#Marketing

How to Balance Your Mobile Game 𝗞𝗲𝘆 𝘀𝘁𝗲𝗽𝘀 𝗳𝗼𝗿 𝗯𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴: 1. Identify core values to ensure fairness and long-term player trust.2. Separate critical and non-critical resources (progression vs. cosmetics). 3. Implement a difficulty curve that challenges without overwhelming. 4. Use analytics to spot and fix issues early. 5. Gather player feedback through surveys and community channels. 6. Adapt continuously: balance is an ongoing process. 𝗞𝗲𝘆 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿:• Symmetry vs. Asymmetry: Decide if players start equally (Chess) or with unique strengths (StarCraft).• Feedback Loops: Positive loops amplify success; negative loops maintain fairness.• Power Curve: Ensure power progression feels natural and rewarding.• Difficulty Curve: Gradually increase the challenge to match player skill.• Power Creep: Avoid making old content obsolete with new updates.𝗧𝗵𝗲 𝗳𝗼𝘂𝗿 𝗽𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗮 𝘀𝘁𝗮𝗯𝗹𝗲 𝗴𝗮𝗺𝗲 𝗲𝗰𝗼𝗻𝗼𝗺𝘆: • Stable currency: Prevent inflation to maintain trust. • Rational pricing: Reflect […]

What I Learned From One Year on TikTok: A Non-Target Audience Perspective At the beginning of 2024, I made a decision: I was going to give TikTok a try. Not because I’m the typical target audience, and certainly not because anyone in my network was using it at the time (only 1 !). Instead, I wanted to understand this platform better—particularly how it can be leveraged for marketing.One year later, I’ve learned so much and have a few interesting things to share starting with my stats:Link to my channelVideos posted: ~80Total views: ~130kFollowers: ~1,300Likes: ~6000Top 3 video: 1. Tekken 8 cosplayer: 65k views, 5,5k likes2. Wifi rush Tango Gstar: 24k views, 200 likes3. Hyundae Avante N crash: 18k views, 73 likesHere are some key takeaways from this experiment:1. Content: I was expecting to see only teenage girls dancing, and there […]

Toca Boca Hits $1B in User Spending! 🚀 The publisher’s success skyrocketed with Toca Boca World—an open-ended kids’ simulator that has captured a massive audience 👯Popular among girls mostly, the game offers complete freedom: no levels, no achievements, no penalties—just endless customization, exploration, and decoration 🧘‍♀️Generating 82% of Toca Boca’s revenue, Toca Boca World peaked at $17M per month in 2021. Today, seasonal spikes during school vacations continue to drive revenue, reaching $9M in December 2024 🌊Check out the publisher’s public AppMagic page for more insights: https://lnkd.in/dnhhG5zpMonetizing kids’ games is no easy feat, but Toca Boca has mastered it. Today, the publisher holds the #1 spot among kids’ game publishers worldwide! 🥇

🚨𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐰𝐢𝐥𝐥 𝐯𝐞𝐫𝐲 𝐥𝐢𝐤𝐞𝐥𝐲 𝐜𝐚𝐧𝐧𝐢𝐛𝐚𝐥𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜🚨 At least for a while.Today, I’m sharing another real case study with a client I recently partnered with.Our goal is to accelerate the growth in one of their key markets (mostly dominated by Android) so, in early January, we launched paid campaigns on Google Ads.When we started the campaign, we were so surprised because the CPA (in this case cost per signup) was ridiculously lower compared to previous tests on Meta or TikTok so we started to monitor the organic traffic to see if Google was just targeting users who searched our brand because we were seeing a huge spend in Serch (screenshot 2)Was Google just targeting users already searching for our brand?Quite obvious right? Since we started the campaign, our organic started a very declining trend as you can see […]

Monetization in F2P mobile games and Premium Games incorporating F2P mechanics has largely revolved around a handful of tried-and-true methods such as battle passes, gacha, limited-time offers, and soft friction mechanics. However, there remains a vast, unexplored blue ocean of economic and real-life inspired systems that could redefine how we design F2P game economies, player interactions, and monetization strategies.This article explores how these macro-economic and political systems can be used to enhance player engagement, create new monetization opportunities, and introduce social mechanics that go far beyond e.g., leaderboards and guilds. All from F2P point of view.Note: Inspiration for the article comes not just from my mind but from couple discussions I’ve taken part in via LinkedIn as well as throughout other personal venturing. Big thanks for those involved for giving inspiration for me to explore these topics on a scale!Economic […]

Royal Match Hits $5B User Spending 🔥 Royal Match remains the leader in Match 3 with a complex meta genre, capturing an overwhelming 50% of the market 📈The game is confidently increasing its user spending number and achieving $126M in monthly revenue to close out the year 🚀In 2024, the game shifted focus from scaling downloads to enhancing LiveOps with new social features, mechanics, and innovative event integrations 💰