How Diversified Are The Largest Game Publishers?
Here’s the monthly revenue distribution of some industry giants. Tencent NetEase Playrix Scopely King Supercell
Scopely
Scopely Earns a Place Among the Giants
But they didn't just stumble onto the TIME100 list. How to secure your spot? Three key takeaways: 1. Innovate: Scopely's "MONOPOLY GO!" launch was a game-changer, becoming the biggest mobile game launch in the United States.2. Build Community: Gaming isn't just about play and connection. Scopely's "commitment to cultivating highly social experiences" fosters engagement across generations and geographies.3. Create Impact: TIME evaluates companies based on impact. Scopely's growth to the #1 mobile games company in the U.S. demonstrates the significance of their influence.Success comes from the ability to translate vision into reality.Scopely's recognition proves that the gaming industry is not just about entertainment.It's a platform for innovation, community building, and global impact.And remember, it's not about the destination. It's about who you become, the communities you build, and the lives you touch.So, game devs and fans, are you ready to […]
Monopoly GO Hits $2bn in Revenue: A Breakout Success Story
Scopely's Monopoly GO has emerged as one of the most lucrative mobile games of 2023. Surpassing $2 billion in lifetime revenue since its launch in April 2023, consistently ranked among Top 3 worldwide. Monopoly GO makes up 10.5% of ALL 2024 Global Revenue for casual games, no surprise? Profitability and User Acquisition Scopely co-CEO Javier Ferreira provided insights into Scopely's UA spend, indicating that it accounts for less than a quarter of the game's lifetime revenue, suggesting a spend of under $500 million. Moreover, he highlighted the game's impressive marketing recoup rates, remaining below 120 days, and its profitability, comparable to more mature chart-topping games. He added that Monopoly Go! achieved the $2 bn milestone just three months after reaching $1 bn in lifetime revenue. Monopoly GO boasts over 150M downloads and attracts over 10M daily players. With players logging […]
Unlocking Success In Monopoly GO: First Purchases
Mastering The Art Of First Purchases And Personalized Offers! An outstanding strategy for initiating the first transaction in the Monopoly GO game involves taking advantage of a unique opportunity. As players step into the in-game store, they are greeted with a special bonus applicable to their inaugural purchase of any rolls available. This serves as a catalyst for transforming various player profiles into paying customers right from their initial transaction. Moreover, this initial purchase sets the stage for tailoring future offers to align with each player's specific preferences based on their maiden purchase.Additionally, a gift becomes accessible in the store every 8 hours, fostering the habit of daily store visits and enabling players to explore new, enticing offers consistently.