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Mobile Gaming Today: 46

Hola Fam โ˜ƒ๏ธ Just published our Podcast with Matej, was a big FUN! Bon appetiiit ๐Ÿฆ„ Mobile Marketing ยป Top 10 Gaming Publishers in IAP Revenue in 2024 ๐Ÿš€ 1287326723 new AI tools every day! ๐Ÿค Power of Partnership: Mobile Gaming Collaborations โš ๏ธ Careful with the new adROAS campaigns in Meta! ๐Ÿ”ฎ The Future of F2P Games & Hybrid Monetization ๐Ÿ‹ How to Monetize Whales Through Milestone Events ๐ŸŒ Monetization in emerging markets presents a significant challenge. ๐ŸŽฎ Tracking Game Releases & Transfers ๐Ÿ”ฅ Screw Master 3D: Hybrid Casual is on Fire ๐Ÿ† Top 10 Tripeaks Solitaire Games Industry Highlights ยป Tรผrkiye: Rising Gaming Empireโ€™s 5-Year ๐Ÿงฉ Why Some Puzzle Games are More Addicting? ๐Ÿ‡ป๐Ÿ‡ณ Vietnamโ€™s Gaming Ecosystem & Regulatory Changes ๐Ÿ“‰ Take-Two Gaming Report: Losses Increased by 36% ๐Ÿšจ Apple Faces Investigation in China Over Monopoly ๐Ÿ“Š MTG posts […]

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10 HOT Puzzle Games of 2025

I listed 10 HOT Puzzle games of 2025, and here is the reasoning behind the heat: ๐Ÿ”ฅ This custom-made list is pretty straightforward. Any puzzle game released in 2024, and if it's still scaling in 2025? To measure this accurately, the trick is to set ๐Ÿ—บ๏ธ Download Geography and see if they are actuallySetting UA campaigns with higher budgets. ๐Ÿ’ฐ Keywords are obvious: ๐Ÿซ Block Puzzle, ๐ŸšŒ Bus Theme, ๐ŸŽจ Color Sort,What to do with this? ๐Ÿ“† Plan your next game,โ–ถ๏ธ Play, deconstruct these,๐Ÿช„ Design a creative iteration.

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What makes a game unforgettable?

What makes a game unforgettable? Hereโ€™s a breakdown of what truly matters in game design: ๐Ÿญ. ๐—œ๐—บ๐—บ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป ๐ŸŒŒ โ†ณ Aesthetics + Narrative = A world players donโ€™t want to leave ๐Ÿฎ. ๐—ฅ๐—ฒ๐—ฝ๐—น๐—ฎ๐˜†๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐Ÿ”„ โ†ณ Progression + Discovery = A reason to come back, again and again ๐Ÿฏ. ๐—ง๐—ฒ๐—ป๐˜€๐—ถ๐—ผ๐—ป โšก โ†ณ Uncertainty + Urgency = Moments that keep players on the edge of their seats ๐Ÿฐ. ๐—™๐—น๐—ผ๐˜„ ๐ŸŒŠ โ†ณ Challenge + Skill = That perfect balance where time seems to disappear ๐Ÿฑ. ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐Ÿ’ฌ โ†ณ Agency + Feedback = Players feeling their choices truly matter ๐Ÿฒ. ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ๐˜† ๐Ÿ† โ†ณ Iteration + Achievement = The thrill of leveling up and improving ๐Ÿณ. ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐Ÿ“ˆ โ†ณ Effort + Reward = Clear goals that make every step satisfying ๐Ÿด. ๐—ฅ๐—ฒ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐Ÿ“… โ†ณ Habit + Anticipation = A reason to log back in every day […]

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Tracking Game Releases & Transfers

TRACKING RELEASES & TRANSFERS# 5 WEEK, JANUARY, 2025 Hi Mobile Gaming Friends! ๐Ÿ˜Today I bring you another edition of ourโ€ฆ๐Ÿ’ซ Tracking Releases & Transfers ๐Ÿ’ซThis one brings releases and transfers to big publisher accounts from the 27th of January to the 2nd of February.I've found 17 titles. ๐Ÿ’ช๐Ÿ”ŽI highlight 3๏ธโƒฃ of them.โœ… โ€œGear Fight!โ€ by Voodoo & Eternal StudioThe big French publisher ๐Ÿ‡ซ๐Ÿ‡ท has launched another innovative title.โ€œGear Fight!โ€ is a split-screen Roguelike (similar to another Voodoo hit, 'Cup Heroes' $10MM IAP revenue) with Idle mechanics using gear pieces (โ€œGear Clickerโ€ 10MM downl.). โš™๏ธWith a prehistoric theme, the game has a tasty dash of humor.Developed by Eternal Studio, "Gear Fight!" was transferred to Voodoo's account on January 31st. ๐Ÿ—“๏ธโœ… โ€œGang Upโ€ by RollicThe big Turkish publisher ๐Ÿ‡น๐Ÿ‡ท keeps pushing ahead with the development of Hybridcasual Runners.โ€œGang Upโ€ is a Shooter […]

