Why Business Modeling Your F2P Mobile Game is Important?

Business modeling is key nowadays, when the mobile games funnel is operated from top of the funnel approach, in building and Live Operating your mobile game(s) successfully.This article discusses, in short, about key points and principles of business modeling — and why it’s needed for successful new game development and Live Ops in mobile games business.Why Business Modeling?The answer lies within two basic principles:1. Healthiness of your product in terms of LTV > CPI:Having your e.g., ROAS profiled properly against your UA efforts.One step down more from ROAS?Overall with that you can look into your retention metrics, retention curve, monetization KPIs as well as UA metrics, cohorts, and so on.Helps you to realize if you have business case, or not — navigation / exploration tool during iterative development; find more about iterative development and method here (https://gamesalchemy.substack.com/p/2-get-iterative-game-development):2. Prioritization for your […]

Antti Kananen December 26

Journal

Blossom Sort by Zeromaze scaled to $60K a day

Blossom Sort by Zeromaze scaled to $60K a day with only 20K downloads per day 😅. This unconventional take on the sort puzzle is packing more than 1 trick up its sleeve. Read the full rundown here 😎: Instead of the usual sorting mechanic, like water puzzles or Colorwood, where you can move pieces only on the same color pieces, here you can freely move flowers 🌺 around the pots even though they will be put near a flower that is a different type. Breaking this major sorting rule gives the game a much more relaxing feeling and also solves one of the fail state problems. As fail state here is is either done by running out of time ⏳ or running out of space to move flowers. Even though the game runs a lot of ads, it still monetizes […]

Jakub Remiar December 26

Journal

Mobile Gaming in 2024

Mobile Gaming in 2024 Here’s the wrap-up: 𝟭. 𝗞𝗲𝘆 𝗠𝗲𝘁𝗿𝗶𝗰𝘀• Total downloads hit 53.9B (+0.5% YoY). • In-app purchase (IAP) revenue climbed to $58.9B (+2.9% YoY). • The average revenue per download (RPD) was $1.17. 𝟮. 𝗠𝗼𝘀𝘁 𝗻𝗼𝘁𝗮𝗯𝗹𝗲 𝗻𝗲𝘄 𝗴𝗮𝗺𝗲𝘀 𝗼𝗳 𝟮𝟬𝟮𝟰: • My Supermarket Simulator 3D: 64M downloads, $3.6M IAP revenue. (https://lnkd.in/eR4tr5f4) • Squad Busters: 46.1M downloads, $61M IAP revenue. (https://lnkd.in/e5D_Hpfd) • Screw Puzzle: 45M downloads, $5.3M IAP revenue. (https://lnkd.in/eWs_quhj) • Pokemon TCG Pocket: 35M downloads, $160.1M IAP revenue. (https://lnkd.in/eU-Cv42S) • Capybara GO: 14.1M downloads, $52M IAP revenue. (https://lnkd.in/e7MGwKdp)𝟯. 𝗡𝗲𝘄 𝗴𝗮𝗺𝗲𝘀 𝗼𝘃𝗲𝗿𝗮𝗹𝗹: • 23,095 new games launched. • New games brought in $3.43B in IAP net revenue (5% of total revenue). • They accounted for 5.57B downloads (9.7% of total downloads). • Success rate: ±1.3% (measured as games earning $1M+ in IAP revenue). 𝟰. 𝗧𝗼𝗽 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗴𝗲𝗻𝗿𝗲𝘀: • Match 3D: +46%, […]

Anton Slashcev December 26

Highlights

User Acquisition & Creative Learnings 2024

The article breaks down the game-changing lessons in User Acquisition (UA) and creative strategies for mobile marketing in 2024. It's packed with insights you can't afford to miss, from diversifying UA channels and leveraging AI-driven optimization to mastering creative production and adapting to shifting platforms. It highlights how detailed creative briefs, effective communication, and experimental tools like TikTok Creative Challenges helped marketers stay ahead in a rapidly changing post-IDFA world. As we gear up for 2025, the stakes are higher than ever. Success lies in embracing AI-generated UGC, incentivized ads, and playables to drive engagement, slash CPIs, and scale effectively. This guide provides the playbook for dominance, with actionable steps for refining your strategies, optimizing your teams, and staying ahead of the competition. Don’t fall behind—future-proof your UA strategy now! Dive into this must-read guide and equip yourself with the tools and tactics to crush it […]

Matej Lancaric December 26

Journal

Smart Design Meets Convenience!

