Mobile Gaming Today: Gaming Investments Week

Hey Folks, GDC Week 🤟🏻 Hope you’re enjoying the show there. Me? Fully focused on growing Gamigion.com, so much going on here! 😄 Not sure about the next event, but I miss my Event MAFIA! 🔫 👌🏻 Top Gaming Content » Let Players Play Their Way: Personalization 🤟🏻 Gaming personalization isn’t just about algorithms tweaking things behind the scenes, it’s about giving players control. From Candy Crush’s speed toggle to Monopoly Go’s event rewards, the best games let players shape their own experience. More choice = more engagement, better retention, and a game that feels personal. The future? Less invisible segmentation, more meaningful player decisions. Full article here 🤟🏻 🤟🏻 Game of the Week » Lucky Defense Analysis: 111%’s Risky Bet That Won Big They took the classic tower defense genre, rolled the dice, and ended up creating one of […]

Ömer Yakabagi March 18

Journal

My Takeaways from State of Subscription Apps

🔥 My key takeaways from the State of Subscription Apps 2025 Beyond the new candlestick charts that I really love (I am a HUGE investing freak), this year’s State of Subscription Apps report is packed with insights on how subscription apps have evolved. This is, in my opinion, the best report on the space, and for the first time, I’m sharing the four trends that stood out most to me:1️⃣ Another year, another drop in trial conversionWith such a saturated market, it’s no surprise that trial conversion rates are down across nearly all categories. Looking at specific categories, Fitness & Health seems to be one of the most affected, with a 4.6% drop—likely influenced by the explosion of AI fitness apps, which have been massively scaling through influencer marketing and web-to-app flows2️⃣Hard Paywalls can work but only if value is […]

David Vargas March 18

Journal

Color Sort and Blocks: 12 New Games

I have selected 12 new mobile games your competitors are working on: Color Sort and Blocks. Lots of blocks, in different colors, inside other blocks.My AppMagic puzzle radar working magically! 🎩 Check out the link to set up yours because:your competitors watch you! you WATCH back! 🔭 Here is how I do it:I track major game publishers,Then I trace back so that I can see,Where these games first entering the store,Then I filter through Linkedin to see these teams,I select teams that worth checking with good games,And this is how you track next big thing in advance. Enjoy Bite Size 6! I tagged them Worth Knowing or Checking!

Gökhan Üzmez March 18

Journal

600K Downloads a Day: I am Cat & I am Security

The mobile games "I am Cat" and "I am Security" are each doing 600K downloads a day 🙀 topping the download charts. The plot twist is that both are originally VR games 🕶️! Lets look deeper into this crazy story 🕵 You can find both games on Steam for premium price developed by New Folder Games. Actually I am Security was released on Meta's Quest store in June, 2024. Fast forward to today, both games are now published by Estoty Vilnius Feb 15th and Feb 23rd on mobile stores, and adapted for mobile gameplay, which is the key to this success. You have the full joystick control scheme with abilities and other adjustments, so it is pretty seamless. There are even ability buttons for watching ads 😅 Both games are "life simulators". I am Security is iteration on Paper's please, […]

Jakub Remiar March 18

Journal

Adjust’s new Gaming Report is out, good one!

Adjust’s new gaming report is out. As usual it’s a good one, I decided to go through and give you all my highlights: 1. Mobile is still King, Retention is the battle we all need to fight.• Mobile accounts for 49% of total gaming revenue, compared to both console (28%) and PC (23%).• 1.9 billion players are expected by 2027, showing continued growth.• Retention remains a challenge, with sessions down 0.6% YoY, despite a 4% increase in installs.2. AI Is Reshaping the Mobile Gaming Playbook• AI-driven procedural content generation is revolutionizing game development, making experiences more dynamic and personalized.• AI-powered player retention strategies predict churn and deliver customized incentives to keep users engaged.• AI-driven real-time pricing & ad optimization are improving monetization while enhancing the player experience.3. Cross-Platform Play Is a Must, Not a Luxury• Cross-play drives higher retention, increased […]

John Wright March 17

Analysis

Habby Dominates the Roguelike Genre

Habby dominates the roguelike genre. 𝟭. 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗴𝗮𝗺𝗲𝗽𝗹𝗮𝘆 🕹️ • Fast, action-packed sessions with wave-based combat • Simple joystick/tap controls for easy access • Deep strategy and skill-based progression 𝟮. 𝗦𝗺𝗮𝗿𝘁 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝘀𝘆𝘀𝘁𝗲𝗺 📈 • Players pick abilities, creating unique builds each run • Early levels are easy to attract players • Late-game challenges push skill (or spending) 𝟯. 𝗦𝗺𝗼𝗼𝘁𝗵 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 🔽 • Minimal tutorials, letting players learn by doing • Core mechanics are intuitive • Advanced mechanics require player experimentation 𝟰. 𝗖𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 ♻️ • New maps, enemies, and mechanics keep gameplay fresh • Talent and upgrade systems provide long-term growth • Achievements and events encourage deeper exploration 𝟱. 𝗕𝗮𝗹𝗮𝗻𝗰𝗲𝗱 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 💰 • No intrusive ads for uninterrupted gameplay • IAPs, special offers, and rewarded ads for revenue • Free progression is possible, but paid options speed it up 𝟲. 𝗦𝘁𝗿𝗼𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 👩‍👩‍👦‍👦 […]