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King’s New Game: Candy Crush Solitaire

Candy Crush meets Solitaire! ๐ŸŽ‰ King just dropped Candy Crush Solitaireโ€”their first new game in five years! Itโ€™s a fresh spin on the classic TriPeaks Solitaire, packed with Candy Crush magicโ€”power-ups, boosters, and even a hold slot for extra strategy. ๐ŸŒŸ Whatโ€™s new?โœ… Familiar Candy Crush elements like Color Bombs, lollipop hammers & jelly bears ๐Ÿฌโœ… Strategic gameplay with a hold slot for extra moves ๐ŸŽฏโœ… A rewarding Sweet Journey where players collect postcards from places like Paris & Japan โœˆ๏ธ ๐Ÿƒ Why solitaire?Casual card games are booming! Candy Crush Solitaire keeps it relaxing yet strategic, blending satisfying progression with endless replayability. ๐Ÿ’ก Built for the long runKing is rolling out regular updates, seasonal events, and new levelsโ€”so thereโ€™s always something fresh to dive into! Here's what we hear from Oriol Canudas, General Manager, New Games at King: ๐Ÿš€ Exciting […]

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Top Mobile Game Publishers Worldwide

Game devs! You build, you grind, you launch, yetsuccess is nowhere to be found. Familiar? User Acquisition costs too much,Game just can not scale in downloads,Keeping a profitable player retention is a struggle.Game Developers work HARD!Sometimes, they work day and night,Until even a cup of coffee canโ€™t keep them going.So whatโ€™s the matter?Hard work is often mistaken for working too long.And at some point, It becomes inefficient,ineffective and even misleadingโ€ฆThey lose sight of working smart;Failing to focus their precious time,on the right areas of development.Remember working hard comes in many forms.And success is not only just about the effort.Itโ€™s about when and where you put itโ€ฆCheers to all hard working studios out there!

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7-Step Mobile Game Prototyping Framework

7-Step Mobile Game Prototyping Framework ๐Ÿญ. ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜‡๐—ฒ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐ŸŽฏโ€ข Research genres successful for newcomers. โ€ข Focus on those with steady year-over-year growth. โ€ข Target markets where a few big players donโ€™t dominate. ๐Ÿฎ. ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—ฎ๐—ป ๐—ถ๐—ฑ๐—ฒ๐—ฎ ๐Ÿ’ก โ€ข Define your core gameplay mechanics. โ€ข Establish a Unique Selling Proposition (USP). โ€ข Learn from top-performing games and adapt their best practices. ๐Ÿฏ. ๐—š๐—ฎ๐˜๐—ต๐—ฒ๐—ฟ ๐—ฎ ๐˜๐—ฒ๐—ฎ๐—บ ๐Ÿค โ€ข Start small: 3โ€“5 skilled individuals (or outsource). โ€ข Prioritize multidisciplinary skills (design, programming, marketing). โ€ข Ensure the teamโ€™s passion aligns with your gameโ€™s vision. ๐Ÿฐ. ๐—ฆ๐—ฒ๐˜ ๐—ž๐—ฃ๐—œ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ผ๐—ฎ๐—ฑ๐—บ๐—ฎ๐—ฝ ๐Ÿ›ฃ๏ธ โ€ข Plan a short development cycle (2โ€“3 months for a prototype). โ€ข Define measurable KPIs like CPI, retention, and tutorial completion. โ€ข Use milestones to track progress and adjust as needed. ๐Ÿฑ. ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ ๐—ฎ ๐—ฝ๐—ฟ๐—ผ๐˜๐—ผ๐˜๐˜†๐—ฝ๐—ฒ ๐ŸŽฎ โ€ข Focus on the core gameplay loop, […]

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New Games on the Rise

NEW GAMES ON THE RISE# 5, WEEK, JANUARY, 2025 Hello, mobile gaming lovers! ๐Ÿ’“๐Ÿ“ฒI am returning this week with our useful list of โ€œGames on the riseโ€.Here I bring you titles debuting at the top of the charts. ๐Ÿ“ˆ๐Ÿ‘‡ These are this week's highlights. ๐Ÿ‘‡โžก๏ธ The big publisher Rollic keeps leading the Hybridcasual race. ๐Ÿƒ๐Ÿƒโ€โ™€๏ธ๐Ÿ’จ Developed by Gybe Games, the puzzle โ€œColor Block Jamโ€ has been performing very well. Another highlight from the Turkish giant ๐Ÿ‡น๐Ÿ‡ท is โ€œTimeline Upโ€. Developed by Mojo Games, โ€œTimeline Upโ€ is one of the Runners released by Hypercasual publishers with the highest IAP revenue in History. ๐Ÿ˜ฒ On February 2, it appeared in the ๐Ÿ” 200 for mobile game revenue for the first time. ๐Ÿ… A formidable feat! ๐Ÿ‘ As I've said in other posts, the market will explode when publishers consolidate good practices for […]

