#Marketing

Goods Puzzle by FALCON GAME STUDIO already scaled past $300K a day 🤑 with around 200K downloads a day. It is another recent hit from a studio in Vietnam, where gaming ecosystem is booming 📈. How did they do it? This is a sort game, where you need to match 3 same items on a supermarket 🛒 bench for them to disappear. Compared to other sort games you can freely move items around the shelves disregarding their type when placing them beside each other, which is the opposite of the usual sort core, where only the same colors/items can be placed near each other. This is then smartly scaled through level design mechanics such as moving conveyor belts, chained shelves, and vending shelves, which creates difficulty through time pressure ⏲️ as you fail only if you don't have any more […]

Wondering how Bus Games are in the top charts? ​🚌​​🚏 Check out some insights into the trend and dive into the fastest growing Bus Games in the world! 🚀​🚙In my opinion these games are great for those who love organizing 🔥​​​Data from SocialPeta LtdCrazyLabs ABI Game Studio iKame Global

Call of Duty Mobile Hits $3B in User Spending 🔥 Activision Publishing’s top-grossing and most-downloaded mobile game has reached a major milestone, now accounting for 97% of the publisher’s total mobile revenue 💰Moreover, if we factor in the user spending from CoD Mobile Garena—a Southeast Asian version of the game—total user spending increases by an additional $340M!The game has also maintained a stable monthly download rate, consistently ranging between 3M and 4M over the past two years 💪A well-deserved applause for the studio’s ability to sustain both engagement and revenue for such an extended period! 👏

𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝘁𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱 𝗳𝗼𝗿 𝗵𝘆𝗯𝗿𝗶𝗱 𝗮𝗻𝗱 𝗵𝘆𝗽𝗲𝗿-𝗰𝗮𝘀𝘂𝗮𝗹 𝗴𝗮𝗺𝗲𝘀? Buckle up for this takeaway-packed interview - it might just be the spark your game needs to blow up. 👇 Mobile game growth in 2025 is driven by three key aspects: speed, monetization, and globalization.Now, it's all about rapid iteration: how quickly you can develop and launch multiple games.This hybrid model balances immediate ad revenue with the potential for significant IAP income from engaged players, creating a more sustainable and profitable game in the long run.AI tools aren’t just handy- they are a necessity for keeping up with the demand for fresh content. As I explained:“𝘖𝘯 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘛𝘪𝘬𝘛𝘰𝘬, 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘦𝘧𝘳𝘦𝘴𝘩 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦𝘴 𝘰𝘧𝘵𝘦𝘯—𝘭𝘪𝘬𝘦 𝘦𝘷𝘦𝘳𝘺 𝘵𝘸𝘰 𝘰𝘳 𝘵𝘩𝘳𝘦𝘦 𝘥𝘢𝘺𝘴. 𝘈𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘶𝘴𝘦 𝘈𝘐 𝘵𝘰𝘰𝘭𝘴, 𝘪𝘵'𝘴 𝘪𝘮𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦.” With over a decade of experience under their belts, […]

First time I see a streak mechanic turned into a time-limited event progression! Pencil Sort by Onetap Global lets you maintain a streak, climb up to 100, and collect rewards along the way. Super interesting take—maybe could use some visual polish, but the concept is solid! Check out the game here:Appstore: https://shorturl.at/djIGiGooglePlay: https://shorturl.at/oU1CI

This is why I love working with Meta Ads✨ Because of the speed to detect winning concepts!!Just look at that beautiful screenshot👇Purple line shows the top performing creative in one of my BAU campaigns on Meta. It held the #1 spot for nearly 30 days, even though I rotated over 10 creatives every week.We couldn’t find anything that outperformed it until February 19th, when we tested a simple, almost ridiculous 15-second video.From that day on, algorithm slashed the spend and reach of my top creative by 90%, reallocating ALL the budget and into these "stupid" videos 😂 And I love this! I love how fast the algorithm tells you that you found the needle in the haystack. In just one day you can detect this and create +50 iterations of the same concept by changing hook, music, transitions and all […]

Interesting take on a rolling offer from Coin Master by Moon Active—two lanes side by side! Not sure how it works, but always fun to see new tests and fresh ideas pushing design limits.