🎮 Smart Design Meets Convenience! 🚀 I came across this intriguing feature in Color Clash by Voodoo. Typically, upgrading your troops requires winning battles to get upgrade packs. The catch? Only one pack can unlock at a time, so you have to keep coming back to start unlocking the next one.Here’s the twist: they’re now offering an *auto-start* option for a price! It’s a clever way to keep players engaged while introducing a monetization opportunity.

Michael Kopelovich December 26

Journal

D2C / Webshops in Mobile Games

2024 has been the year where D2C webshops in F2P mobile games truly peaked as a transformative trend. This article focuses on giving a short status on what’s the current state of D2C, after which the weighting moves for predicting 2025 and future developments on this front.D2C / Webshops in 2024If you’re a developer or publisher and don't have D2C strategy — it’s time to catch up fast! The numbers and patterns show it clearly: webshops are no longer an experiment; they’re a critical layer for revenue and engagement, where developers and publishers are finally able to tackle platform fees for boosting up their margins.In 2024, it’s been fascinating to see how e-commerce elements have enhanced D2C. Compared to the static storefronts, we’ve seen a step in creating seamless experiences, as developers and publishers have been managed to get required […]

Antti Kananen December 25

Highlights

Mobile Gaming Today: 40

Hej Fam!Ready for the last Mobile Gaming Today of the year?Let's go!Some cool news here 🕺🏻Was included in the ‘Top Gaming Insights Sources’ list made by AAA Agency.Kudos to everyone who supports this lovely industry 🐿️Let’s get this party started!Weekly Quote: Christmas & NY Edition“Our minds deserve unplugging, no Slack pings, no emails, no LinkedIn scrolls—just you, your priorities, and the freedom without interruptions.” ¯\_(ツ)_/¯Mobile Marketing» Match Factory’s Success & Gameplay Mechanics⚡️ Game Analysis: Spyke Games’ Tile Busters🎅 2025 App Marketing Predictions 🤝 Power of Partnerships in Gaming🌏 Mobile Gaming in South East Asia🎢 ‘Pick Me Up’ By SuperSonic📊 New AdROAS in Meta🔔 Push Notifications Guide📚 New week & New case study🔗 Cross-Promotion for Mobile Games🧠 Smart Signal IntegrationIndustry Highlights» Top 10 Predictions for Mobile Gaming in 2025☃️ Survive(d) to 2025🌍 Mobile Games Downloads Heatmap🏅Sports Apps are becoming increasingly popular💼 […]

Gamigion December 24

Journal

LiveOps Full Breakdown

LiveOps Full Breakdown Here's a list of the most popular LiveOps events:𝟭. 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗘𝘃𝗲𝗻𝘁𝘀 📅 • Collection / Album • Single Season Pass • Double Season Pass 𝟮. 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀 🏆 • Weekly Contest • Leaderboard • Solo Tournament • Race Tournament • Team Race / Regatta • Team Tournament • PvP / Duel Tournament 𝟯. 𝗧𝗶𝗺𝗲-𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗕𝗼𝗻𝘂𝘀𝗲𝘀 ⏳ • Unlimited Lives • Daily Bonus • Double Rewards • Cost Reduction • Faster Production • Better Drop Rates • Special Mechanic • Stat Improvement 𝟰. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 🤝 • Clans / Teams • Friends • Leagues • Partners (Co-Op) • Heist / Raid 𝟱. 𝗪𝗶𝗻 𝗦𝘁𝗿𝗲𝗮𝗸𝘀 ⭐ • Level Completion Streaks • Multiplier Streaks • Group Challenge Streaks • Tournament Point Streaks • Time-Limited Streaks 𝟲. 𝗧𝗮𝘀𝗸𝘀-𝗕𝗮𝘀𝗲𝗱 𝗥𝗲𝘄𝗮𝗿𝗱𝘀 🥇 • Milestone Tasks • Team Chest • Daily Quests • Time-Sensitive Challenge […]

