#Marketing

2 founders. 2 game studios. 3 months runway I will call them "Kevin" and "David":Anonymous CEOs I spoke with recently.Both creating high-quality games.Both seeking investment urgently.Both with around 20-30 employees.But with different actions..𝗞𝗲𝘃𝗶𝗻, 𝗦𝘁𝘂𝗱𝗶𝗼 𝟭20+ employees = money existsClaims "no money" for changesBanking on 4-week miracleHigh burn rate continuesSays "can't afford help"Kevin is avoiding tough decisions.𝗗𝗮𝘃𝗶𝗱, 𝗦𝘁𝘂𝗱𝗶𝗼 𝟮20+ people across 2 studios.The investment deal fell throughFalse promises left them hangingReady to make a change.After working with David through coaching.We helped him buy 6 months of runway.The critical difference?Priorities.David understood:No company = No future teamCut costs = Buy timeWhile Kevin:Putting everything at risk.Including personal well-being."I will find a solution in 4 weeks"Is not a strategy.Different actions.Different outcomes.One is definitely better than the other in my opinion.

💥 Coin Master has cleverly integrated a "rolling offer" in their Token Thunder event! 🎟️ In this setup, when players purchase spins, they also get free tokens for the event—an attractive deal for players who want to stock up on spins while getting bonus tokens. With these tokens, players can upgrade the wheel, unlocking exciting rewards that make the purchase feel even more valuable. It's a smart strategy that enhances both player satisfaction and monetization! 🚀

The best casual mobile game lesson you'll learn today: 6 Insights from MY custom dashboard! Watch the change on top games,But define your own path!✦ Not every game needs to be on top,They do need to be profitable though.✦ When we look at the comparison of these games,You can see different strategies.↳This proves there is no ‘’market saturation’’.There is ‘’bad’’ execution on both gameplay and UA. ✦ When Candy Crush was leading, they definedThe match-3 puzzle genre, over and over again,Until Royal Match has arrived…✦ When Coin Master dominated the revenue charts,Monopoly GO! was in the making, now it’s on top.✦ Meanwhile, other heavy hitters from,Playrix, Peak, Metacore are on a steady pathAnd holding their impact on the industry.✦ Some of these games are considered ''old'',Well, not in terms of players eyes! If you watch the charts carefully,You can make […]

Want to craft your own Master’s Degree inGame Publishing (in 6 months)? READ THESE BOOKS!My name is Sergei. ✋ I’m an INSEAD MBA graduate.I've honed skills with 200+ business books.Here's the truth:Books hold 87% of the knowledge you seek. So, I've designed a 6-month personalMaster’s Degree program for you.Your 6-month challenge:12 books, 2 each month.Here we go:📘 One UpBy Joost van DreunenSubject: Games Evolution📘 Console WarsBy Blake J. HarrisSubject: Entrepreneurship📙 The Art of Game DesignBy Jesse SchellSubject: Game Design📙 Blood, Sweat, and PixelsBy Jason SchreierSubject: Game Development📗 Hacking MarketingBy Scott BrinkerSubject: Marketing📗 Thinking, Fast and SlowBy Daniel KahnemanSubject: Behavioral Economics📕 Social ArchitectureBy Pieter HintjensSubject: Community📕 The Book of EsportsBy William CollisSubject: Esport📒 The Game LocalizationBy Heather Maxwell ChandlerSubject: Localization📒 Video Games LawBy S. Gregory Boyd, Brian Pyne, Sean F. KaneSubject: Legal 📔 Creativity, Inc.By Edwin Catmull, Amy WallaceSubject: Leadership📔 Freemium […]

