#Marketing

Call of Duty Mobile Hits $3B in User Spending 🔥 Activision Publishing’s top-grossing and most-downloaded mobile game has reached a major milestone, now accounting for 97% of the publisher’s total mobile revenue 💰Moreover, if we factor in the user spending from CoD Mobile Garena—a Southeast Asian version of the game—total user spending increases by an additional $340M!The game has also maintained a stable monthly download rate, consistently ranging between 3M and 4M over the past two years 💪A well-deserved applause for the studio’s ability to sustain both engagement and revenue for such an extended period! 👏

𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝘁𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱 𝗳𝗼𝗿 𝗵𝘆𝗯𝗿𝗶𝗱 𝗮𝗻𝗱 𝗵𝘆𝗽𝗲𝗿-𝗰𝗮𝘀𝘂𝗮𝗹 𝗴𝗮𝗺𝗲𝘀? Buckle up for this takeaway-packed interview - it might just be the spark your game needs to blow up. 👇 Mobile game growth in 2025 is driven by three key aspects: speed, monetization, and globalization.Now, it's all about rapid iteration: how quickly you can develop and launch multiple games.This hybrid model balances immediate ad revenue with the potential for significant IAP income from engaged players, creating a more sustainable and profitable game in the long run.AI tools aren’t just handy- they are a necessity for keeping up with the demand for fresh content. As I explained:“𝘖𝘯 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘛𝘪𝘬𝘛𝘰𝘬, 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘦𝘧𝘳𝘦𝘴𝘩 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦𝘴 𝘰𝘧𝘵𝘦𝘯—𝘭𝘪𝘬𝘦 𝘦𝘷𝘦𝘳𝘺 𝘵𝘸𝘰 𝘰𝘳 𝘵𝘩𝘳𝘦𝘦 𝘥𝘢𝘺𝘴. 𝘈𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘶𝘴𝘦 𝘈𝘐 𝘵𝘰𝘰𝘭𝘴, 𝘪𝘵'𝘴 𝘪𝘮𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦.” With over a decade of experience under their belts, […]

First time I see a streak mechanic turned into a time-limited event progression! Pencil Sort by Onetap Global lets you maintain a streak, climb up to 100, and collect rewards along the way. Super interesting take—maybe could use some visual polish, but the concept is solid! Check out the game here:Appstore: https://shorturl.at/djIGiGooglePlay: https://shorturl.at/oU1CI

This is why I love working with Meta Ads✨ Because of the speed to detect winning concepts!!Just look at that beautiful screenshot👇Purple line shows the top performing creative in one of my BAU campaigns on Meta. It held the #1 spot for nearly 30 days, even though I rotated over 10 creatives every week.We couldn’t find anything that outperformed it until February 19th, when we tested a simple, almost ridiculous 15-second video.From that day on, algorithm slashed the spend and reach of my top creative by 90%, reallocating ALL the budget and into these "stupid" videos 😂 And I love this! I love how fast the algorithm tells you that you found the needle in the haystack. In just one day you can detect this and create +50 iterations of the same concept by changing hook, music, transitions and all […]

Interesting take on a rolling offer from Coin Master by Moon Active—two lanes side by side! Not sure how it works, but always fun to see new tests and fresh ideas pushing design limits.