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Some insightful takeaways from the CTA survey

Some nonobvious / insightful ๐Ÿ’ก takeaways from the CTA survey: โ€ข 18% of gamers (28.6m) are hardcore; most economically active.ย 73% male, avg. 29 y/o.ย Play 42h / week, spend most time on premium games.ย 91% play on PC / consoles.ย 51% engaged in creating content. Preference for multiplayer games, shooters, open-world games.โ€ข 46% of gamers (72.1m) are "core" gamers. Not as active as hardcore, play fewer games & genres, but still quite often.โ€ข 36% (55 million people) are casual gamers (least engaged)โ€ข Gaming lifecycle chart (below) is interesting food for thought, and resonates with my own experience.โ€ข Every generation self-identifies more strongly as 'gamers' than the one before.From Consumer Technology Association Survey.For anyone with access to full survey, I'd be curious to know the ๐˜ฆ๐˜น๐˜ข๐˜ค๐˜ต criteria for placing a respondent into one of the three groups (hardcore, core, casual).

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Royal Kingdom vs Royal Match

Royal Kingdom vs Royal Match ๐Ÿญ. ๐—™๐—ฎ๐—ธ๐—ฒ ๐—ฃ๐˜ƒ๐—ฃ ๐—ฏ๐—ฎ๐˜๐˜๐—น๐—ฒ๐˜€ โš”๏ธ โ€ข Every 10th level, players attack opponent castles using Match-3. โ€ข Shields protect, potions repair. ๐Ÿฎ. ๐—” ๐—ป๐—ฒ๐˜„ ๐—ฟ๐—ฒ๐˜€๐—ผ๐˜‚๐—ฟ๐—ฐ๐—ฒ ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ โญ โ€ข Potions replace stars as rewards. โ€ข Variable potion amounts instead of a fixed one-star reward. ๐Ÿฏ. ๐—˜๐˜ƒ๐—ผ๐—น๐˜ƒ๐—ฒ๐—ฑ ๐—ฑ๐—ฒ๐—ฐ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ฒ๐˜๐—ฎ ๐Ÿฐ โ€ข Multiple separate locations instead of a single expanding one. โ€ข Clearer visual progression to show total work scope. โ€ข Team ranking system with weekly goals and rewards. โ€ข Player rank system that unlocks new areas. ๐Ÿฐ. ๐—ก๐—ฒ๐˜„ ๐—ฏ๐—ผ๐—ผ๐˜€๐˜๐—ฒ๐—ฟ๐˜€ ๐Ÿ’ฅ โ€ข Wizard Hat: Changes random color elements. โ€ข Bomber Plane: Drops 3 bombs that auto-activate. ๐Ÿฑ. ๐—ฃ๐—ฟ๐—ฒ๐—บ๐—ถ๐˜‚๐—บ ๐—ฐ๐˜‚๐—ฟ๐—ฟ๐—ฒ๐—ป๐—ฐ๐˜† ๐˜€๐—ต๐—ถ๐—ณ๐˜ ๐Ÿ’Ž โ€ข Earned through meta-tasks instead of level completion. โ€ข Players can request potions from teammates once per day. โ€ข More emphasis on team cooperation. ๐Ÿฒ. ๐—จ๐—ฝ๐—ด๐—ฟ๐—ฎ๐—ฑ๐—ฒ๐—ฑ ๐˜๐—ฒ๐—ฎ๐—บ ๐—ณ๐—ฒ๐—ฎ๐˜๐˜‚๐—ฟ๐—ฒs […]

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Why Some Puzzle Games are More Addicting?

The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Despite this immense market, more than half of the revenue comes from a single subgenre: Match-3. Established giants dominate not only Match-3 but also other popular subgenres like Merge and Blast, making it incredibly difficult for new entrants to gain traction. In such a highly competitive space, innovation is the key to creating new opportunities, and we've seen that with the rise of Physical Match and Tile Match games. Titles like Match Factory, Triple Match 3D, and Tile Busters have successfully carved out space by introducing fresh mechanics to the puzzle category. โ€œPairโ€ games mainly consisting of Physical Match and Tile Match titles didnโ€™t take long to become the third largest puzzle subgenre. As the puzzle market evolves, a new wave of […]

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