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New Games on the Rise!

NEW GAMES ON THE RISE Returning this week with our helpful list of โ€œGames on the riseโ€.Here I bring you titles debuting at the top of the charts. ๐Ÿ‘‡ These are this week's highlights. ๐Ÿ‘‡โžก๏ธ 4x strategy games are still hot! ๐Ÿ”ฅ The giant gaming company Century Games, whose portfolio includes the big 4X strategy hit โ€œWhiteout Survivalโ€, launched another 4x strategy in February, โ€œKingshotโ€. Set in the medieval period, โ€œKingshotโ€ has a similar gameplay to โ€œWSโ€, but with a few differences, such as highly polished character animations and a hero roster. The game has been performing well, with growth in both the number of downloads and IAP revenue. On March 8, it appeared in the ๐Ÿ” 500 for mobile game revenue for the first time. ๐Ÿ…On March 9, it appeared in the ๐Ÿ” 1,000 downloads in mobile games for […]

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Native-style creative blending UGC aesthetics with actionable incentive

๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? ๐Ÿ‘‡ ๐Ÿญ. ๐—ก๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—œ๐—ป๐˜๐—ฒ๐—ด๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป (๐—”๐—ฝ๐—ฝ๐—น๐—ฒ ๐—ก๐—ผ๐˜๐—ฒ๐˜€ ๐—”๐—ฒ๐˜€๐˜๐—ต๐—ฒ๐˜๐—ถ๐—ฐ)โ€ข The design mimics Apple's Notes app, making it look like a personal, organic, and trustworthy recommendation rather than an ad. This reduces ad blindness.โ€ข Users are familiar with this format, which makes it feel like a genuine tip from a friend rather than a promotional post.๐Ÿฎ. ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ ๐—›๐—ผ๐—ผ๐—ธ & ๐—จ๐—ฟ๐—ด๐—ฒ๐—ป๐—ฐ๐˜†โ€ข The "Archero 2 Must-Knows" list creates curiosity and a checklist format that encourages engagement.โ€ข Gift codes immediately offer value, making users more likely to interact.๐Ÿฏ. ๐—ฆ๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€ & ๐—™๐—ฎ๐—บ๐—ถ๐—น๐—ถ๐—ฎ๐—ฟ๐—ถ๐˜๐˜†โ€ข The in-game screenshot is visually appealing and relevant, reinforcing the gaming theme.โ€ข The play button suggests a video, increasing engagement and making it feel interactive.๐Ÿฐ. ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฃ๐—ฟ๐—ผ๐—ผ๐—ณ & ๐—™๐—ข๐— ๐—ข (๐—™๐—ฒ๐—ฎ๐—ฟ ๐—ผ๐—ณ ๐— ๐—ถ๐˜€๐˜€๐—ถ๐—ป๐—ด ๐—ข๐˜‚๐˜)โ€ข Mentioning โ€œNewbie Carnivalโ€ and build recommendations implies that experienced players know these tips, pushing new players to […]

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The Secret Behind Royal Matchโ€™s $4M a Day

Warning โ˜ข๏ธ Heavy Game Design post ahead ๐Ÿ˜ Royal Match's ๐Ÿ‘‘ event metagame system has become not only the golden standard for level based games, but its a must have driver for monetization ๐Ÿ’ธ. All the top casual games use it such as Monopoly GO, Match Factory, All in Hole, HexaSort, etc. Why it is so exceptional? The beauty of this system is that it is not dependent on core gameplay. Usually, it needs just a level-based setup, but even Monopoly GO, which isn't level-based, uses it in an iterated form ๐Ÿ› ๏ธ. The main purpose of the system is to put incentives and time pressure towards playing the main core gameplay. This increases engagement time as surely you won't go away now if there are just 10 minutes โณ left in the event. It also reinforces playing the core and […]

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Top 10 Shooter Games by Revenue

