#Marketing

When we talk about metrics like session times, retention rates, and monetization in F2P mobile games, we’re not just talking numbers. These metrics reveal how player habits, behaviors, and decision-making are rooted in human physiology and psychology.This article focuses on discussing about physiology and psychology behind F2P metrics / KPIs, and how they can be used to break down KPIs you’re seeing behind your game — and, furthermore, how physiology and psychology can be used for game design.Note: Some of the points discussed here can be more theoretical still, as they’ve not been used to far extend, yet, in game development and design.Physiology and Psychology Behind Mobile F2P Games and Their MetricsHere's a deeper look at how we tap into the principles of physiology and psychology to build successful games:Engagement Loops and Habits FormationGratification systems, feedback loops, and well-designed hooks […]

This article focuses on analyzing Stumble Guys’ current state and suggests couple theoretical ideas for how it could be set back to growth. Note: This article is constructive, giving a straight-forward analysis on a game’s current state — with also suggestions and ideas for future improvement. The sole intention is to provide here an insightful article and as a goodwill give open ideas and principles for improvement. This article has data from AppMagic. Stumble Guys Faces Downhill Slide in Engagement According to AppMagic, Stumble Guys, a hit from Scopely (originally developed and released by Kitka Games who sold Stumble Guys for Scopely), is seeing decline in downloads and engagement. Stumble Guys, Revenue  Stumble Guys, Downloads This trend, while common in games after top peaks, highlights a critical point: Without re-freshening of gameplay and strategic updates, it's challenging to maintain DAU […]

🌸 Blossom Sort by Zeromaze: $60K/Day with Just 20K Downloads 🤑 🌼 Blossom Sort has taken a fresh approach to the sort puzzle genre and is making in $60K IAP + $20k IAA daily. With only 20K downloads a day, it’s clear this game is the latest puzzle game that has cracked some clever design and monetization strategies. 🌼 1. Relaxed Sorting Mechanics ☺️ Unlike traditional sort puzzles, Blossom Sort allows players to move flowers freely, even to different types. This makes the gameplay more relaxing and less punishing, with fail states tied to time or space rather than rigid rules.2. Metagame Excellence 👑 The game borrows the Royal Match playbook, combining short events, visual decoration progress, and a collectible album. These tried-and-true progression mechanics are now the gold standard in casual games.3. Dual Core Gameplay ⭐ After level 30, […]

Spotted a cool feature in Dream Blast by Rovio, They use a pop-up carousel to promote their other games like Angry Birds 2 and Sugar Blast. Cross-promotion like this is a smart way to keep players engaged. Here’s how it can work: 1️⃣ Keeping players around: If someone’s about to stop playing, show them another game they might love. 2️⃣ Turning non-spenders into spenders: Maybe a player isn’t spending in this game, but they might in another one. 3️⃣ Matching interests: Suggesting games with similar vibes keeps things fun and familiar. 4️⃣ Highlighting special events: Promote exciting events happening in other games to catch their interest. A simple but clever way to keep players in the family. Nice work, Rovio! 👏

Thinking about making a Screw Puzzle game (/Nuts & Bolts game)? You should think again! The market may look appealing, but you should rethink.This article discusses about the current state of a Screw Puzzle segment and what these games should do to start getting more downloads and revenue.Note: This article has data from AppMagic; Screw Puzzle segment.Current State of Screw Puzzle SegmentAppMagic paints the picture; the genre has seen its peak, and is now on a downward trajectory.From Q4 2023 to Jul-Sept. 2024, the market saw fast growth, peaking in downloads and revenue — but, now the story is different:DownloadsA steep decline, driven by a churning retention profile, rising CPIs due to saturation, and a slowing ROAS profile.Screw Puzzle segment, Top 100 Downloads (Source: AppMagic).In terms of downloads, after a big drop, Screw Away: 3D Pin Puzzle boosted some downloads […]

The Hexa Sort sub-segment, led by Hexa Sort by Lion Studios, remains as a promising, yet still small, Casual Puzzle / Sort Puzzle sub-segment.This article dives deep into one of the interesting phenomena’s which were spotted in 2024: the Hexa Sort game and the sub-segment it has formalized (/is giving inspiration for). The article discusses trends as well as future opportunities for this particular sub-segment.Note: This article has data from AppMagic, Hexa Sort and its competitors.State of the Hexa Sort Puzzle SegmentHexa Sort: The LeaderHexa Sort stands as the king of the hill, leading in IAP revenue and Ads revenue. Its success lies in balanced, well-planned UX, tying engagement with monetization:🔹 Dopamine-driven gameplay encourages positive reviews, rewarded video views, and currency use, blending monetization with satisfaction.🔹 This game design drives strong monetization while maintaining engagement, setting it apart in the […]