#Marketing

20 Metrics Every Game Dev Needs to Track Most game devs overcomplicate data.They obsess over every metric↳ and miss the ones that matter.Let’s cut the noise.If you’re running a live service game,You need to track three key pillars:📌 New Players↳ How you bring people in.📌 Active Players↳ How you keep them engaged.📌 Paying Players↳ How you drive revenue.Simple. But here’s the kicker - 20% of your game’s metrics drive80% of your game’s success.Know them. Track them.And most importantly, use them.

Are you ready to get your mind blown? 🤯 For the first time, I’ve seen Apple’s Live Activities being used in a mobile game—not just for engagement but for monetization! 💰 📲 Live Activities allow real-time updates directly on the Lock Screen and Dynamic Island, keeping players connected to what’s happening in the game without needing a push notification. 🚀 But here’s where it gets really interesting: Merge Adventure is using it for a limited-time offer reminder! Instead of a simple in-game timer, players see their offer countdown right on the Lock Screen, making it much harder to forget. For mobile games, this could be a game-changer for displaying: ⏳ Time-sensitive offers (like limited-time sales or flash deals) 🎯 Event progress (track ongoing in-game challenges) ⚡ Energy refills or cooldowns (reminding players when they can jump back in) 🏆 Competitive […]

Designing an advanced, scalable LiveOps system for games requires a robust architecture that can handle continuous updates, large player bases, and real-time personalization. Such a system treats the game as a live service – enabling ongoing content deployment, event scheduling, A/B tests, player segmentation, automated offers, and dynamic monetization. It must be scalable across multiple games, cloud-agnostic, and modular for future AI/ML integration. The following sections break down the key engineering components, and how they integrate into a cohesive LiveOps platform. Core Backend Infrastructure (APIs, Services & Game Integration) A strong backend is the foundation of LiveOps. Adopting a microservices architecture is widely preferred for complex, evolving games over a monolithic design. In a microservice approach, distinct services handle specific domains (events, player profiles, economy, etc.), allowing independent updates and scaling. This modularity means new LiveOps features can be added […]

How you think you should develop a mobile game: ✦ Chase a “great” idea, ✦ Copy paste competitors,✦ Design - develop as you go.How you actually should develop a mobile game:↳ Data driven design,↳ Iterate with creativity,↳ Use your genre strengths,↳ Improve your studio capabilities.Develop with REAL efficiency.Explore and Expand with the players. Cheers!

Lucky Wheel Guide 🔄 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻: • Daily free spins build habits. • Event wheels drive excitement. 💰 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻: • Watch ads for extra spins. • Buy spins with in-game currency. • Bundle spins with offers. 🎰 𝗪𝗵𝘆 𝗶𝘁 𝗯𝗲𝗮𝘁𝘀 𝗼𝘁𝗵𝗲𝗿 𝗹𝘂𝗰𝗸 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀: • Players see all rewards upfront 👀 • Clear rarity adds fairness. ⏫ 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝘃𝗲𝗹 𝗶𝘁 𝘂𝗽? • Unlock better wheels with bigger prizes. • Let players gift spins • Tie spins to goals. • Add multipliers and jackpots. • Refresh wheels during events. 🕹️ 𝗞𝗲𝘆 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗶𝗽𝘀: 1. Use bright colors and fun sounds 2. Build suspense with good pacing. 3. Balance common and rare rewards. 4. Offer bonus spins through ads or milestones. 5. Keep it fresh with limited-time wheels. Simple feature. Big impact.

Saw an interesting event in Royal Kingdom called Cube Blast—a time-limited challenge that brings the popular block puzzle mechanic into the game. Players collect cubes from levels, clear rows or columns, and progress through 10 stages for rewards. A clever way to tap into the popularity of Block Blast while keeping engagement fresh!