Top 10 Shooters by Revenue In 2025, the genreโ€™s monthly revenue surpassed $350M for the first time since 2021, fueled by PUBG Mobile and Call of Duty Mobile ๐Ÿš€The top 3 revenue leaders remain stable: in the past year, PUBG Mobile holds 36% of the market, followed by Call of Duty Mobile (10%) and Cross Fire (7%), together making up over 50% of total revenue, not including regional versions of games!Only one game crossed $1B in annual revenue last year, with just five others exceeding $100M ๐ŸWhile most YoY changes were mild, newcomer Hunting Sniper surged 292% YoY ๐ŸŽฏDo you see a new contender breaking into the top 10 this year? Explore the Dashboard.

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Brutally Honest: UA Rocks

Hey, FAM! Whatโ€™s up? ๐ŸฆฉTip of the week This hierarchy highlights platform-specific creatives for user acquisition (UA) campaigns. Key Breakdown: Facebook: Prioritizes vertical formats for Reels/Stories with flexible video lengths. Google: Favors longer videos (30+ seconds) in both orientations. TikTok: Short, hook-driven TTCC videos for quick engagement. Moloco: Mix of static and mid-length videos. Applovin: Combines videos with interactive playables. Mintegral: Short videos paired with playables. ๐ŸŠ Cornelius: The Suspicious Investi-gator True detective-like exploration of creative trends and historical influences. Delving deep into the world of creatives to uncover hidden patterns and inspirations: ๐—›๐—ฒ๐—ฟ๐—ผ ๐—ช๐—ฎ๐—ฟ๐˜€ ๐—บ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด $๐Ÿฒ๐Ÿฌ๐Ÿฌ๐—ธ/๐—ฑ๐—ฎ๐˜† ๐—ฎ๐—ด๐—ฎ๐—ถ๐—ป ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด. This would have been my statement a few days ago, but now they are back to $200k/day. What is happening? Their revenue has been declining since January 2025. The stable $10-12 million/month revenue for the whole of 2024 is now […]

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All in Hole by Homa Scaled to $300K a Day

All in Hole by Homa scaled to $300K a day ๐Ÿค‘, which is 6x its revenue since we last did an episode on it in November. In the other corner of the ring Hole.io by Voodoo took notes, and it is currently doing 500K downloads a day ๐Ÿ˜ฒ. Who is going to win the battle โš”๏ธ for this innovative core gameplay? All in Hole changed the original Hole.io gameplay to level-based progression with Royal Match style events metagame, turning the game into an IAP driven monster ๐Ÿคฉ. There are boosters, level fail states, teams, battle pass, and some ads. We can see again here that Royal Match events metagame just works so well for literally any core gameplay that is done in a setup of a based puzzler. This is now a must-have feature set when doing these. I would […]

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ASO Secrets: How Reviews Impact Organic Rankings?

Reviews might be impacting your rankings more than you think. Metadata (title, subtitle, description) gets all the focus in ASO, but thereโ€™s another lever thatโ€™s often overlooked: user reviews.While itโ€™s unofficial & not something we talked about at Apple Search Ads, Iโ€™ve recently started noticing apps get indexed for keywords in reviews, even when those keywords arenโ€™t in their metadata.+ with iOS 18.4 bringing AI-generated review summaries, Apple could start surfacing frequently mentioned terms even more.A good example? When Squid Game Season 2 dropped, Robloxโ€™s organic ranking for โ€œSquid Gameโ€ spiked in the US (data from MobileAction). Not because they had the keyword in their metadata. Because users kept mentioning it in reviews. So how to take advantage of this?- Encourage users to mention key features- Respond strategically, reinforcing important keywords- Monitor AI summaries (once live) to see which terms […]

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Alternative App Stores: The Post-DMA Opportunity

In the world of alternative app stores, all eyes have been on the Digital Markets Act (DMA). Last week marked the deadline for compliance by @Googleโ€™s Play Store and Appleโ€™s App Store. However, predictably, no substantial changes have been made, and the status quo persists. While pressure from the European Commission or other governments may eventually force some movement like in Brazil recently, Google and Apple have historically found ways to implement half-measures that prolong their dominance. A prime example is Apple, which introduced a โ€œcore technology feeโ€ on every download (among other dissuasive measures), making alternative app stores financially unviable for both the app store and the developers. Another example is Koreaโ€™s mandate requiring Play Store to allow third-party billing. Google complied "technically" by allowing and reducing its revenue share from 30% to 26% (!?), rendering third-party payment adoption […]

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How Much Ad Revenue Mobile Games Make Per 100k DAU?

