#Marketing

🎥 Dynamic Offers in Action! ✨ I came across two engaging offers recently, one from Coin Master and another from Gossip Harbor. What sets these apart is how they leverage small animations to bring their offers to life. Unlike the usual static images, these animated offers create a sense of excitement and make the experience feel much more immersive. Not only does this approach catch the eye, but it also has the potential to drive higher engagement and revenue. It’s a great reminder of how small design tweaks can have a big impact.

📰 Weekly Highlights in Tech & AI• Meta Introduces AI-Generated Accounts on Facebook and Instagram:Meta has launched AI-generated accounts aimed at boosting engagement on Facebook and Instagram by delivering personalized content to attract younger audiences while competing with TikTok and Snapchat. The AI Studio tool also allows users to create their own AI characters, contributing to the growing trend of AI influencers.• Google CEO Sundar Pichai Declares AI Model Gemini as Top Priority for 2025:Pichai announced that scaling the AI model Gemini to reach 500 million users will be Google’s biggest focus in 2025.• xAI Completes $6 Billion Series C Funding Round:Elon Musk’s AI company, xAI, raised $6 billion in a Series C round with participation from A16Z, Blackrock, and Sequoia Capital. The funds will be used to further expand and enhance xAI's AI technologies. —> https://x.ai/blog/series-c🛠️ Top Tools of […]

Hey, FAM! What’s up? 🥃 Drink talk Gamesforum last year was a blast in both Barcelona and Hamburg. It's a Must-go conference every year for UA & Monetization people! You should definitely go to Barcelona next month. This is why: The quality of content is insanely good networking with the best of the best business opportunities side events it's Barcelona! SIGN UP WITH MY OWN PROMO CODE - Unicorn20 🦩Tip of the week I have been thinking about the role of UA and how it is evolving nowadays. A Senior User Acquisition (UA) Manager in the games industry typically combines deep analytical capabilities with strategic marketing and leadership skills. They are responsible for planning, executing, and optimizing campaigns to drive high-quality players into a game at scale. Below are some of the core skills and competencies that are commonly expected […]

First of all, Happy New Year everyone!✨ I'm back from a much-needed vacation and I’d like to kick off the year with a very quick and easy-to-understand case study about 𝐭𝐡𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐦𝐢𝐱𝐢𝐧𝐠 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬 𝐢𝐧 𝐌𝐞𝐭𝐚.One of my clients wanted to target older audiences but was using a single ad group that included both videos and static banners. When I took over the account, the first step was quite straightforward and logical:👉Separating static banners into their own ad group was going to give us a major delivery between older segmentsAnd below, you just need to see the results:1️⃣The banner ad group allocated 51% of its total spend to the two oldest age ranges, compared to 30% in the video ad group.2️⃣ The banner ad group spent 77% of its budget on Feed placements, while the video ad group only spent […]