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Intrinsic Studio Culture: The Key to Successful Games

In the games industry, studio culture often risks on becoming a byproduct of fast-paced development cycles, shifting priorities, and external pressures โ€” leading to extrinsic motivations playing big part in building games. Similarly, given the current economic conditions, especially job marketโ€™s situation, there will be extrinsic factors in the play more and more within the industry โ€” as sometimes people just need a job to make a proper living, whilst any type of opportunities just come more rare. While there isnโ€™t nothing wrong with these sides, given the circumstances and that there can be successful businesses focusing fully on the extrinsic side of things on top of the covered circumstances; overall I think that companies can do better on this front to build more sustainable future for the games industry. So, this is where we get to the discussion point […]

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Low CPI Cheat Code: Any IPs, Any Ads

IP infringement taken to a new level โš ๏ธ Why bother with licensing if you just gender swap all of the top anime IP characters into oversexualized women? The mobile game Enigma of Sรฉpia released last month did just that and already made $3M, still doing $80K a day ๐Ÿ˜… I have seen a lot of blatant Pokรฉmon and Anime rip-offs lately, probably because of the renewed success of Pokรฉmon IP that TCG Pocket brought, but this one really is on top of it all. Even though the art is low cost they took great effort into putting all of this IP into "this state," and there is a lot of it. I found even Blizzard Entertainment's Genji from Overwatch there, who I couldn't even show here on LinkedIn for obvious reasons. ๐Ÿ˜… How long can this thing exist on the […]

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New Games on the Rise!

NEW GAMES ON THE RISE Returning this week with our helpful list of โ€œGames on the riseโ€.Here I bring you titles debuting at the top of the charts. ๐Ÿ‘‡ These are this week's highlights. ๐Ÿ‘‡โžก๏ธ 4x strategy games are still hot! ๐Ÿ”ฅ The giant gaming company Century Games, whose portfolio includes the big 4X strategy hit โ€œWhiteout Survivalโ€, launched another 4x strategy in February, โ€œKingshotโ€. Set in the medieval period, โ€œKingshotโ€ has a similar gameplay to โ€œWSโ€, but with a few differences, such as highly polished character animations and a hero roster. The game has been performing well, with growth in both the number of downloads and IAP revenue. On March 8, it appeared in the ๐Ÿ” 500 for mobile game revenue for the first time. ๐Ÿ…On March 9, it appeared in the ๐Ÿ” 1,000 downloads in mobile games for […]

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The Secret Behind Royal Matchโ€™s $4M a Day

Warning โ˜ข๏ธ Heavy Game Design post ahead ๐Ÿ˜ Royal Match's ๐Ÿ‘‘ event metagame system has become not only the golden standard for level based games, but its a must have driver for monetization ๐Ÿ’ธ. All the top casual games use it such as Monopoly GO, Match Factory, All in Hole, HexaSort, etc. Why it is so exceptional? The beauty of this system is that it is not dependent on core gameplay. Usually, it needs just a level-based setup, but even Monopoly GO, which isn't level-based, uses it in an iterated form ๐Ÿ› ๏ธ. The main purpose of the system is to put incentives and time pressure towards playing the main core gameplay. This increases engagement time as surely you won't go away now if there are just 10 minutes โณ left in the event. It also reinforces playing the core and […]

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Games are about emotions.

