#Marketing

🤫 Here's an Influencer Marketing secret no one's ever told you - Performance Influencer Marketing is an iterative process. If you want to drive performance results at scale, you need to gather data and aggregate your learnings over time.So invest in a knowledge-gathering phase. Spend your initial campaigns gathering data on - - What type of content your audiences like to watch - What content style & formats resonate with them- How they make their purchase decisions- What types of incentives work for them- How they like to discover new brands- Who they consider ‘influential’Aggregate your learnings, iterate your approach to test and refine them further. Then adapt your strategy to establish the perfect formula, and finally, scale.

Diving deep into intrinsic and social strategies and product positioning approaches has taught me a ton about how you can build successful products in truly propagative ways — on top of which educating my readers about these things has done the same, compounding ongoing discoveries and insight developments. One topic that has been born through these explorations is what we’re covering in this article — intrinsic and social live ops in truly intrinsic and social ways vs. how these are currently run in games. On top of this, where I believe intrinsic and social aren’t fully enough, we cover some emergent and systematic mechanisms a bit to complement overall the gaps intrinsic and social could have alone, as I think great experiences need more or less these mechanisms as well vs. not having them at all. Once again, buckle up! […]

Goods Puzzle by FALCON GAME STUDIO already scaled past $300K a day 🤑 with around 200K downloads a day. It is another recent hit from a studio in Vietnam, where gaming ecosystem is booming 📈. How did they do it? This is a sort game, where you need to match 3 same items on a supermarket 🛒 bench for them to disappear. Compared to other sort games you can freely move items around the shelves disregarding their type when placing them beside each other, which is the opposite of the usual sort core, where only the same colors/items can be placed near each other. This is then smartly scaled through level design mechanics such as moving conveyor belts, chained shelves, and vending shelves, which creates difficulty through time pressure ⏲️ as you fail only if you don't have any more […]

Wondering how Bus Games are in the top charts? ​🚌​​🚏 Check out some insights into the trend and dive into the fastest growing Bus Games in the world! 🚀​🚙In my opinion these games are great for those who love organizing 🔥​​​Data from SocialPeta LtdCrazyLabs ABI Game Studio iKame Global

Call of Duty Mobile Hits $3B in User Spending 🔥 Activision Publishing’s top-grossing and most-downloaded mobile game has reached a major milestone, now accounting for 97% of the publisher’s total mobile revenue 💰Moreover, if we factor in the user spending from CoD Mobile Garena—a Southeast Asian version of the game—total user spending increases by an additional $340M!The game has also maintained a stable monthly download rate, consistently ranging between 3M and 4M over the past two years 💪A well-deserved applause for the studio’s ability to sustain both engagement and revenue for such an extended period! 👏