#GameDev

Push Notifications Guide Based on the Playliner research, here’s how to master push notifications:1. Time-Based Notifications • Game reminders after 24 hours of inactivity • Daily bonuses for rewards • Limited-time offer alerts • Event notifications (start, mid-event, and end reminders) • Booster expiration warnings2. Action-Based Notifications • Achievement unlocked: Celebrate player milestones • Friend/enemy activity: Updates on gifts, requests, or teams • Resource collection ready: Alert when resources are available • Progress milestones: Highlight new levels or achievements3. Best times to send notifications: • Morning (7:00–9:00): Game reminders, team updates • Midday (9:00–12:00): Resource updates, rewards • Evening (18:00–20:00): Event pushes, offer reminders4. Tips to keep players engaged: • Be concise: Short, action-focused messages • Incentivize: Highlight rewards and progress • Personalize: Use player names and in-game activity • Time it right: Avoid sending too many or off-peak hours5. […]

Sonic Rumble is dropping globally on February 28th! ➜ SEGA is entering the multiplayer mobile space➜ Sonic the Hedgehog 3 movie is out soon (transmedia strategy!)➜ The IP is now part of the Angryverse from Rovio Entertainment➜ The lore is bigger than everHaving worked on many collaborations before, here’s how I’d launch it on Apple Search Ads (ASA):1️⃣ Leverage the AngryverseA Sonic x Angry Birds collab is the perfect way to drive installs. Promote exclusive skins, themed events, and cross-promos with tailored Custom Product Pages (CPPs).2️⃣ Dominate searchesRun campaigns on high-intent keywords like [sonic], [party game], and [multiplayer] to capture fans and prevent competitors from hijacking the IP.3️⃣ Start early, go bigKick off ASA campaigns a few days before launch to build momentum and capitalise on the hype.4️⃣ Strategic placementsUse Today Tab and Search Tab ads to maximise awareness.

What do gamers expect from Rewarded Ads (as they are increasingly popular in the gaming and apps world)? There is not so much research about it, so results from this one (a very recent one done by GWI in Q3 2024) are exciting: ▪️ In-game currency (e.g., coins, gems, etc.) ▪️ Extra lives or health to continue playing ▪️ Exclusive items or equipment (e.g., skins, avatars, etc.) ▪️ Power-ups or boosts ▪️ Level skips or hints ▪️ Double rewards ▪️ Time reductions (e.g., for building or crafting) ▪️ Exclusive content (e.g., special missions, levels, etc.) ▪️ The chance to spin a prize wheel Any surprises?

People overcomplicate game analytics, and A/B testing. Listen, if you’re developing a game: Avoid:❗ Re-inventing your own metrics,❗ Waste time on unnecessary tools,❗ Listen to your gut feelings,❗ Early monetization strategy.Instead:✅ Use an easy integrated tool,✅ Rely on analytical reports,✅ Run effective A/B testing,✅ Scan actionable insights,✅ Listen to what your players have to say.--> By following their footsteps. 👣Take a look at what devtodev has to offer.Build from there.Success is...inevitable.Use analytics in your favor, not against.