Hybrid Casual Games: Key Monetization Insights Based on the Playliner report, here’s a breakdown of top games like Wood Nuts Bolts Puzzle, Block Jam 3D, and Twisted Tangle:🎯 Level Difficulty and Playtime • Wood Nuts Bolts Puzzle and Block Jam 3D have longer levels due to complex mechanics. • Players often fail on the first attempt, adding challenge and replay value. 🚀 Booster Usage and Value • In Wood Nuts Bolts Puzzle, players frequently use boosters, mostly earned via ads. • Twisted Tangle has high-cost boosters, with players using about 30 across 100 levels. 📺 Popular Ad Placements • Reward x2 – Win screen for double rewards. • Continue Playing – Fail screen for extra time or lives. • Life Refill – Available in mechanics windows. • Booster Activation – Mid-level for extra power-ups. 📊 Ads Watched Per Game • […]

Quick update about the new PROMOTION assets in Google Ads! 𝐃𝐨 𝐲𝐨𝐮 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭? 👇 New feature in Google Ads Well, I could finally test this for one of my client, specifically for a Halloween event which also had special bundles for the users.I created 2 "Promotion" assets which I put in 2 different ad groups which literally got zero clicks (and one of the ad groups was old and spent +$7k during Halloween so the excuse of the new ad group is not valid here)The worst part: the message that says that Promotion asset stats are not available in App Campaign. Then why do they put this in beta for app campaigns?😂 That's all Folks 😂 😂 😂 Sometimes you win, sometimes you learn!

Creator programs. The Future of UA! Everyone & and their mom has one, including Roblox, Fortnite, MY.GAMES, and Supercell. What’s the ROI? 👇 𝗪𝗲𝗹𝗹, 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗼𝗻𝗲, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴:↳Retention↳Feedback loops and positive PR↳Generate user-generated content↳Distribution↳Reduce fatigue↳Reward your most loyal fans↳Drive more revenueAll of the above has a direct impact on your User Acquisition activities. Supercell has recruited over 1,000 creators, claiming some have even increased viewership by 600%. I mean, you can’t pay bills with viewership, but still. That was their main UA channel until Brawl Stars blast. Newsletter here.

Is it true that former Activision Blizzard employees raise VC money more effectively? 🤔 Short answer: Yes, they do.Long answer: can be found in the new research by InvestGame, published on Deconstructor of Fun.For this, we analyzed all the startups founded by Activision Blizzard alumni who publicly secured funding over 2020-2024. Here are the key takeaways:— Average deal size: Higher.— Follow-up rounds: More frequent.— Products in the release: Marvel Snap and... Concord… — Exits: Already happening!For all the details and numbers, check out the new InvestGame x GDEV Inc. ($GDEV) feature via the link here! 👇P.S. Yes, it’s just like we did with ex-Rioters!

The Future of Web Games: Beyond What We Know Today 🚀 For the past 10–20 years, web gaming has not evolved and it's been on repeat, with little innovation beyond what we saw a decade or more ago‼️ The future of web gaming doesn’t just lie in improving what already exists and it isn't on instant games, current portals, etc.—it’s in reinventing how we think about gameplay, social experiences, and cross-platform potential. 💡The next unicorn and even decacorn companies in gaming will come from those who think beyond current models and explore new territories, such as:👌 User Experience Innovation: Creating fluid, immersive experiences that feel fresh and intuitive. 🤝 Social Gameplay 2.0: Combining the best of social media and gaming mechanics to build deeper, meaningful connections and in-game interactions.🕹 New Forms of Play: Expanding our ideas of “play” and “habit” […]

Just started playing 'Chum Chum' by Big Fish Games—a super cute match-3 blast game! 🎉 One thing that stood out to me is their approach to the main screen design. They have a lot of content visibly locked behind level progression, which isn’t unusual, but the sheer amount is impressive. 📈 This layout gives players plenty of goals to work toward and adds a strong sense of progression, especially valuable for Day 1 retention. It’s a great way to keep players motivated to come back, curious to unlock the next feature or challenge. Anyone else noticing this approach in more games lately?App Store: https://lnkd.in/d2aCquigGoogle Play: https://lnkd.in/dzcNyD9n