Successful Game Launch: Critical Milestones and Metrics
Taking your game to a hard launch with a publisher isn't just about delivering a finished product. Itโs about proving your gameโs potential with strong milestones and performance metrics.๐ Key Milestones๐น Prototype: Showcase the core gameplay loop, art style, and unique selling points.๐น Retention & Monetization Testing: Early UA tests to measure:Retention Rates: Day 1, Day 3, Day 7Session Length & FrequencyCPIARPDAULTV๐น Soft Launch: Test in limited markets, validate long-tail retention and LTV, and refine your UA strategy. Aim for early profitability.๐น Hard Launch Prep: Align with marketing, finalize stability, optimize monetization, and ensure scalability.๐ Rule #1: Strong milestones reduce risks and build trust with publishers.๐ข Metrics That Matter๐น Retention Rates:Day 1: 35-40%+ (Strong initial engagement)Day 3: 20-25%+ (Maintaining interest)Day 7: 10-15%+ (Long-term viability)Day 30: 5-10%+ (Profitability sweet spot)๐น Monetization Metrics:ARPDAU: Shows daily revenue (aim for $0.30-$0.50, genre-dependent).LTV: High LTV […]