🚀 Feedback Made Simple! 🎮 Spotted this smart and user-friendly Feedback feature in Match Factory by Peak Games. 📝 It lets players instantly share their thoughts, directly from the game—no need for extra steps or complicated forms.This is such a great way to keep the feedback loop active, build trust, and show players their opinions truly matter! 💡✨
Hey, FAM! What’s up? 🥃 Drink talk Back home in Slovakia. So many new ideas. Looking forward to start executing. Stay tuned. The new AI section is here! Check it out at the end of the newsletter! 🦩Tip of the week How do you evaluate creatives before spending a dime testing them? Ever had that gut feeling—"this will flop" or "this will crush it"? We’ve all been there. I used to be the “no feelings, only data” person, but as I started producing more creatives myself, I developed a solid framework to pre-evaluate ideas. Here’s how: The Boring Test When you watch the creative, ask yourself: Where do you lose interest? Is it the 1st second? The 3rd? Are you watching until the end? Try this with your team. Watch together and ask for a show of hands—“Who got bored, […]
Last post of the year!🎄✨ Today I am bringing a real-data case about the 𝐧𝐞𝐰 𝐚𝐝𝐑𝐎𝐀𝐒 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐥𝐚𝐮𝐧𝐜𝐡 𝐢𝐧 𝐌𝐞𝐭𝐚 for all those games that primarily monetize through ads!The case is quite straightforward:I unlocked this new optimization goal one week ago and here’s what I’ve observed so far:👉LTV D1 is 378% higher in adROAS campaign👉Retention D1 is 15% higher in adROAS campaign👉Retention D3 is 12.8% higher in adROAS campaign👉ROAS predictions over one year are positive in a shorter period and at higher percentages.So the conclusion is clear: START TESTING THIS ASAP! 🚀How to enable this optimization goal:1️⃣Connect your AdRev partner with Adjust to start receiving AdImpression Revenue data in Adjust.2️⃣Enable AdImpression Mapping in Adjust under Meta’s Data Sharing options. (Note: This feature is only available if you have the Adjust Growth Solution.)3️⃣Ensure you’ve sent at least 15 […]
The combined lifetime revenue of the big Match 3 games is $24 Bil. 🤑 and 5 Bil. downloads 🤯 on mobile. We covered the 13 years long evolution in our most longest and comprehensive episode yet 😎 looking at the top grossing games in the current charts. The overall trend of the market suggest it is an elite club as during the last 3 years there are no new games with critical scale as Laura pointed out. Space Ape Games's Chrome Valley Customs, released in 2023, being the most successful one with $40 Mil. lifetime revenue. To get a comparison, Dream Games's Royal Match was doing $20. Mil. a month 1 year after release, currently $120 Mil. per month 😅 and even King's Candy Crush is still making $80 Mil. a month, being a 13 years old game 👵. Having […]
South East Asia is a region with strong potential for growth in the coming years, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I got a lot of questions about data for this region. For that reason I created that report covering mobile topics (with strong focus on mobile gaming and mobile apps) in South East Asia (especially: Vietnam, Thailand, Cambodia, Indonesia, Singapore, Philippines, Malaysia). - general data about internet and mobile in South East Asia - detailed data about mobile gaming in South East Asia - detailed information about mobile apps in South East Asia
HYBRIDCASUAL STUDIES“PICK ME UP” BY SUPERSONIC & HIBOX Hello, Mobile Gaming Fanatics! 🤪Last month, I posted about Supersonic from Unity's competition for new Hybridcasual titles (link in the comments). 💪Among the sub-genres being focused on in the competition is Idle Resource Management (IRM).To support your search for a new IRM 🤩, I bring you a study of the new game that is starting to be successful, “Pick Me Up”.Developed by Hibox and published by Supersonic, “Pick Me Up” is an excellent case of how to build an IRM game from an everyday theme.The theme of “Pick Me Up” is the car-sharing business (a.k.a. Uber). 🚗📲Hibox's version is detailed and fine-tuned, giving the player the feeling of opening a new ride-sharing startup! 👏👇 Swipe through the slides below and see similarities between the game and the Uber app. 👇The game has […]
Match Factory, a standout in the Match-3D genre from Peak Games, has quickly captured players’ attention, generating an impressive $350K in Daily Revenue. But what’s driving this success? By dissecting its gameplay mechanics, difficulty curve, monetization strategy, and player engagement features, we can better understand how Match Factory blends the best practices from its predecessors while putting its own spin on the genre. Revenue Graph Game Design & Core Gameplay At its heart, Match Factory is a match-3D puzzle game with a classic yet refined twist. Players tap on items on the grid to create matches of three or more identical items. When successful, the items disappear, and new items fall to fill the gaps, making for a fast-paced, satisfying gameplay loop. But beyond these basic mechanics, Match Factory layers in complexity, keeping players hooked level after level. The core objectives revolve around matching and clearing items, […]
