#Marketing

Why play Netflix’s Squid Game when Roblox already exists? 🔺⭐🔴☂️ “NO NETFLIX MEMBERSHIP REQUIRED” — these are the first words in the App Store description of Netflix’s Squid Game: Unleashed.Yes, with caps lock!By making its new multiplayer battle royale game free-to-play, Netflix seems to have learned a thing or two from its three years in the gaming market. 🤓But here’s the twist: players have already been enjoying Squid Game for years —on Roblox! That is why so many people downloaded Roblox when the Season 2 of the TV Show was launched. 📈Squid Game: Unleashed generated 15M downloads in just one month, according to AppMagic. This is an amazing result! But what happens once the hype dies down? Players will likely move on to other games in the App Store. 📱Now, consider what happens when Roblox players get tired of Squid Game. […]

AI is everywhere. On our laptops, on our phones. Artificial Intelligence has become a part of daily life. From removing the background of a photo to generating lyrics for a new song or making an email more friendly, there are endless use cases, and even more apps to choose from. But the AI app space is changing, and fast. With the category growing so quickly, we’re seeing both exciting opportunities and major challenges, like rising competition in regional markets. This article looks at ChatGPT’s revenue boom, the competition bringing challenges in specific regions, and the advertising strategies these apps are using to keep up. Insights shared in this article come from the Sensor Tower report “ChatGPT Maintains US Lead; Share Weakens in Emerging Markets”, with graphs and additional insights & analysis sourced from Mobile Action. The Rise of ChatGPT No […]

🌟 Welcome Back with Style! Loving this feature from DB Legends by Bandai Namco! Offering exclusive content for returning players is such a smart way to reignite engagement and show appreciation. It’s all about making players feel special and giving them a reason to dive back in.

Should you trust the Advanced Dedicated Campaigns (ADC) feature for iOS campaigns on TikTok?🤔 The answer is simple: 1000% yes!Today, I’m sharing a quick case study that demonstrates how using ADC can feed your iOS campaigns with more signals, leading to better performance.In this case, the experiment was done with 2 MAI (Mobile App Install) campaigns with same audience creatives. The only difference? One used ADC while the other didn't.This client recently started with TikTok Ads so the account was new, so ADC was not available initially. Therefore, I had to start without ADC in my first campaign whose results are here:👉Spend: $6k👉CPM: $5.71👉CTR: 0.36%👉CPI: $3.52👉Install Rate: 45.41%After running this campaign for a week, I finally enabled ADC so I just duplicated the old campaign but activating ADC to compare performance. Here's what happened:👉Spend: $4.5k👉CPM: $3.96👉CTR: 0.31%👉CPI: $2.89👉Install Rate: 44.67% […]

🎯 Reaching Every Player Type! Loving this smart design from Collect Em All! by Voodoo during their live-ops event. Players get multiple ways to keep participating: use in-game currency, watch rewarded ads, or grab a special in-app purchase offer. It’s a great way to cater to both free-to-play players and paying users alike. This approach ensures accessibility while maximizing engagement and monetization opportunities.

🎉𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 two & a half gamers .🎉 We just turned 3 years old. 𝗪𝗵𝗮𝘁 𝗮𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 😘 Thank you very much 👇 Jesus Christ, what a ride. 471 videos. Yes, 𝟰𝟳𝟭 𝘃𝗶𝗱𝗲𝗼𝘀! Let's just recap. We started on January 14, 2022. The first year was... was.. well, how to put it. Let's say interesting. Feedback on me was always, "buy this guy a proper mic, he is really quiet," and I thought it was not true. But it was (I just checked a few of our episodes, BLEH!), but people keep listening, and subscribers are growing. 𝗛𝗲𝗿𝗲, 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘁𝗵𝗮𝗻𝗸 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗸𝗲𝗽𝘁 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴. I must say, we were crap. Absolute crap. I was terrible. Jakub had his glasses & Felix used script in all episodes. But it was so much fun!We were not talking about news as […]