#Marketing

Short-form entertainment has reshaped the UA creatives landscape, influencing everything from interactive novels to 4X games. 👇 This shift began to take hold in July 2022 when Rise of Kingdoms (Lilith Games) released video ads that left many viewers scratching their heads, feeling cringy, and wondering, "Is this really working?" That was also when Reelshort soft-launched—though hardly anyone noticed at the time. It wasn’t until mid-2023 that Reelshort (Crazy Maple Studio) made waves, scaling rapidly with a unique approach: short-episode content in ads. With engaging, one-minute episodes, it brought drama content directly into advertising—allowing viewers to indulge in endless mini-stories anytime, anywhere. The ads tapped into a library filled with gripping tales of romantic entanglements with billionaires, heart-wrenching tragedies, epic comebacks, passionate love stories, revenge plots, and more. And that’s exactly what they showcased in their creatives. By 2024, the […]

How Cup Heroes Monetizes Its Success10M+ downloads and $1.7M in monthly revenue (https://lnkd.in/eyg_hWaK)Cup Heroes is a masterclass in hybrid-casual monetization. Here’s how they do it:I. Core-Gameplay Ads Monetization:• 🛡️ Watch ads to unlock skills like boosting damage or crit rate.>>>> Skills last for only one chapter, so players keep watching.• 💀 Revive your character once per chapter by watching an ad.• 🎁 Double your rewards at the end of each chapter with another ad.II. Progression IAP Monetization:• 🎉 Starter packs offer hard and soft currency, plus bonuses.• 🏆 Season passes keep players engaged with rewards and daily quests.• 💎 Hard currency packs let players fast-track progress for a premium price.• 🎲 Gacha chests offer upgrades and characters with a bit of surprise.• 🔓 Unlock new characters by collecting fragments or buying them with diamonds.III. Other Monetization Options:• ⚡ Speed boosts […]

I came across this interesting offer in Tile Busters where players can purchase new avatars using either in-game currency or through in-app purchases. 🎨👤 While I’m probably not the target audience for buying avatars, I’m sure there are plenty of players who love customizing their profile. It’s a cool option to keep in mind if your game offers any skins or avatar elements. There’s definitely a segment of players who really value personalization! 🎮✨ hashtag#TileBusters hashtag#GameOffers hashtag#Customization hashtag#Avatars hashtag#MobileGaming

The App Store is getting SPOOKY 🎃Many game developers are embracing the Halloween spirit.And after, we already have to prep for upcoming end-of-year holidays ☃️Here are some tips:🦇 Align with the season: Update your app icons to follow the theme.🧛‍♂️ Create some in-app events: Engage your users with themed challenges and rewards.🕯️ Make the most of Custom Product Pages (CPPs): Test seasonal visuals before fully updating your App Store page.Check out the carousel below for more insights 👻

Soft-launch Sonar #6 📡 is back with 15 brand new soft launched games with no particular filter 😅. There are games from a lot of big players in the market such as MY.GAMES, tap4fun, Rollic, Wooga, Habby, Lion Studios, Supercent, Kwalee, CrazyLabs & Estoty Riga LLC. Come check out what we caught this time 😎. MY.GAMES continues some bold iterations with a combat version of Hexasort - Hex Heroes. This is done in the same manner as Empires & Puzzles took match3 gameplay and put it into a puzzle 🧩 RPG combat. Also, there is an iteration on Clash Quest - Castle Duels with merging elements and Bounty Buddies, which is taking notes from Rumble Heroes. Looks very similar to the newest Supercell soft-launched title R.I.S.E, just single-player.Wooga is stepping again out of its comfort zone trying its meta with […]

Last week we had a good case with AEM in Meta Ads (check my last posts to see the whole story!) so I applied the strategy with a different app but in this case... the results were not successful.I am working with a client who recently launched an app. This means that they have NO presence at all in UK, which is the country that we are targeting in this test.This is VERY evident if you go to Revenue Cat and check the data (see screenshot). As you can see, we had zero activity in the country until October 16th, when we decided to launch the first campaign in Meta using AEM and focusing on free trials.If you count the trials from 16th to 20th, you will see 90 free trials in RevenueCat while if you go to AEM, I […]

September uncovers some interesting mashups & new creative trends 👇 𝗜𝗻 𝘁𝗵𝗲 𝗲𝘃𝗲𝗿-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗨𝗔 & 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀, 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗰𝘂𝗿𝘃𝗲 𝗶𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹. 𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝘆:↳Celebrity endorsements can significantly impact game marketing and user acquisition. Antony Starr, looking at you!↳AI is becoming increasingly important in game development and marketing strategies.↳Game creatives are becoming more polished & more complex, utilizing various game features and game genres.𝗧𝗵𝗶𝘀 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁:↳celebrities↳hypercasual inspiration↳genre mashups↳hooks↳animals (sharks!)↳The 3D high production value in casual games↳new gates iterations (mindblowing stuff) Celebrities   https://youtu.be/OYAYKkMdcKU Link to the original article.

⚡️ Top 4 must-read reports this week for Performance Marketer!1️⃣ The Ultimate Guide to Web-to-App Funnels by FunnelFoxConvert web traffic into app users with this guide. Learn the best practices, tips, and techniques to optimize your funnel and boost conversions.🔗 https://lnkd.in/esmRm6bC2️⃣ The AppsFlyer Performance Index: Edition 17Discover the latest rankings and performance metrics across mobile media sources to optimize your campaigns in 2024.🔗 https://lnkd.in/e7ZkjQT93️⃣ The AppsFlyer Performance Index: 2024 Country EditionA deep dive into the top-performing countries for mobile marketing.🔗 https://lnkd.in/ezj3U6Fq4️⃣ Hybrid Monetization Report by AdInMoGet the latest insights on hybrid monetization trends, with 72% of mobile game developers now adopting this strategy to maximize revenue.🔗 https://lnkd.in/eWDfjP97Which report are you diving into first?

Why does this creative work? 👇 Provocative Headline ("BECOME DESIRABLE AS F*CK")↳ The headline uses bold, unapologetic language, immediately drawing attention through its directness and the inclusion of a censored swear word. This approach creates curiosity and a sense of urgency, compelling users to find out how they can "become desirable." Urgency is the key here!Familiar and Relatable Figure (Pedro Pascal Lookalike)↳ The image features a lookalike of a well-known actor, Pedro Pascal, who is highly recognizable and popular. Using a familiar face can help attract users/players because people often respond to celebrities or their lookalikes. His serious expression adds an emotional appeal and intensity to the messaging.Clear Value Proposition ("Read or listen to bestseller insights in 15 minutes")↳ The image offers a clear benefit: quick, bite-sized, yet valuable content. In today’s fast-paced world, people appreciate the promise of gaining useful knowledge without […]

On my last post, I compared AEM vs SKAN vs Adjust's own modelling. There were many people reacting to it so thank you!One of the pieces of advice I got on the post was from Matej 🦩 Lancaric. Let me copy-paste the comment for you:"Add CPP to the AEM campaign and then benchmark against Appstore connect. Plus take 2-3 days to measure performance. Check your 8-14.10 dates on Friday and share the numbers. Should be closer"So... here I am again 😁😂 I couldn't get a CPP in these 2 days but luckily, the AEM campaign I shared is the only one I have for iOS in this moment so I can still look at the app referrer traffic in ASC and assume that all the installs and purchases that come from that source are generated by my campaign.I will share […]