#Marketing

Supercell global launched Moco last week. Their Action RPG, that got out of its long periodic beta (since Oct. 2023). With around a week of data, there is $350K revenue and 2,5M downloads, which does not seem so super 😟. Let's look deeper into the game 🕵. This is as streamlined ARPG as it gets. You don't collect weapons from the ground and compare them in your inventory, you don't craft specific items, there are no skill trees, there are no gear sockets or enchants, there is not even the armor 🛡️ part of the inventory. You just choose 3 active and passive skills + weapon, which determines your playstyle, and that's it. Later, you get 3 more stat-based elite rings. I think this streamlining process went a little bit too far, or as a veteran ARPG player, I am […]

The formula for a successful game isn't magic, it's a system. Here’s the blueprint: 𝟭. 📊 𝗗𝗮𝘁𝗮 • Research trends and player behavior • Analyze competitor strengths and weaknesses • Gather player feedback and track key metrics 𝟮. 𝗛𝗼𝗼𝗸 • Grab attention in 5 seconds • Define your unique selling point (USP) • Align advertising with what makes your game special 𝟯. 🎮 𝗚𝗮𝗺𝗲𝗽𝗹𝗮𝘆 • Focus on fun and engaging mechanics • Set clear win/loss conditions • Create an addictive core loop 𝟰. 🎨 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 • Establish a distinct art style • Make your game visually unique • Add "game juice" for a polished feel 𝟱. 📈 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻 • Offer upgrades, new skills, and unlockables • Design a smooth difficulty curve • Keep players coming back for more 𝟲. 🏆 𝗠𝗲𝘁𝗮 • Define short-term and long-term goals • Add non-gameplay rewards […]

If I don’t play my competitor's games as much as my own, I shouldn’t call myself a game designer. Period. ❗ There are over 7500 games published in 2025,87% of them didn’t even get 1k downloads.Actually, only 2% are slowly scaling.You may wonder what is the difference?Those 2% figured out what works.A game developer’s job isn’t just to create,it’s to analyze, adapt, and innovate.That means to:🎯 Identify your real* competitors,🔔 Set alerts for new launches, and updates,🎮 Play these games to understand why? *If you’re designing in isolation, you’re guessing.And in this market, guessing is the fastest way to fail.That’s why I use AppMagic:—> to track trends,—> to analyze competitors,—> to make data-driven design decisions. Its really not rocket science.You can’t design great games,If you don’t know what’s already working.Every hit game has a blueprint.Are you studying it ?PS: Yes, […]

I gathered 45 New Puzzle Games you need to be aware of! Save and use for your game ideations and design. We have been watching the market carefully.Every ideation matters, it could be a hit.If you are not using AppMagic by now,Most likely, you are behind.Start the conversation.Data is your future.