Brutally Honest #159
Hey, FAM! Whatโs up? ๐ฅ Drink talk Still canโt believe there are more than 18,000 people subscribed (Substack + LinkedIn). Thanks for being a part of my journey. ๐ฆฉTip of the week Follow carefully what is happening in the 4X genre (and Match3 to a certain extent). These two genres are obvious red oceans, but you can get inspired so much. There hasnโt been a big innovation happening in the UA space lately, but the 4X genre has to innovate. Why? Because the CPIs are so high, you could almost buy a flat for that price per install. Anyway, the innovation comes from the combination of creative trends and UA-led game design. Everybody talks about the mini-games implementation since Gardenscapes did it (thanks to Hero Wars) But it's not easy to pull it off properly. For example, it took several […]