#Marketing

Last week, I had the opportunity to moderate a panel at Gamesforum in Barcelona about the state of user acquisition for free-to-play games. We discussed many topics, including the ever-increasing costs of acquiring new users, the constantly evolving landscape, and the reality of AI in marketing. Panel at Gamesforum Barcelona, discussing Costs, AI & sustainable growth: the state of F2P UA. One topic that really stood out to me was how the role of the performance marketer is changing. Today, we are expected to cover many different areas, including creative optimizations, data analytics, long-term planning, and overall strategy. From AI reducing the time spent on repetitive tasks and giving us some time back, to the challenges marketers face in standing out in an extremely competitive landscape with complex app store policies and ad network rules, we need to examine how […]

💡 Monetization in Sort Games – A Sneak Peek! 💡 Here’s a small teaser for my upcoming two-part blog series on monetization strategies in sort games! 🧩 🔹 Part 1: IAP Strategies – How sort games design their in-game purchases for maximum impact. 🔹 Part 2: RV Strategies – How rewarded video is integrated to drive engagement and retention. Stay tuned – plenty of insights coming soon! 🚀✨

Sort Puzzle: The Hottest Genre Of 2024 🔥 The genre saw explosive 460% YoY revenue growth in 2024! Already popular in Tier-1 West, it made a breakthrough by finding the right monetization strategies 💪🤩 6 out of the top 10 grossing games are 2024 newcomers.👑 Newcomer Hexa Sort by Lion Studios replaced Block Jam 3D after its 15-month reign.🍦Water Sort Puzzles are fading from the rankings, while a new theme of household goods sorting is gaining momentum.

🚨 Be Careful with TikTok’s Attribution Settings! 🚨 Today I am sharing a case study that I recently saw with one of my clients on TikTok.We started this channel to see if we could outperform Meta with the new creatives that we produced so we simply copied the setup that was working well on Meta:👉One campaign based on signup (upper funnel event) --> Campaign 1 - Event 1 if you look at the screenshot👉One campaign based on an activation event (lower funnel event) --> Campaign 2 - Event 2 if you look at the screenshotAfter running both campaigns for a couple of weeks, we analyzed attribution types to compare them with Meta and Google. We do this because we have a strong organic presence in the country that we are targeting so we wanted to avoid as much as we […]

💸What’s the dollar value of an impression💸? How much is an impression worth to a mobile publisher? Honestly, it depends… It's such a boring answer, I know. I don’t like boring answers, so let's break down the factors that decide what an impression is worth and make some models you can use to factor in impressions in your game design. Ok, everyone! Off into the ad revenue Rabbit hole🐇! First, here’s a helpful formula: Ad Revenue = Fill x eCPM. Let’s start with eCPM. eCPM (effective Cost Per Mile) is the price an ad network will pay for 1k impressions. Let’s go down one more layer. How do ad networks calculate eCPM? All ad networks consider various factors to decide what an impression of a publisher’s user is worth. Google is roomered to use 94 different factors in their algorithm […]

Wondering how Cat Games are in the top charts? ​😺​​✨​ Check out some insights into the trend and dive into the fastest-growing Cat Games in the world! 🚀​In my opinion, these games are great for those who like anything that's cat related🔥​​​Data from SocialPeta LtdMirai Studio, ABI Game Studio, Agave Games