#Marketing

“What’s the secret to growing on iOS?”.It’s the question I get asked the most. My answer? There’s no one-size-fits-all strategy.Looking back at the game developers and UA teams I’ve worked with at Apple & ironSource, I noticed one thing:1. The most successful teams know their strengths. 2. Then they double down on them.Take Trailmix Games.With Love & Pies 🥧, they stood out in the competitive Merge category through strong storytelling, inclusive characters, and sweet visuals.And it worked: looking at their App Store reviews, 40% of players mentioned loving the game for these exact reasons.The next step? Leaning into it and making sure their UA campaigns + ASO strategy highlight what players love.That’s exactly why I built the DICE Framework - to help teams identify their strengths and use them to drive growth, focusing on 4 key UA pillars:- Data- Innovation- […]

Color Block Jam: The New Leader of Block Puzzle Games 👑 New releases continue to flood the Top Trending chart, and this time, we’re focusing on №4—Color Block Jam by Rollic ⭐️Since Nov 2024, the game has been steadily increasing its revenue, securing its position as a genre leader by Jan 2025 🥇To put it into numbers, Color Block Jam’s revenue in Jan 2025 reached $2.39M and is nearly 4x higher than its closest competitor—and it’s still climbing! 🔥In just a few months, it also claimed the №5 spot among Rollic’s top-grossing games 🚀Will Color Block Jam maintain its dominance? We’re watching closely 👀Have closer look at the game using its AppMagic public page

💪Who are the 10 Biggest Networks on Mobile, and How do they make money? 💸 After Applovin’s end-of-year statement and the subsequent LinkedIn carousel of congratulations🎠 I felt like taking a step back and discussing how ad networks actually make money and which networks are currently the largest ones on mobile from a volume of impressions perspective. Mobile ad Networks, at its core, offer three distinct products: A direct SDK connection to mobile apps and their users The UA algorithms they’ve built on the traffic using their AI prowess End cards that make users more likely to click and download the advertised apps or games At its core, an ad network provides the plumbing and the algorithms that will show the best ad for the users who are most likely to convert to the content. This means that mobile ad […]

Mobile Game Publishers Heatmap in 2024 Top gainers and losers: 𝗪𝗵𝗼 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝗱? 🟢 Supercell: $1.44B (+79.8%) - https://lnkd.in/eAyrvMmZ 🟢 Dream Games: $1.5B (+57.64%) - https://lnkd.in/eyBKsqNj 🟢 Scopely: $1.98B (+57.93%) - https://lnkd.in/e7Gm8Hq6 🟢 Peak Games: $564.8M (+89.96%) - https://lnkd.in/emKbWZjf 🟢 FUNFLY: $1.2B (+2893.14% - not a typo) - https://lnkd.in/eCNUaFHN 🟢 The Pokémon Company: $357.4M (+424.44%) - https://lnkd.in/eqjyqZFX 🟢 Paper Games: $345.5M (+673.23%) - https://lnkd.in/ebTVF72F 𝗪𝗵𝗼 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝗱? 🔴 Cognosphere: $1.3B (-24.76%) - https://lnkd.in/eXB7YSJc 🔴 NetEase: $1.97B (-10.47%) - https://lnkd.in/e4-7D9wJ 🔴 Playrix: $1.7B (-11.65%) - https://lnkd.in/emb4b9wN 🔴 NEXON: $259.5M (-36.62%) - https://lnkd.in/ekfHHhUF 🔴 Lingxi Games: $366.2M (-40.11%) - https://lnkd.in/e9DAGxsv 🔴 Zynga: $696.5M (-16.33%) - https://lnkd.in/eypn-afQ 🔴 FunPlus: $445.1M (-22.88%) - https://lnkd.in/e8TcEZ8U 𝗦𝘁𝗲𝗮𝗱𝘆 𝗚𝗶𝗮𝗻𝘁𝘀: 🟡 Tencent: $7.8B (+10.79%) - https://lnkd.in/escZv6CJ🟡 King: $1.45B (-0.51%) - https://lnkd.in/e9bz-GFg 🟡 LINE Corporation: $776M (-1.64%) - https://lnkd.in/eNimht7B 🟡 Roblox: $1.18B (+24.1%) - https://lnkd.in/epNcae_2 The top 100 mobile game publishers […]

🌾 Hooked on Little Farm Story! 🚜 Discovered a new idle game I’m obsessed with—Little Farm Story by SayGames & H8Games, a studio from Ukraine! 🇺🇦 Loving the tools screen—it blends in-game currency, rewarded video, and IAP in a clever way. You can unlock tools individually or get everything for 7 days with a one-time purchase. Smart design that caters to different player types! 🎯