#Marketing

💅Four signs that the new ad network might not be that into you…💅 Why are the two strongest mobile networks not taking on new publisher partners? Two of the strongest new mobile networks are Amazon Publisher Services and Moloco. So why are neither of these two networks accepting new publisher partners🤔? Much of my last year was spent praising Moloco and APS and their quick rise on the mobile ad monetization scene. APS is now a larger Banner partner for publishers in the EU and USA than Google. I also saw countless times how Moloco’s foray into SDK direct traffic pushed up AdARPDAUs by more than 10% on video inventory for publishers. But for the last 6-12 months, I haven’t been able to onboard a new publisher for either of these two networks. Why is that? If you’re monetizing with […]

Vita Mahjong has already scaled past $150K a day in ad revenue & daily 400K downloads. In nearly one year, the game went past 65M downloads. Why is it scaling so high? 😎 Get the story here: This is another example of turning the established board games 🎲 into a level-based puzzle version on mobile. Similar to Domino Dreams by SuperPlay and Solitaire Grand Harvest by Playtika, these games just take elements from the well known board games, but they heavily simplify it, so it becomes a level based puzzler. Despite that, it still retains the organic search traffic for the original game as players are looking for a Mahjong game. Clever iteration 💡. Vita Mahjong has very small feature set; there is just the level-based core gameplay and some minimal events in the main menu, and that's it. No […]

What deliverables CAN you get with YouTube Influencer Marketing? For performance Influencer marketing, as a basis I always recommend - ✅ 30-60 second integrations✅ In the first 25% of the video ✅ With a clear CTA ✅ A QR code with the tracking link onscreen ✅ Tracking link in description (top line) & pinned commentDepending on your product, campaign objectives, target audience, wider marketing mix, and so on, you could also explore - 🔍 Dedicated videos Great for displaying not just detailed features but the entire experience around using your product/service. But you need to be wary of making it authentic and not salesy. These typically see fewer views than integrations embedded into regular content.✂️ Shorts Typically part of package deals with cross-platform short-form content or highlights from integrations or dedicated content 🔴 LivestreamsA good way to reach engaged and loyal viewers with the opportunity to gamify interactions […]

🤫 Here's an Influencer Marketing secret no one's ever told you - Performance Influencer Marketing is an iterative process. If you want to drive performance results at scale, you need to gather data and aggregate your learnings over time.So invest in a knowledge-gathering phase. Spend your initial campaigns gathering data on - - What type of content your audiences like to watch - What content style & formats resonate with them- How they make their purchase decisions- What types of incentives work for them- How they like to discover new brands- Who they consider ‘influential’Aggregate your learnings, iterate your approach to test and refine them further. Then adapt your strategy to establish the perfect formula, and finally, scale.

Diving deep into intrinsic and social strategies and product positioning approaches has taught me a ton about how you can build successful products in truly propagative ways — on top of which educating my readers about these things has done the same, compounding ongoing discoveries and insight developments. One topic that has been born through these explorations is what we’re covering in this article — intrinsic and social live ops in truly intrinsic and social ways vs. how these are currently run in games. On top of this, where I believe intrinsic and social aren’t fully enough, we cover some emergent and systematic mechanisms a bit to complement overall the gaps intrinsic and social could have alone, as I think great experiences need more or less these mechanisms as well vs. not having them at all. Once again, buckle up! […]