#Marketing

Scopely GOes and MONOPOLIZES One Genre After Another 🥇 Adding another GO to its portfolio could make Scopely the dominant force across THREE genres! And that’s not even counting the genres where the company already has a solid presence, like 4X with Star Trek Fleet Command and Team Battlers with MARVEL Strike Force. 🚀If the $3.5B deal goes through, Scopely will control 76% of the Location-Based Market, the vast majority coming from Pokémon GO. Here are a few key insights on the location-based market from AppMagic's latest post: https://lnkd.in/gaEPUwug 🔷 Niantic owns 4 out of the top 10 location-based games. This is one of the most monopolized segments in gaming, with incredibly high entry barriers.🔷 Having a major IP is almost essential in this market, yet even that doesn’t guarantee success. 🔷 Niantic has seen multiple failures with titles based […]

Candy Crush Solitaire by King had it global launch two weeks ago (Feb.6th). Looking at the numbers the game did just $260K in revenue on 3 Mil. downloads in that time. This doesn't seem like the result King was looking for? why is this happening? 🤔 Compared to competitors, and there are many, there is one major change in core gameplay, where players can store 1 extra card as another "connecting" card, instead of just linear connecting of all the cards on the board. This gives them much more tactical gameplay ⚔️, where they can save this card for later, when they run out of their current chain to immediately start the next one. Because of predominantly older female players, this seems like a step too far into the puzzle, strategic depth direction, which makes the game much more niche, […]

Hey, FAM! What’s up? 🥃 Drink talk So much stuff happening at 2.5gamers! GO listen to our album or get our Merch. 25gamers.com/shop 🦩Tip of the week Look, testing new channels is always risky, but you can’t grow without taking risks. New channels will underperform at first. That’s normal. Expect 20–30% higher CPIs and lower ROAS initially. Your goal is to learn, not to profit immediately. Kill Fast, Scale Faster: If a channel isn’t showing promising signals (e.g., decent ROAS, install volume, or retention) after 2–3 weeks, cut it. Don’t waste time or money. But if it works, double down aggressively. When to Say It’s Enough and Move On? This is where most people mess up. They either give up too soon or waste money chasing a dead end. Here’s my rule of thumb: Set Clear KPIs: Define what success […]

Meta is this for real????? 😳 😨 I mean, this looks like a clear intention to me. I honestly expect that they will get rid of manual campaigns at some point and this is scary. This is forcing advertisers to feed their crappy inventories!!!Man, this industry really kills me more times than I deserve.I CAN'T EVEN FIND AN OPTION TO DISABLE THIS SH****!!!!!!

“What’s the secret to growing on iOS?”.It’s the question I get asked the most. My answer? There’s no one-size-fits-all strategy.Looking back at the game developers and UA teams I’ve worked with at Apple & ironSource, I noticed one thing:1. The most successful teams know their strengths. 2. Then they double down on them.Take Trailmix Games.With Love & Pies 🥧, they stood out in the competitive Merge category through strong storytelling, inclusive characters, and sweet visuals.And it worked: looking at their App Store reviews, 40% of players mentioned loving the game for these exact reasons.The next step? Leaning into it and making sure their UA campaigns + ASO strategy highlight what players love.That’s exactly why I built the DICE Framework - to help teams identify their strengths and use them to drive growth, focusing on 4 key UA pillars:- Data- Innovation- […]