How much ad revenue should a game generate per 100k of DAU? โ€œQuiet wealthโ€ or โ€œquiet luxuryโ€ emphasizes privacy and discourages overt displays of wealth that cause attention. In Mobile, once you earn IAP revenue, itโ€™s akin to firing off a giant flare gun to the development community. Anyone with Sensor Tower access can, in real time, track your progress and if your project is worth copying or not. IAP revenue is loud, brash, and easy to track. Whereas ad revenue, the second income stream for mobile apps, is opaque, concealed, and difficult to estimate. In mobile, Ad Revenue is โ€œQuiet Revenueโ€, and IAP is โ€œLoud Revenueโ€. I estimate that the mobile ad monetization market pays mobile publishers between $38 and $55 million per day to show impressions in their apps. This means mobile publishers collectively receive between $14 and […]

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Conversions on iOS Campaigns: Meta Underestimates, Google Overestimates

๐Ÿ“ขIf you run iOS campaigns on Google Ads and Meta using their modeling technologies simultaneously, you need to know this: ๐Ÿ‘‰Google ALWAYS tends to overestimate conversions๐Ÿ‘‰Meta ALWAYS tends to underestimate conversionsAnd to prove it, I will share a recent case I had with one new client which I recently audited and had NOT SKAN schema in place (they just had cv=0 for installs and that's it)First, let's analyze Google Ads numbers: They were running one AEO campaigns for "start_trial" in the US. Since they didn't set up any event in SKAN schema, these trials were purely modeled by Google.โžกGoogle modeled installs: 537โžกSKAN installs: 427โžกASC App Referrer: 419 installs With ASC and SKAN being so close, itโ€™s hard to trust Googleโ€™s numbers.ย (I know ASC & SKAN are not attributed in the same way, and they're even different conversions)โžกGoogle modeled trials: 139 […]

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Tripledot is making $1.3M a Day!

Tripledot Studios is making around 1,3 million a day ๐Ÿค‘ in ad revenue within its portfolio, and it is the secret buyer ๐Ÿ˜ฒ of AppLovin gaming business, as we learned last week ๐Ÿ’ก. Why is the company so successful, and how big are they? Check out: $900M Deal: Tripledot Buys AppLovinโ€™s Games As said, the key lies in ad revenue ๐Ÿ’ธ, which is a little bit hard to spot with our usual industry tools, but as we have Felix on the team, the problem is solved ๐Ÿ˜Ž.The game that did put the company on the map is Woodoku, which is an ultra-casual Tetris like puzzler, which even though does currently just low, 30K daily downloads, still has a monster 1,3 Mil. DAU, with US playerbase being 15% of that. That's where the money is made ๐Ÿ’ฐ. Looking at last months […]

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Your LiveOps not working effectively without branches?

โš’๏ธ๐Ÿ’ฅ Letโ€™s break down complex things in simple words. Have you ever heard of ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ต๐—ฒ๐˜€ in LiveOps?In the meantime, without branches, your teamโ€™s workflow is slower, faces development conflicts, and increases the risk of delivering wrong balance to the main game version ๐Ÿซข Check out this ๐Ÿญ-๐—บ๐—ถ๐—ป๐˜‚๐˜๐—ฒ ๐—ด๐˜‚๐—ถ๐—ฑ๐—ฒ to learn what branches are and how to integrate them into your workflow.

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