#Marketing

Came across this fun mechanic in 'Dice Dreams' —Piggy Wheel! 🐷🎡 The event encourages players to "break the piggy" to earn a free spin on the wheel, adding an extra layer of excitement and reward to the gameplay. What’s even better is that some of the rewards tie directly into the pet event, which is a nice touch to keep players invested in multiple features at once. It’s a clever way to drive engagement while keeping things interactive and fun. 🎲💫What do you think—does this kind of feature keep you playing?

How the Mobile Market Changed from 2015 to 20241. Top Free Games [https://lnkd.in/emxuJNVX] • 2015: Subway Surfers and Talking Tom were leading. • 2024: Roblox dominates, driven by user-generated content.2. Top Grossing Games [https://lnkd.in/emxuJNVX] • 2015: Clash of Clans was on top. • 2024: Honor of Kings takes the lead, reflecting Tencent’s growing influence.3. Top Publishers [https://lnkd.in/eT9C8FUW] • 2015: Supercell and King were leading the industry. • 2024: Tencent, Scopely, and Playrix have emerged as key players.4. Top Casual Games [https://lnkd.in/e6MViVcK] • 2015: Candy Crush Saga held the top spot. • 2024: MONOPOLY GO! and Royal Match have surged in popularity.5. Top Hypercasual Games [https://lnkd.in/epJ6KA2Y] • 2015: Crossy Road was one of the big hits. • 2024: Puzzle-based games like Pizza Ready! now dominate.6. Top Midcore Games [https://lnkd.in/eJ7_A4Ed] • 2015: Clash of Clans led the charts. • 2024: Honor of […]

🎰 Unlocking key insights in the Slots Genre! Our latest deep dive into the performance of top slots titles reveals key trends and growth drivers in this thriving genre. Here are some highlights from:📊 Top Titles:SciPlay: Jackpot PartyProduct Madness 📱🎮: Lightning LinkPlaytika: SlotomaniaDoubleDown Interactive: DoubleDown CasinoSpinX Games Limited: Jackpot WorldCheck out the report highlights in the carousel below to learn about: 👇📉 Download Trends📱 Platform Performance📈 User Engagement🔄 Retention Rates👥 Audience Insights🎨 Top Creative ThemesVia: Gaming GrowthNumbers by: Apptica

🎯 Gossip Harbor by MicrofunIn the Bingo Bonanza event, players are motivated to complete bingo lines faster through event-specific packs. The screenshot on the right showcases the available bundles, offering gems, coins, and exclusive rewards to accelerate progress. Players can choose from three different packs, each providing a unique set of resources to suit various play styles.What’s particularly strategic is the Buy All option, where players receive a discount for purchasing all packs together, maximizing their event advantage while offering value. This approach blends regular progression with premium purchases, ensuring players can advance quickly without feeling stuck.

Here is the last case I had with 𝐀𝐄𝐌 𝐌𝐞𝐭𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 for mobile gaming since Adjust sent the email about how they were expanding the coverage of AEM on October 9th (check my last post to see that).For some reason, this is the perfect example because one day before this email came, I started one AEM campaign based on purchases and using a 7D CTA window for this client (yes, this is a sweet coincidence that you are all taking advantage off😉) so let's see how the campaign has performed.During the first week of the campaign (08.10 to 14.10), I see the following data on AEM:👉331 installs👉288 signups👉69 total purchasesIf I look at Adjust dashboard (not SKAN), I see:👉178 installs👉171 signups👉20 total purchases If I look at SKAN (keeping in mind that we didn't receive all the postbacks yet), I […]

I’m 50. At 20 I left France to work in Japan.30 years later, I have been managing director of 3 giant studios.I now consult studios from 1:1 coaching to interim CEO.Here’s the story:- Decade 1 -At 16 years old I dreamed of becoming a vet. In France this required genius level math.This led me to economics.It felt like a setback, but it opened a new path. Business- Decade 2 -At 20 years old I wanted to live and work in Japan.It became a dream for me. So I made it happen.My professional life was thriving.There was little work-life balance. But I loved it.- Decade 3 -At 29 years old started my new life.I had a great chance to build a business from scratch.Building Gameloft Japan from just me in my bedroom.To 150 people and becoming a leading mobile game publisher […]

What's the biggest delusion in game dev?I see it all the time.You think you know what players want.YOU DO NOT! 🚫And that’s where everything falls apart.Mistake №1↳ Relying on your past success.• What worked then won’t work now.• Players evolve, so should your approach.Mistake №2↳ Trusting your brand will keep you safe.• Players aren’t loyal to brands.• They’re loyal to experiences.Mistake №3↳ Overhyping your game pre-launch.• Hype without substance kills trust.• Deliver first, market later.Mistake №4↳ Ignoring your scope creep.• Bigger doesn’t mean better.• Keep it tight, keep it focused.Mistake №5↳ Blind faith in your Free-to-Play model.• F2P isn’t for every game.• Know your audience.✅ Solution?Stop assuming you know what players want.Start listening. Test → Adapt → Evolve.Your players are your best resource. Build with them, not just for them.

No monetization strategy can fix a bad game. A studio once approached me for advice on doubling their LTV. My first question: How's your game’s long-term retention? I explained: ↳ To see such growth, you’ll need to improve the game first ↳ Boost engagement, and offer more value to players ↳ Then, you can focus on monetization Their response? → 'We don’t want to change the game much or invest resources. That’s why we brought in top Advisors!' I politely declined. Even the best Advisors can't perform miracles. Monetization is not a magic pill for poor retention or low engagement. You want to significantly improve your LTV? First, you must significantly improve your game. P.S. A year later, after multiple failed attempts to scale, that studio ended up redesigning the game from scratch.

Scopely's Monopoly GO is currently running its Marvel collaboration and I was curious 🕵 how it actually used the IP game mechanics-wise. The event is running from Sep. 26th till Dec. 5th. so there is plenty of time to check it out. The main driver is of course the Marvel themed sticker album 📕, which is the core progression mechanic of the game that gets a season reset. The interesting part is that you get cosmetic rewards not only for completing the whole album but also for some specific sets such as the Wolverine token in the image. This makes it worthwhile even for someone not aiming to finish the whole album to get the Deadpool token. For example, you can get Iron Man shield skin for completing his set or Thor's emoji.There will be also special Marvel-themed in-game events. […]

Just saw this awesome ad for 'Solitaire Grand Harvest' by Playtika, showcasing their newest in-game collaboration with Snoopy! 🐶🌻 The mobile ad highlights Snoopy’s journey into the game world, complete with adorable challenges and the chance to build Snoopy’s camp. It’s all part of a six-month campaign celebrating Snoopy's 75th anniversary. 🎉What really caught my eye is how they use the ad to feature new game events—a strategy I don’t see often in mobile gaming ads. It’s a clever way to engage users by giving them a glimpse of what’s new and exciting in the game. I think this approach could be great for attracting users and should definitely be A/B tested in marketing campaigns.What do you think of this strategy—does it catch your attention?hashtag#SolitaireGrandHarvest hashtag#Snoopy75 hashtag#GameCollab hashtag#MobileGaming hashtag#Playtika hashtag#GameMarketing