Games arenโ€™t just about mechanics. Theyโ€™re about emotions.Hereโ€™s how to design games that evoke emotions:๐ŸŽฎ ๐—š๐—”๐— ๐—˜๐—ฃ๐—Ÿ๐—”๐—ฌ โ€ข Systems: Mechanics, core loop, difficultyโ€ข Emotions: Fun, curiosity, and mastery๐Ÿ“ˆ ๐—ฃ๐—ฅ๐—ข๐—š๐—ฅ๐—˜๐—ฆ๐—ฆ๐—œ๐—ข๐—กโ€ข Systems: Unlocks, skill trees, rewardsโ€ข Emotions: Anticipation, joy, and the drive to push forward๐ŸŽจ ๐—”๐—ฅ๐—ง & ๐——๐—˜๐—ฆ๐—œ๐—š๐—กโ€ข Systems: Cohesive style, animations, charactersโ€ข Emotions: Immersion, exploration, and game feel๐Ÿ–ฅ ๐—จ๐—œ & ๐—จ๐—ซโ€ข Systems: Screens, user flow, iconsโ€ข Emotions: Intuitive understanding and smooth navigation๐Ÿ“š ๐—ง๐—จ๐—ง๐—ข๐—ฅ๐—œ๐—”๐—Ÿ๐—ฆโ€ข Systems: Soft & hard tutorials, visual hintsโ€ข Emotions: Competence and those satisfying โ€œahaโ€ moments๐Ÿ’ฐ ๐— ๐—ข๐—ก๐—˜๐—ง๐—œ๐—ญ๐—”๐—ง๐—œ๐—ข๐—กโ€ข Systems: Offers, ads, in-game currencyโ€ข Emotions: Balancing "pain" with fairness and value ๐—Ÿ๐—œ๐—ฉ๐—˜ ๐—ข๐—ฃ๐—ฆโ€ข Systems: Events, leaderboards, challengesโ€ข Emotions: FOMO, excitement, and social engagementDonโ€™t just build game systems. Build experiences players will feel.

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Use of Tension in Game Design

After playing recently hours, and hours more, extraction shooters and several mobile games for entertainment โ€” as well as for research purposes, as the case may be โ€” Iโ€™ve grown being interested, and even hooked a bit, to the tension elements of these games. In addition to engaging with games with tension playing a big part in them, Iโ€™ve also become interested of how tension can be used effectively in game design, economy design, monetization design as well as on live ops and product marketing. This is what weโ€™ll be covering in this article. Tension in Game Design Tension is a critical component of game design, shaping player engagement, emotional investment, and overall immersion. It plays a role across various genres, from fast-paced mobile battles to slow-growing, high-stakes encounters in PC and console games. In this post, Iโ€™ll break down […]

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Whoโ€™s actually playing your game?

Whoโ€™s actually playing your game? Understanding your players is key to designing experiences theyโ€™ll love. One of the best ways to do that: Use ๐˜ฝ๐™–๐™ง๐™ฉ๐™ก๐™š'๐™จ ๐™‹๐™ก๐™–๐™ฎ๐™š๐™ง ๐™๐™ฎ๐™ฅ๐™š๐™จ to identify what motivates them. Hereโ€™s a quick breakdown: ๐Ÿ’€ ๐—ž๐—ถ๐—น๐—น๐—ฒ๐—ฟ๐˜€ โ€ข What drives them: Dominance โ€ข How they play: Raid others, trash talk, dominate in PvP โ€ข How to design for them: Competitive modes, ranked ladders, PvP arenas (while keeping toxicity in check) ๐Ÿ† ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜€ โ€ข What drives them: Rewards and mastery โ€ข How they play: Grind levels, complete quests, collect rare items โ€ข How to design for them: Clear progression systems, leaderboards, milestone rewards ๐Ÿ’ฌ ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฟ๐˜€ โ€ข What drives them: Connection and collaboration โ€ข How they play: Chat, form guilds, join co-op missions โ€ข How to design for them: Robust social features, friend lists, community events ๐Ÿงญ ๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฒ๐—ฟ๐˜€ โ€ข What drives […]

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Mobile Gaming Today: Beyond China & AI Wars