Anton Slashcev December 24

Journal

Mobile Gaming Today: 40

Hej Fam! Ready for the last Mobile Gaming Today of the year? Let's go! Some cool news here 🕺🏻 Was included in the ‘Top Gaming Insights Sources’ list made by AAA Agency. Kudos to everyone who supports this lovely industry 🐿️ Let’s get this party started! Weekly Quote: Christmas & NY Edition “Our minds deserve unplugging, no Slack pings, no emails, no LinkedIn scrolls—just you, your priorities, and the freedom without interruptions.” ¯\_(ツ)_/¯ Mobile Marketing » Match Factory’s Success & Gameplay Mechanics ⚡️ Game Analysis: Spyke Games’ Tile Busters 🎅 2025 App Marketing Predictions 🤝 Power of Partnerships in Gaming 🌏 Mobile Gaming in South East Asia 🎢 ‘Pick Me Up’ By SuperSonic 📊 New AdROAS in Meta 🔔 Push Notifications Guide 📚 New week & New case study 🔗 Cross-Promotion for Mobile Games 🧠 Smart Signal Integration Industry Highlights […]

Gamigion December 23

Journal

UGC: Organic Trends for Paid Campaigns

⏰ Monday UGC Trend Alert: Organic Trends for Paid Campaigns Looking to keep your campaigns relevant and engaging? These brand-new UGC trends are perfect for tapping into New Year vibes, sketch comedy, and dynamic editing styles that grab viewers’ attention.Check out the ideas below and start planning your next viral ad campaign!1️⃣ New Year Resolutions Hook Set the tone for a goal-focused audience by spotlighting people’s personal aspirations. These videos help viewers envision a brighter future and align that optimism with your brand.Example1: TikTok (https://lnkd.in/gC8j2jqM)Example 2: TikTok (https://lnkd.in/gyvgszK2)Example 3: TikTok (https://lnkd.in/gbXy2tJ4)Example 4: TikTok (https://lnkd.in/gH53j8qJ)Example 5: TikTok (https://lnkd.in/ggqep_zQ)Example 6: TikTok (https://lnkd.in/gzejaXrc)Example 7: TikTok (https://lnkd.in/gKf3Hw9F) Example 8: TikTok (https://lnkd.in/gKf2w3ma) 2️⃣ Effortlessly Engaging Editing Captivating edits, smooth transitions, or minimal yet mesmerizing motion graphics can deliver a premium feel in seconds. • Example 1: Facebook (https://lnkd.in/g2sEheTi) • Example 2: TikTok (https://lnkd.in/gzNcZT5x)3️⃣ Behind-the-Scenes MagicGive […]

Andrew Shemet December 23

Journal

My Top 10 Predictions for Mobile Gaming in 2025

My Top 10 Predictions for Mobile Gaming in 2025: 1. 🚨 Stagnation ahead • Expect slow growth in revenue and a slight drop in downloads. Rising costs for user acquisition and marketing are making things tough.2. 💳 Alternative stores take the stage • Developers are moving to platforms like Amazon, Appstore or Galaxy Store and embracing web payments to avoid heavy app store fees.3. 🤝 IP collaborations will thrive • Big games are teaming up with famous brands for live-ops events. It’s a marketing and engagement win-win.4. 🧩 Puzzle games rise to the top• Puzzle games will dominate revenue growth, while action, arcade, and simulation games lead in downloads.5. ⚡ Hybrid casual is the new trendsetter • Games with simple yet engaging mechanics are blending monetization models and extending live-ops.6. 📈 M&A heats up• Major players will expand portfolios through […]

Anton Slashcev December 23

Journal

Your favorite Game to play in 2024?

I asked 6 more game industry experts, 6 more games. What is your favorite game to play in 2024? Part III: Arin, Sr. Talent Marketing Specialist at Blizzard,Picks a top notch ARPG DLC, dark and intense…Anton, Executive Game Producer, Picks an innovative mobile game called:Cup Heroes by Voodoo, casual take on a Roguelike RPG, definitely worth checking out. Ömer, Founder of Gamigion,Goes with another dominating mobile RPG,Cappybara GO! RPG clashes social casinoWith adventure and innovation. Joe, Head of Talent at Play Ventures,Goes with everyones fav indie card gameBalatro, is an excellent choice. Ryan, marketing partner at A16Z picks UFO 50, collection of retro art game console style gamesHe always pushes me to think with His newsletters, did it again with his game pick.Mariusz, CEE of Mobile Gaming at GoogleLoves Monopoly series, and picks Monopoly GO!Many thanks to Part III contributors ofGame […]

Gökhan Üzmez December 23

#Marketing

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