UAmanager

With over 10 long years of UA under my belt, I’ve seen it all. I’ve written about my day in the life of a UA manager – everything from the highs that allow me to run this consultancy to the lowest bullshit that comes with it, too. The world of UA moves fast, but before you dive into all the latest strategies and hacks, you have to be familiar with the fundamentals. Terms you absolutely need to know There are tons of acronyms in this industry, so it’s best to get familiar with the following terms. App Store Optimization (ASO):  marketing tactic of increasing app visibility within the app store to drive more installs Attribution: assigning value to different actions users had taken until they completed a conversion Churn: Number of users who uninstall your app within a time period. Helps measure ‘stickiness.’ Impressions: how many […]