Anton Slashcev March 17

Journal

VR to Mobile: I Am Security

I Am Security: From VR to Mobile 📱 Ranked №1 among the Top Trending Free Games last month, I Am Security by New Folder Games has already surpassed 11M downloads since its February release—and it's still climbing, with over 450k daily installs 💣Originally launched as a VR experience on Meta Quest, the game has now made its way to mobile, which is not a very typical case for this type of games!In I Am Security, players take on the role of a bouncer, scanning guests for prohibited items and ensuring they adhere to the club's dress code before allowing entry 🔍The game’s viral success can largely be credited to YouTube and TikTok, where creators have showcased the many ways to "abuse" their power as a bouncer—yes, there are quite a few questionable interactions you can have while checking guests 😈Curious […]

Andrei Zubov March 17

Analysis

Lucky Defense Analysis: 111%’s Risky Bet That Won Big

An All-in-One Deep Dive That's Actually Fun to Read! Alright, let’s talk about Lucky Defense—the game that took the classic tower defense genre, rolled the dice (literally), and ended up creating one of the most chaotic, fun, and weirdly addictive experiences out there. This isn’t your average game analysis. Nope. We’re going full throttle into the depths of Lucky Defense—from its epic rise, gameplay mechanics, wild community moments, and even the monetization that’ll make you ask, "Am I gambling or gaming?" So, buckle up. It’s about to get lucky (or unlucky) 🎉 The Origin Story: When Luck First Struck Lucky Defense was officially launched by 111% (a South Korean dev studio) on May 23, 2024. And it didn’t just drop quietly—it absolutely exploded in South Korea. We're talking about skyrocketing to the #1 download spot and pulling in over $11 million in revenue within its first two months. Not too shabby for […]

Aylin YAZICI March 17

Journal

Fastest-growing Mobile Games of 2025

The fastest-growing mobile games of 2025 🤑 (some of these numbers are wild)Here’s who’s leading the way: 🧩 𝗣𝘂𝘇𝘇𝗹𝗲 • Color Block Jam (https://lnkd.in/egz5pZd7) – +4,429% 🟢 • Screwdom 3D (https://lnkd.in/eP7fZQDj) – +48,619% 🟢 • Knot Busters 3D (https://lnkd.in/ei45NeN9) – +3,448% 🟢 ⚔️ 𝗥𝗣𝗚 • Realms of Pixel (https://lnkd.in/efkCU6Gb) – +14,149% 🟢 • 仙遇 (https://lnkd.in/e58MX8Yd) – +436% 🟢• Solo Leveling: Arise (https://lnkd.in/ePaxu7uv) – +15% 🎰 𝗖𝗮𝘀𝗶𝗻𝗼 • Lobstermania Slots Casino (https://lnkd.in/e9td_ZWd) – +3,434% 🟢 • 𝗧𝗼𝗻𝗸 𝟭𝟮: 𝗧𝘂𝗻𝗸 𝗥𝘂𝗺𝗺𝘆 𝗭𝗶𝗻𝗴𝗣𝗹𝗮𝘆 (https://lnkd.in/eHJFtfbH) – +370% • Bingo Voyage (https://lnkd.in/eutzHAut) – +295% 🔫 𝗦𝗵𝗼𝗼𝘁𝗲𝗿 • Blood Strike: Vây Hãm (https://lnkd.in/eF35PQmB) – +864% 🟢• Hunting Battle (https://lnkd.in/eQEf5g2C) – +284% • Delta Force (https://lnkd.in/eTDmXJgS) – +97% 👗 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻 • Magical Ink (https://lnkd.in/ertZfV6Z) – +613% 🟢• Dinosaur Universe (https://lnkd.in/eG2rw6Hk) – +217% 🎮 𝗔𝗿𝗰𝗮𝗱𝗲 • The Legend of Fireball (https://lnkd.in/e_w4UNFq) – +417% 🟢• Slice Master (https://lnkd.in/eZXjGArY) – […]

Anton Slashcev March 16

Journal

AI Creatives Evolution

𝗔𝗜 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻. 𝗛𝗼𝘄 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 👇 For every new project, I whip up four different designs and test them out. After a week or two, I’ll figure out what works best and try to combine everything into one static creative and then create a video out of it with KlingAI.As you can see, after a few rounds of testing, I found that the best results featured 2-3 horses with a hint of movement, which made the scene feel more dynamic and natural. The forest in the background adds some depth and a nice, peaceful vibe to the whole composition—it just works well together.𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝗮𝗹𝗿𝗲𝗮𝗱𝘆? 𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱!

Matej Lancaric March 16

Journal

Key Updates on Meta, Google, AppLovin TikTok & Mintegral

Keeping up with updates to ad platforms can feel overwhelming. A quick cheat sheet here to help you stay ahead. The latest changes across Meta Ads, Google UAC, TikTok Ads, AppLovin, and Mintegral – and what they mean for performance marketers out there.

Ivan Razmakhov March 14

Highlights

Google Expands Mobile Gaming to PC

Google Play is making all mobile games playable on PC by default! Ahead of the GDC, Google announced new updates for Mobile & PC Gaming, including expanded support for Mobile Games on PC, New Dev tools & Upcoming Game Releases. Mobile Games on PC by Default Google Play will now make all mobile games available on PC automatically. Developers can opt out if they choose. Optimized games will have a special badge, while others will be marked as playable. Google Play Games for PC is also adding support for AMD-based laptops and desktops and integrating into PC start menus. New Developer Tools Google introduced several updates to help developers bring mobile games to PC: A new SDK for native PC games on Google Play Games with in-app purchase support. Updates to Play Console for easier build distribution across mobile and […]

Ömer Yakabagi March 14

#Marketing

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