#Marketing

Summoners War x Demon Slayer Collab is Next Level! Seeing anime collaborations in games is always exciting, but when it’s Demon Slayer, it hits differently! What’s even cooler is how Summoners War went all-in on this collab—not just with in-game content but also by revamping their entire ASO strategy to attract both new and returning players. ✅ App name update to highlight the event ✅ New store visuals showcasing the collab ✅ App Store Event Feature to maximize visibility In-game, players can collect five iconic Demon Slayer characters, challenge the Hashira Training dungeon, and even decorate Sky Island with exclusive buildings from the anime. Love seeing this level of commitment to making a collab feel like a true event rather than just a quick character drop!

Love & Deepspace did $30M last month, the undisputed #1 game in the interactive story genre. Making 10x more than Chapters, its next competitor in the charts. How is this possible? This is the next-gen interactive story game, as you see in the images. Fully 3D with voice-overs, the production quality is leagues ahead of its competition. The interactive story part plays more like a choice-based cinematic, with fully animated characters, all in the first person of your player with multiple camera angles. Surprisingly, this is just the first core gameplay that the game offers. Besides this, there is the dating part + a landscape combat RPG 😲. Yes, you read that right. The second core gameplay is an action RPG combat ⚔️, when the whole game switches from portrait to landscape, and you fight against enemies and bosses based […]

HYBRID CASUAL STUDIES HYPER X HYBRID GAME ECONOMICS Hi, Mobile Gaming Fanatics! 😜🧩In today's Hybrid Casual Studies, I bring you a short comparative analysis of the game economy of a hyper and a hybrid.To shed some light on the comparison, I'll show you screenshots of 3️⃣ great Supersonic from Unity titles.Developed by Fun Velikan, “Emoji Puzzle” 🙂 is a very simple and addictive Hyper Casual connection puzzle; a big hit with more than 225MM downloads.Developed by Gemo Interactive and Lecten, “Park Match!” 🚗 is a typical Hybrid Park Jam Puzzle, with a game economy finely tuned to the LiveOps system.Developed by EO Games, “Screw Master 3D” 🔩 is a screw puzzle with excellent side loops as a metagame.For this analysis, I used the article “How to strike a balance between core and meta economies”, based on Guy Yogev’s insights, and […]

20 Metrics Every Game Dev Needs to Track Most game devs overcomplicate data.They obsess over every metric↳ and miss the ones that matter.Let’s cut the noise.If you’re running a live service game,You need to track three key pillars:📌 New Players↳ How you bring people in.📌 Active Players↳ How you keep them engaged.📌 Paying Players↳ How you drive revenue.Simple. But here’s the kicker - 20% of your game’s metrics drive80% of your game’s success.Know them. Track them.And most importantly, use them.

Are you ready to get your mind blown? 🤯 For the first time, I’ve seen Apple’s Live Activities being used in a mobile game—not just for engagement but for monetization! 💰 📲 Live Activities allow real-time updates directly on the Lock Screen and Dynamic Island, keeping players connected to what’s happening in the game without needing a push notification. 🚀 But here’s where it gets really interesting: Merge Adventure is using it for a limited-time offer reminder! Instead of a simple in-game timer, players see their offer countdown right on the Lock Screen, making it much harder to forget. For mobile games, this could be a game-changer for displaying: ⏳ Time-sensitive offers (like limited-time sales or flash deals) 🎯 Event progress (track ongoing in-game challenges) ⚡ Energy refills or cooldowns (reminding players when they can jump back in) 🏆 Competitive […]

How you think you should develop a mobile game: ✦ Chase a “great” idea, ✦ Copy paste competitors,✦ Design - develop as you go.How you actually should develop a mobile game:↳ Data driven design,↳ Iterate with creativity,↳ Use your genre strengths,↳ Improve your studio capabilities.Develop with REAL efficiency.Explore and Expand with the players. Cheers!