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How Narrative Pipeline in Game Dev Works

As a Narrative Producer, I was responsible for a narrative of a dozen games. Here's how the narrative pipeline in game development works:1 🎮 Start with the Game Concept • Define the genre, platforms, target audience, and core mechanics. • Establish the unique selling points (USPs) and the game loop.2 📖 Develop the Synopsis • Create a brief overview of the story (1-2 pages). • Use a three-act structure to outline the main plot, characters, and story arc.3 💡 Write the Logline • Condense the story into 2-3 sentences. • Highlight the protagonist, goal, and conflict.4 🌍 Dive into Worldbuilding • Design the game’s setting. • Focus on elements that shape the story, characters, and gameplay.5 👤 Character Passports & Speech • Define character backstories, motivations, and traits. • Develop unique speech patterns and sample dialogue.6 🗺️ Build a Story […]

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Teamwork Meets FOMO in Royal Kingdom

💡 Teamwork Meets FOMO in Royal Kingdom 💡 Royal Kingdom by Dream Games has added an interesting nudge to encourage Kingdom Pass purchases. When a teammate buys the pass, everyone on the team gets a small gift 🎁, and you also see who bought it and who the gift is from. 👀This creates a mix of [social proof] and [peer pressure]: 👉 You see others buying the pass and feel the subtle urge to join in. 👉 You know your purchase benefits the team, adding an altruistic spin. 👉 It highlights who bought the pass, making it harder to resist and avoid feeling left out. It’s a clever mix of psychology and monetization—rewarding players and driving engagement at the same time. 🧠💰

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Game Iteration Success

Early bird doesn’t catch the worm, smart one does!Best match3D game was released the latest! How? Best match-3D Game was released late 2023,The last release on the top 10 list. Made by,A mobile puzzle game developer, Peak Games.Known with Toon Blast and Toy Blast.Now, they added another game to the Top Lists:Match Factory! How did they do it?✦ Data Driven Design Decisions,✦ Gameplay first mentality,✦ Experience, art and..✦ Level design..70% of the game comes from already exiting games.They didn't re-invent the wheel, no need to.20% was something the team could do BETTER.Level design, UX, overall flow of the game.They have mastered this over the years.They literally show off here...10% ? Well that was something new.

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Mobile Gaming Today: 38

What special wishes are you hoping Santa will grant for you this Christmas? 🎅 Hmm 🎄 To make profitable games in this market? ¯\_(ツ)_/¯ Soooo, what’s hot here? 🔥 Bon Appetit: » Mobile Game Leaders: November 2024 Data & Trends: That’s us, friends. Lezgo 👇🏻 Mobile Marketing » Capybara GO Global Launch UA Case Study 🇺🇸 US Only Soft-launch: Top Girl’s $80K/Day 🧩 Smart Monetization for Hard Levels in Match-3 😈 11 Sins of Mobile Marketing: Growth Audits 🥷🏿 UGC: Organic Trends for Paid Campaigns 🐷 Coin Master’s Build-Your-Own Offers! 🌊 Ad Flow in Sticker Book by Lion Studios 🎄 Dressed Up your Game for Christmas? 🌀 Twisted Tangle’s Smart Monetization ❓ 4 Important Questions on FTUE 🤖 How to Leverage AI in ASO? Industry Highlights » CookieRun Meets India, Black Desert Exits China ☃️ 2025 Mobile Ad Tech Predictions […]

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FTUE Guide For Casual Games

FTUE Guide For Casual Games Based on the Playliner research, here are key takeaways from studying FTUE of 30 top games:1. Gameplay:• Primary mechanics are introduced right away, ensuring clarity.• Early levels are easy, helping players build confidence.• 33% include bonus levels for added fun and rewards.2. Onboarding:• Tutorials usually span the first four levels, providing gradual instructions.• Core gameplay-focused games teach mechanics directly, while meta-progression games tie them into the story.3. Mechanics:• 1-4 new mechanics are added progressively to avoid overwhelming players.• Boosters appear later (level 7 and 9), showcasing advanced strategies.4. Progression:• Players experience a 99%+ win rate early on, reinforcing positive feedback.• Most games push players through 15-20 levels in the first 30 minutes.• Meta-progression games offer early milestones to highlight meaningful progress.5. Monetization:• Ads are avoided during the first session to keep players immersed.• Free rewards, […]

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Ad Flow in Sticker Book by Lion Studios

🚀 Ad Flow in Sticker Book by Lion Studios 🚀 While playing Sticker Book, I encountered a pretty interesting ad strategy that caught my attention:1️⃣ You’re immersed in the game, placing your stickers and having fun.2️⃣ Suddenly, a “No Ads” offer pops up, giving you the option to remove ads for 30 days.3️⃣ If you close this offer without buying, you then see a screen labeled "Ad Break."4️⃣ Right after, the ad starts, but psychologically it feels different! By closing the offer, it’s almost like you’ve chosen to accept the ad instead. It’s a subtle yet effective way of presenting ad-free options while keeping ads less intrusive.🔍Would love to hear your insights and whether you feel this kind of flow encourages ad removal purchases!

