#Marketing

💸What’s the dollar value of an impression💸? How much is an impression worth to a mobile publisher? Honestly, it depends… It's such a boring answer, I know. I don’t like boring answers, so let's break down the factors that decide what an impression is worth and make some models you can use to factor in impressions in your game design. Ok, everyone! Off into the ad revenue Rabbit hole🐇! First, here’s a helpful formula: Ad Revenue = Fill x eCPM. Let’s start with eCPM. eCPM (effective Cost Per Mile) is the price an ad network will pay for 1k impressions. Let’s go down one more layer. How do ad networks calculate eCPM? All ad networks consider various factors to decide what an impression of a publisher’s user is worth. Google is roomered to use 94 different factors in their algorithm […]

Wondering how Cat Games are in the top charts? ​😺​​✨​ Check out some insights into the trend and dive into the fastest-growing Cat Games in the world! 🚀​In my opinion, these games are great for those who like anything that's cat related🔥​​​Data from SocialPeta LtdMirai Studio, ABI Game Studio, Agave Games

While the 4X war rages on ⚔️ between Last War and Whiteout Survival, both doing well over $110 Mil. a month 🤑 the 4X genre is becoming the mirror of the whole mobile game industry based on its latest evolution to survive in the current market. Why so? ▪️ Because 4X is so Cost Per Install intensive, it created a new way of lowering CPIs by literally adding a different game into its onboarding. Those games being very accessible, increase the total addressable market of the genre itself. This went into overdrive in High Seas Hero , which actually added 2 different games 😱 before you get into 4X endgame. ▪️ Because 4X is so Cost Per Install intensive, its creatives are being copied by the whole mobile game industry. What is new in 4X will be in a week […]

Solitaire Grand Harvest: Leading The Solitaire Tripeaks Pack with $1B Revenue ⭐️ Solitaire Grand Harvest continues to dominate the Solitaire TriPeaks market, holding 67% of total revenue in 2024💰 After surpassing Tiki Solitaire TriPeaks in 2019, it now leads by 75% in 2024 revenue 🚀 Supertreat, the studio behind Solitaire Grand Harvest, was acquired by Playtika in 2019 💼Once again, they’ve proven their skill in scaling acquisitions, with Solitaire Grand Harvest’s annual revenue going up from $22M in 2018 to $213M in 2024 🧐👉 Explore the genre leader

$8M for 30 seconds, mobile games used to fight for a Super Bowl ad spot. Why are they gone? 🏈 Today, the NFL Championship features on ESPN:Philadelphia Eagles vs Kansas City Chiefs.🎬 Around 80 top-tier commercials will air,setting the benchmark for TV advertising as usual.The world’s biggest brands show their creativity💰 and their market dominance, on this stage.Top of that, you know:Mobile Games is almost a $100B industry,🇺🇸 and U.S. alone generates 1B+ downloads/year.So, what’s the issue? Why no games advertised?Wouldn’t this be a prime opportunity?Not exactly.With user acquisition costing arm and a leg,every ad dollar spent needing to be justified.Studios rely on high-precision digital ads 🎯,where every click, install, and purchase is tracked.They can’t do that on TV. Super Bowl ads may offer massive reach, but theylack the tracking and direct response impact.It’s not about the cost, it’s about […]