Moin Fam, Seen the hot news? Smt big, PRETTY BIG ๐Ÿ‘‡๐Ÿป ๐Ÿ‡จ๐Ÿ‡ณ Chinaโ€™s AI Revolution: Manus, the Game-Changer While weโ€™re all busy watching American AI Stars ChatGPT & Muskโ€™s Grok, China just dropped Manus, โ€˜Game-changer Super-smart AIโ€™. Chinese call it โ€œFirst General AI agent.โ€ ยป Better? โ€œOpenAI-killerโ€ ๐Ÿ˜… ๐Ÿ‘Œ๐Ÿป Top Gaming Content ยป Collectible Albums: Motivation for Players Casual games thrive on simplicity, but long-term engagement needs fresh incentives. Collectible albums deliver just that, turning virtual card collecting into a compelling progression system that boosts Retention & Monetization without disrupting gameplay. Hits like Monopoly Go & Royal Match prove their power, and as Devs refine the concept, new variations will emerge. The secret? Refreshing albums with Quality Content & Meaningful Goals. Panini sticker books & Pokรฉmon cards have been around for quite a while. ๐ŸคŸ๐Ÿป Game of the Week ยป […]

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Magic Sort by Grand Games continues to scale to $120K per day

Magic Sort by Grand Games continues to scale to $120K per day ๐Ÿค‘ doubling its daily revenue from the last time we looked at it in January episode. It is currently the #1 sort genre game by IAP revenue, even taking over Hexa Sort by Lion Studios (Hexa still makes a lot of ad revenue on top of this, of course ๐Ÿ˜…) I would have guessed that there would be some major feature added in the meantime in Magic Sort, but it seems the team is just rigorously updating the game with more and more levels, which just shows how level design and content frequency is the backbone of this genre ๐Ÿ› ๏ธ. But I am still guessing that we will see elements from Royal Match, such as the event metagame and collectible album, being added in the next few months. […]

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Apple Live Activities being used in a Mobile Game

Are you ready to get your mind blown? ๐Ÿคฏ For the first time, Iโ€™ve seen Appleโ€™s Live Activities being used in a mobile gameโ€”not just for engagement but for monetization! ๐Ÿ’ฐ ๐Ÿ“ฒ Live Activities allow real-time updates directly on the Lock Screen and Dynamic Island, keeping players connected to whatโ€™s happening in the game without needing a push notification. ๐Ÿš€ But hereโ€™s where it gets really interesting: Merge Adventure is using it for a limited-time offer reminder! Instead of a simple in-game timer, players see their offer countdown right on the Lock Screen, making it much harder to forget. For mobile games, this could be a game-changer for displaying: โณ Time-sensitive offers (like limited-time sales or flash deals) ๐ŸŽฏ Event progress (track ongoing in-game challenges) โšก Energy refills or cooldowns (reminding players when they can jump back in) ๐Ÿ† Competitive […]

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Daily Bonus Guide

Daily Bonus Guide ๐—›๐—ผ๐˜„ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€: โ€ข Players log in daily to claim rewards. โ€ข The more consecutive days they log in, the better the rewards. โ€ข Progress is tracked in a clear, calendar-style window. ๐—ช๐—ต๐˜† ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€: โ€ข Daily habits = long-term retention. โ€ข Rewards trigger FOMO and motivation. โ€ข Easy to combine with push notifications. โ€ข Monetizable through Rewarded Ads. ๐—ž๐—ฒ๐˜† ๐—ฒ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ ๐˜๐—ผ ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ฒ: ๐Ÿ”น ๐—›๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ โ€ข Keep it simple: "Daily Reward," "Daily Bonus," or "Daily Login." โ€ข Optional: add a short note about why it's worth logging in. ๐ŸŽ ๐——๐—ฎ๐—ถ๐—น๐˜† ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—ฅ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ โ€ข Rewards get better with each consecutive login. โ€ข Miss a day? Progress resets to day 1. โ€ข Streaks keep players motivated. โฐ ๐—ง๐—ถ๐—บ๐—ฒ๐—ฟ โ€ข Shows exactly when the next reward is available. โ€ข Adds transparency and urgency. ๐Ÿ“Š ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€ ๐—•๐—ฎ๐—ฟ โ€ข Visualizes long-term milestones. […]

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