#Marketing

🎥 𝐓𝐡𝐞 𝐂𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐄𝐟𝐟𝐞𝐜𝐭 𝐭𝐫𝐞𝐧𝐝 𝐢𝐧 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬. Major UA trend that shines👇 💥 Arnold Schwarzenegger in Mobile StrikeHis involvement wasn’t just about lending his face—it tied directly into the game’s theme of power and strategy. These were the times when Arnold was everywhere. You opened your fridge, BAM! Arnold. Toilet? Arnold. TV? Arnold. Good old MZ days… 🎰 Jennifer Lopez in Coin MasterCoin Master (MoonActive Ltd) brought J.Lo on board, and her star power and the game’s mechanics created a campaign that resonated with a diverse audience. She also shared a few of these ads on her social media, getting 5+ million views. You have probably seen a Kardashian playing Coin Master. Those ads started rolling back in 2019. It was June 2020 when they introduced new celebrities into the mix. It was J.Lo that accelerated the number of downloads […]

Making a few million $$$ a month from ads revenue! 🤑 Anatolii Henis going from Social Casino to Mobile Puzzle Games. The live review of Burny Games! 👇 We discuss the transition from social casino games to ad-supported mobile games, the development and mechanics of their games PlayDoku and Colorwood Sort, and the importance of player retention and monetization strategies. The conversation also touches on their games' current performance and future plans for in-app purchases and hybridization. It delves into the mechanics and features of mobile games, focusing on user engagement, monetization strategies, and comparative analysis of different game titles. Discussing the unique mechanics of their games (and how Jakub fails), the importance of ad strategies, and insights into user acquisition and retention, providing a comprehensive overview of the current mobile gaming landscape. Felix was really excited to cover Playdoku […]

💲Pokémon TCG has earned $100 million in IAP revenue just three weeks after launching globally. I took a closer look at how their in-game shop is designed, and here are quick observations: 1️⃣ 𝘛𝘩𝘦 𝘴𝘩𝘰𝘱 𝘪𝘴 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘦𝘢𝘳𝘭𝘺 𝘰𝘯.The shop appears right after the tutorial, before your first battle. It might seem a bit pushy, but in this case, it works because players naturally want to collect more cards (the strength of the Pokémon IP plays an important role here)—and the shop lets you buy currencies to open packs faster.2️⃣ 𝘍𝘰𝘤𝘶𝘴 𝘰𝘯 𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘱𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘢 𝘧𝘳𝘦𝘦 𝘵𝘳𝘪𝘢𝘭.One of the first products promoted by developers is a 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻. We recently discussed with Michal Korek in our webinar#5 how subscriptions are one of the most underestimated monetization features with the potential to boost revenue. Pokémon devs offer their subscription with a 2-week […]

Hexa Sort Segment: Growth, Challenges, and Lessons from the Top 🚀 The HexaSort segment, led by Hexa Sort by Lion Studios, remains as a promising casual puzzle genre. While other segments like Nuts & Bolts show clear signs of churn, AppMagic data suggests this one has room.Hexa Sort: The Leader:Hexa Sort stands as the king of the hill, leading in IAP revenue and likely Ads revenue. Its success lies in its balanced, well-planned UX, tying engagement directly to monetization:🎮🧪 Dopamine-driven gameplay encourages positive reviews, rewarded video views, and currency use, blending monetization with user satisfaction.💰 ⚙️ This game design drives strong monetization while maintaining engagement in controlled manner, setting it apart in the genre against copycats.The Copycat Dilemma:Unlike the declining Nuts & Bolts segment, where excessive copycats have churned retention and revenue across the whole segment, affecting also the best […]