What is your favorite game to play in 2024?I asked 5 Game Industry Experts, here they are: Matej , UA and Marketing Consultant,Capybara Go!You know him from two & a half gamers,His pick is an absolute revenue making machine,Scaling big time in mobile platform, Eric, Principal at Gossamer ConsultingWorld of Warcraft: The War Within.‘’Even after 20 years, WoW remains the gold standard for the MMO genre.’’And he is absolutely right.This particular expansion features‘’ ↳ a compelling storyline ↳ innovative additions like scalable Delves, ↳ the Hero Talents system, ↳ and Warbands for shared character progression’’ Renata, Head of PR at UGC NinjaRoyal Match by Dream GamesShe is particularly interested in Level and progress system, and as she isAround lvl 777, it’s safe to say she is addicted.Sergei, LiveOps Director Wargaming,Astro Bot and also mentioned Helldivers 2.We know he like spending […]
Mobile Games Downloads Heatmap 2024 Here’s the breakdown by genre, with all the numbers:1. Hypercasual Games (https://lnkd.in/epJ6KA2Y) • Total Downloads: 12.9B (-9.9%) • Puzzle: 3.0B (-11.1%) • Arcade: 2.7B (-12.2%) • Runner: 1.5B (-14.5%) • Idle Arcade: 1.0B (21.9%) • Shooter: 542.8M (7.1%) • Simulation: 1.1B (-9.7%) • Clicker/Idle: 197.2M (-15.3%) • Other genres like Rhythm (-22.5%) and Satisfaction (-12.5%)2. Casual Games (https://lnkd.in/e6MViVcK) • Total Downloads: 28.3B (-1.3%) • Match-3: 885.3M (-19.9%) • Merge: 608.6M (20.5%) • Kids: 4.6B (0.8%) • Simulation: 4.3B (3.6%) • Bubble Shooter: 398.0M (-16.7%) • Hidden Objects: 235.4M (9.7%)3. Midcore Games (https://lnkd.in/eJ7_A4Ed) • Total Downloads: 12.4B (+0.4%) • Shooter: 2.4B (-3.2%) • Racing: 1.0B (10.0%) • Action/Brawl: 427.7M (34.9%) • Real-Time Strategy (RTS): 408.5M (14.6%) • Action RPG: 263.9M (20.5%) • Idle RPG: 234.5M (17.1%) • Card Battler: 97.1M (15.6%)Key Takeaways: • Hypercasual continues to […]
💫 Cross-Promotion for Mobile Games That Actually Works 🎮💡 Cross-promotion has been pitched as the "fix-all" for mobile UA post-IDFA and a big reason behind industry consolidation. But here’s the reality — I’ve never met a developer who says, “Yeah, we’ve nailed cross-promotion.”We invited Gonçalo from BoomBit — a studio that’s managed to scale cross-promotion into something meaningful. Cross-promotion now generates 13% of BoomBit's profits. Here’s what you need to know:🚀 When it works best: During the pre-scaling (to help with early profitability) and sunset phases (to help elongate a game's lifecycle.🎯 How to do it right: Cross-promotion needs to be done via a standalone ad unit, not embedded in your mediation stack.📱 What drives installs: The most effective format is an optional games menu (shown below) where users browse other games. At BoomBit, this menu drives 85% of cross-promotion […]
Push Notifications Guide Based on the Playliner research, here’s how to master push notifications:1. Time-Based Notifications • Game reminders after 24 hours of inactivity • Daily bonuses for rewards • Limited-time offer alerts • Event notifications (start, mid-event, and end reminders) • Booster expiration warnings2. Action-Based Notifications • Achievement unlocked: Celebrate player milestones • Friend/enemy activity: Updates on gifts, requests, or teams • Resource collection ready: Alert when resources are available • Progress milestones: Highlight new levels or achievements3. Best times to send notifications: • Morning (7:00–9:00): Game reminders, team updates • Midday (9:00–12:00): Resource updates, rewards • Evening (18:00–20:00): Event pushes, offer reminders4. Tips to keep players engaged: • Be concise: Short, action-focused messages • Incentivize: Highlight rewards and progress • Personalize: Use player names and in-game activity • Time it right: Avoid sending too many or off-peak hours5. […]
New week, new case study! 🤓 Today I’m sharing a success story with one of my oldest clients: We have been working together for 13 months and what we have achieved together is simply amazing.When I started with this game, 𝐭𝐡𝐞 𝐚𝐩𝐩 𝐰𝐚𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐚𝐫𝐨𝐮𝐧𝐝 €𝟏𝟎𝟎𝐊 𝐌𝐑𝐑 𝐰𝐡𝐢𝐥𝐞 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 €𝟑𝟓–𝟒𝟎𝐊/𝐦𝐨𝐧𝐭𝐡..The game had strong metrics and significant organic presence in one market (which was responsible of 99% of the revenue) and it was generating solid revenue. However, the campaigns (managed by a well-known agency) were an absolute mess as they were optimizing for non-valuable events.I didn’t use any magic tricks or do anything that good UA professionals wouldn’t know. I simply applied logic:📢If a game monetizes through in-app purchases, you need to "teach" the algorithms to find users who actually make those purchases. Otherwise you are wasting time, money and resources.I […]
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