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Path of Exile 2 is profitable and loved by players.

5 simple reasons why Grinding Gear Games with Path of Exile 2 is both profitable and loved by players. They are proof of actual game development:Based on proven game design,Development over years,Community building,Player centered,Data driven,Success...Have you played it yet?Cheers! PS: I love the fact that Diablo 4 producers keep tweeting about the game. Thats just great.

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4 Important Questions on FTUE

I highlighted 4 important questions on First Time User Experience (FTUE), so you can improve it. What is FTUE?Simply, it’s your golden ticket for retention.It’s your chance to get your player’s attention!Why?Because those are the very moments,Players decide whether it's worth coming back.And you want them to come back.How to offer an excellent FTUE?↳ Avoid Distracting or Unnecessary Steps↳ Use Comparisons to Highlight Benefits↳ Simplify Navigation and Onboarding↳ Leverage Data-Driven Adjustments↳ Fix Bugs and Improve Performance↳ Introduce Core Features Early↳ Personalize the Onboarding

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Arcane: Bringing a New Audience to League of Legends: Wild Rift 💎

Arcane: Bringing a New Audience to League of Legends: Wild Rift 💎 59K downloads in a single day—the highest number Riot Games’ legendary mobile MOBA has seen in 2.5 years (since May 2022).This is the power of Arcane, my favorite animated series that introduced League of Legends to me and countless others. Here’s what Wild Rift developers did to take maximum from the show:— Two new characters from Arcane: Heimerdinger and Ambessa 👸🏾— An Arcane Battle Pass featuring two exclusive skins from the series 🎟️ — Special puzzle quest with Arcane characters and landscapes 🧩— Six Arcane-themed skins available in the store 🎨— ASO changes featuring Arcane characters📱What really impressed me, though, was how Riot planned to retain players after the series concluded and the initial hype began to fade:1️⃣ Exclusive skins were released after the final act, encouraging players […]

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Smart Monetization Approach for Hard Levels in Match-3 Games

🔥 Smart Monetization Approach for Hard Levels in Match-3 Games 🔥The game's brilliantly designed "hard level bundle" system demonstrates how thoughtful player psychology integration can drive both revenue and player satisfaction. The strategy revolves around offering premium bundles at precisely timed moments when players face challenging levels, with offers that include unlimited boosters, lives, and extra moves. What makes this system particularly innovative is its integration with a streak mechanic. The system goes even further with sophisticated player segmentation, offering different bundle variations based on player profiles and behaviors. The addition of ad-watched unlimited boosters shows how the system continues to evolve, creating multiple monetization pathways while maintaining player engagement.

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10 Rules every game designer must follow

10 rules every game designer must follow: 𝟭. 🎁 𝗡𝗲𝘃𝗲𝗿 𝘁𝗮𝗸𝗲 𝗮𝘄𝗮𝘆 𝗲𝗮𝗿𝗻𝗲𝗱 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 ↳ Players hate losing something they worked hard for. • It feels unfair if it’s taken without their input. • Let them give it up only by choice (e.g., selling or swapping). 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻: During the FTUE, you can give something cool & powerful to hook them and then take it away. Players are fine with this because they didn’t 𝗲𝗮𝗿𝗻 it. 𝟮. 🎯 𝗔𝗹𝘄𝗮𝘆𝘀 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 ↳ Players should always know what to do next. • The path can be hard, but the goal must be obvious. 𝟯. 🏆 𝗠𝗮𝗸𝗲 𝘃𝗶𝗰𝘁𝗼𝗿𝘆 𝗮𝗻𝗱 𝗱𝗲𝗳𝗲𝗮𝘁 𝗰𝗿𝘆𝘀𝘁𝗮𝗹 𝗰𝗹𝗲𝗮𝗿 ↳ Avoid confusing win/lose conditions. • Players need to understand how they can succeed, and why they failed. • Visual cues like progress bars or danger symbols (e.g., red […]

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