 𝗟𝗶𝘁𝘁𝗹𝗲 𝗣𝗼𝗻𝘆• 180K skins sold in 1 week• 10M views & 750K comments in 2 weeksThe results speak for themselves.Brands win.Studios win.Players win.If you’re not exploring IP collabs in 2025, you might be leaving serious […]

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The numbers for Q1 2025 here.

The numbers for Q1 2025 are in 👇 Every quarter, we take some time to analyse where the market is shifting, and not always in the ways we’d expect.📉 Android saw a drop in both downloads (-8.5%) and revenue (-4.8%) YoY.📈 iOS? Downloads dipped slightly, but revenue grew by 2.4% YoY. Players are spending more, even as installs slow down.But that’s not all:🧩 Puzzle and Casual games still dominate in downloads.⚔️ RPGs and Strategy games continue to lead in revenue.🇺🇸 The US drives monetization in Casual and Casino.🇯🇵 Japan loves RPGs and Simulation.🇨🇳 China is ramping up in Action and Strategy on iOS.

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The Ghibli Wave: How Remini app turned a viral moment into Growth

Unless you've lived under a rock (or completely disconnected but then you would not be here reading this), you must have seen the Ghibli trend taking over the internet in the past weeks. While i am totally against using and diluting art for entertainment, i cannot deny the impact it had and quickly it spreads across the world. Unlike the 90s yearbook trend, where no harm or intellectual properties were used, we have here a trend based on the craft of a respected animation studio. In this piece, and using the DICE framework, we’ll review how the Photo & Video apps took advantage of this trend, and focus on Remini - AI Photo Enhancer app by Bending Spoons. DICE - [D] for Data It all started the 25th of March during the OpenAI live event - when Sam, Gabriel and […]

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New Games on the Rise!

NEW GAMES ON THE RISE - # 1 WEEK, APRIL, 2025 Here I bring you titles debuting at the top of the charts. 📈👇 These are this week's highlights. 👇 ➡️ The giant publisher ABI Game Studio has published yet another promising title. “Cookingdom” is a cooking simulator with a dash of logic puzzles. 👩‍🍳🧠 The player must figure out the correct sequence of tasks in the recipe. The main monetization is via video rewards. One offered after a hint with the sequence of the recipe and another extending the timer. ⏰ Released on March 6th, “Cookingdom” reached almost 4MM downloads in just 15 days. 🚀On April 5, it appeared in the 🔝 50 downloads in mobile games for the first time. 🏅➡️ Released on March 24, “NBA 2K” by Tencent reveals the power of the Chinese mobile games market. […]

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More Installs, Zero Cost: Cross-Promote in Applovin MAX with Google Ad Manager

Over the past few months, I’ve noticed growing interest from teams trying to run house ads, often to support new launches, bring life back to older titles, or just reduce churn to other games. The challenge is, Applovin MAX quietly removed its direct sold campaigns feature in early 2025, which used to be the standard way to handle this. So I spent some time figuring out how to make cross-promotion work using MAX + Google Ad Manager, and wrote this to help others avoid the same trial-and-error. If you're looking to scale installs across your portfolio without touching your UA budget and without hurting monetization, this setup can really help. Cherry on top? Monetization might actually improve when cross-promotion is added strategically. Let’s take a look at how to set it up. What Is It, Exactly? Cross-promotion is simple at […]

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Mobile Game Market Research: What Everyone Gets Wrong

Most studios say they’ve “done market research” before greenlighting a new game. But more often than not, what they actually did was check the top charts, scroll through a few competitors, and call it a day. The result? Missed opportunities, misaligned concepts, and wasted dev time. If you’re serious about building a successful mobile game—especially in the free-to-play space—you need to go deeper. Here’s what most teams get wrong about market research, and how to fix it. Start With Reality, Not Charts Before looking outward, start inward: What is your company’s vision? What are your team’s actual strengths? (Genre mastery matters.) What is your timeline and resource allocation? This context is essential. There’s no point identifying a billion-dollar opportunity in hardcore strategy if your team excels in casual puzzle and has 9 months of runway. Market research should align with what […]

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Apple Search Ads recent move to SKAN

I hadn't shared my thoughts on ASA’s recent move to SKAN yet. But now that the decision has officially taken effect today, I think it’s still a good time to discuss what I expect from this. Apple has decided to align their ad network aligned with the rest of channels by using SKAN but only limited to versions 1-3 which is in my opinion, an embarrassing decision. We must remember that SKAN 4.0 was launched in October 2022!!!! 🫠 If the creator of this attribution framework isn’t even able to implement the latest version in its own ad network, you can imagine how "ready" SKAN 4 really is…But putting that aside, let's talk about what we can expect from this pivoting decision and I will be quite straightforward with my opinion as usual:👉You must expect a drop in all SKAN […]

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Perfect Gaming App Icon?

You: the perfect gaming app icon doesn’t exist me: hold my beer! 📌 Shoutout to 'Color Block Jam' for this beautiful icon. It's simple. It's bold. It's basically a LEGO brick — and they used the natural rounded-square icon shape to their full advantage. With a 3D feel, soft shadows, and no extra noise, this icon does exactly what it should: catch your eye and spark curiosity.Game icon design at its best.

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Monster Strike just hit $8 Billion!

MIXI, Inc.'s Monster Strike just hit $8 billion 🤑 in lifetime revenue this month. It is THE biggest gacha game of all time. Why did you never hear of it 🤨? Because it makes 99% of its revenue from Japan market only 🇯🇵. There was an English version before, but they shut it down in 2017. Why? long story for another post 😅. It is one of the cornerstones of the mobile game industry. It is the 2nd mobile game that ever made $1 Billion in revenue and currently the 3rd mobile game in the overall lifetime revenue chart. It is still casually making $30-40 mil. a month. Even Supercell was trying to follow up on it with their now killed game Spooky pop. So what is this game about? It followed up on Puzzle & Dragons and took its […]

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New Puzzle Games: Bite Size Insights

Mobile devs, 30% retention on d1 isn’t bad. It’s just not scale. You can try these 4 things to boost that number UP! Copying top charts won’t fix your retention problem.Innovating small things early on will.1- If you keep following what your competitors do,Eventually, you will hit a mechanic that works.2- From there, you need to twist level design.There is no “one” winning formula.3- Your early retention lies in your gameplay.Keep things simple, especially on video creatives.4- Develop better ASMR and VFX visuals.Don't drown in complicated art that makes no sense. Getting early KPIs is a good start,Don't overcomplicate things..

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