#Marketing

R.E.P.O. Mobile: From PC to Mobile 📲 Newly launched horror game R.E.P.O. Mobile has reached 4.7M downloads since its late March release! Though it's already showing signs of a downtrend 👀The original R.E.P.O. started as a PC single-player game about cleaning a haunted mansion while avoiding a creature called the Headman—before evolving into a co-op experience and quickly gaining popularity on Steam ⭐️Once again, drawing inspiration from popular PC titles proves to be an effective strategy!

Royal Kingdom 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 $𝟮.𝟱M/𝘄𝗲𝗲𝗸 (Not a day, just yet!) and growing. ​ In a bold move to capture global attention, Dream Games has launched a 𝗰𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻. Why? This campaign features a lineup of renowned celebrities, including Lebron James, Kevin Hart, Jimmy Fallon, Shakira, Kaley Cuoco, Johnny Galecki, and others, each bringing their unique flair to promote the game.​ 𝗠𝘆 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗝𝗶𝗺𝗺𝘆 𝗮𝗻𝗱 𝗞𝗲𝘃𝗶𝗻. Dream games already tried this in the past for Royal Match, but it was waaaay smaller (although Simon Cowell allegedly 𝗲𝗮𝗿𝗻𝗲𝗱 𝘀𝗲𝘃𝗲𝗻 𝗳𝗶𝗴𝘂𝗿𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗥𝗼𝘆𝗮𝗹 𝗠𝗮𝘁𝗰𝗵 𝗮𝗱) This reminds me of the good old Coinmaster celebrity creative play with J.Lo, Terry Crews, Kardashians, and others. This was a huge success from the download and revenue perspective for Coinmaster. Is this supposed to be the big push to drive more players to Royal […]

Hey, FAM! What’s up? 🥃 Drink talk Still can’t believe there are more than 18,000 people subscribed (Substack + LinkedIn). Thanks for being a part of my journey. 🦩Tip of the week Follow carefully what is happening in the 4X genre (and Match3 to a certain extent). These two genres are obvious red oceans, but you can get inspired so much. There hasn’t been a big innovation happening in the UA space lately, but the 4X genre has to innovate. Why? Because the CPIs are so high, you could almost buy a flat for that price per install. Anyway, the innovation comes from the combination of creative trends and UA-led game design. Everybody talks about the mini-games implementation since Gardenscapes did it (thanks to Hero Wars) But it's not easy to pull it off properly. For example, it took several […]

FunPlus's DC: Dark Legion scaled to $300K a day revenue 🤑 Pulling in $10 M during its first month from the initial release. Will it be enough to make a dent in the 4X genre 🤔? This is a very ambitious iteration of multiple games stitched together. We have the idle part, which is basically Frozen City 🥶, but it uses the Fallout Shelter visual. Afterwards the game ads AFK Journey style squad RPG, with its heavy Gacha mechanics. The single player content is done through on rails mechanic of your characters going through a predefined map with events and encounters like Capybara GO. And then lastly it also ads the 4X layer, such as the map radar feature, where you can attack patrols of other player and a world map. This is where the formula start to heavily differ […]

🚨 Age of Empires: Mobile, 6 months post-launch. We ran a full-scale audit using the 𝗦𝗖𝗔𝗟𝗘™ 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 we use at Gaming Growth to evaluate mobile games across five pillars: 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁, 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀, 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻, 𝗟𝗼𝘆𝗮𝗹𝘁𝘆, 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻.𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘀𝘁𝗼𝗼𝗱 𝗼𝘂𝘁: ✅ Strong initial monetization, especially on iOS✅ Global reach with high iOS revenue in France, Japan & HK⚠️ Sharp drop in installs since launch⚠️ Creatives overpromise, setting expectations the game can’t meet⚠️ Lower iOS rating is hurting conversion𝗦𝗖𝗔𝗟𝗘 𝗦𝗰𝗼𝗿𝗲: 𝟯.𝟮/𝟱 ⭐Lots of potential, but also clear areas to optimize.Check out the full breakdown in the carousel 👇