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King’s New Game: Candy Crush Solitaire

Candy Crush meets Solitaire! ๐ŸŽ‰ King just dropped Candy Crush Solitaireโ€”their first new game in five years! Itโ€™s a fresh spin on the classic TriPeaks Solitaire, packed with Candy Crush magicโ€”power-ups, boosters, and even a hold slot for extra strategy. ๐ŸŒŸ Whatโ€™s new?โœ… Familiar Candy Crush elements like Color Bombs, lollipop hammers & jelly bears ๐Ÿฌโœ… Strategic gameplay with a hold slot for extra moves ๐ŸŽฏโœ… A rewarding Sweet Journey where players collect postcards from places like Paris & Japan โœˆ๏ธ ๐Ÿƒ Why solitaire?Casual card games are booming! Candy Crush Solitaire keeps it relaxing yet strategic, blending satisfying progression with endless replayability. ๐Ÿ’ก Built for the long runKing is rolling out regular updates, seasonal events, and new levelsโ€”so thereโ€™s always something fresh to dive into! Here's what we hear from Oriol Canudas, General Manager, New Games at King: ๐Ÿš€ Exciting […]

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Top Mobile Game Publishers Worldwide

Game devs! You build, you grind, you launch, yetsuccess is nowhere to be found. Familiar? User Acquisition costs too much,Game just can not scale in downloads,Keeping a profitable player retention is a struggle.Game Developers work HARD!Sometimes, they work day and night,Until even a cup of coffee canโ€™t keep them going.So whatโ€™s the matter?Hard work is often mistaken for working too long.And at some point, It becomes inefficient,ineffective and even misleadingโ€ฆThey lose sight of working smart;Failing to focus their precious time,on the right areas of development.Remember working hard comes in many forms.And success is not only just about the effort.Itโ€™s about when and where you put itโ€ฆCheers to all hard working studios out there!

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7-Step Mobile Game Prototyping Framework

7-Step Mobile Game Prototyping Framework ๐Ÿญ. ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜‡๐—ฒ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐ŸŽฏโ€ข Research genres successful for newcomers. โ€ข Focus on those with steady year-over-year growth. โ€ข Target markets where a few big players donโ€™t dominate. ๐Ÿฎ. ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—ฎ๐—ป ๐—ถ๐—ฑ๐—ฒ๐—ฎ ๐Ÿ’ก โ€ข Define your core gameplay mechanics. โ€ข Establish a Unique Selling Proposition (USP). โ€ข Learn from top-performing games and adapt their best practices. ๐Ÿฏ. ๐—š๐—ฎ๐˜๐—ต๐—ฒ๐—ฟ ๐—ฎ ๐˜๐—ฒ๐—ฎ๐—บ ๐Ÿค โ€ข Start small: 3โ€“5 skilled individuals (or outsource). โ€ข Prioritize multidisciplinary skills (design, programming, marketing). โ€ข Ensure the teamโ€™s passion aligns with your gameโ€™s vision. ๐Ÿฐ. ๐—ฆ๐—ฒ๐˜ ๐—ž๐—ฃ๐—œ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ผ๐—ฎ๐—ฑ๐—บ๐—ฎ๐—ฝ ๐Ÿ›ฃ๏ธ โ€ข Plan a short development cycle (2โ€“3 months for a prototype). โ€ข Define measurable KPIs like CPI, retention, and tutorial completion. โ€ข Use milestones to track progress and adjust as needed. ๐Ÿฑ. ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ ๐—ฎ ๐—ฝ๐—ฟ๐—ผ๐˜๐—ผ๐˜๐˜†๐—ฝ๐—ฒ ๐ŸŽฎ โ€ข Focus on the core gameplay loop, […]

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New Games on the Rise

NEW GAMES ON THE RISE# 5, WEEK, JANUARY, 2025 Hello, mobile gaming lovers! ๐Ÿ’“๐Ÿ“ฒI am returning this week with our useful list of โ€œGames on the riseโ€.Here I bring you titles debuting at the top of the charts. ๐Ÿ“ˆ๐Ÿ‘‡ These are this week's highlights. ๐Ÿ‘‡โžก๏ธ The big publisher Rollic keeps leading the Hybridcasual race. ๐Ÿƒ๐Ÿƒโ€โ™€๏ธ๐Ÿ’จ Developed by Gybe Games, the puzzle โ€œColor Block Jamโ€ has been performing very well. Another highlight from the Turkish giant ๐Ÿ‡น๐Ÿ‡ท is โ€œTimeline Upโ€. Developed by Mojo Games, โ€œTimeline Upโ€ is one of the Runners released by Hypercasual publishers with the highest IAP revenue in History. ๐Ÿ˜ฒ On February 2, it appeared in the ๐Ÿ” 200 for mobile game revenue for the first time. ๐Ÿ… A formidable feat! ๐Ÿ‘ As I've said in other posts, the market will explode when publishers consolidate good practices for […]

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Some insightful takeaways from the CTA survey

Some nonobvious / insightful ๐Ÿ’ก takeaways from the CTA survey: โ€ข 18% of gamers (28.6m) are hardcore; most economically active.ย 73% male, avg. 29 y/o.ย Play 42h / week, spend most time on premium games.ย 91% play on PC / consoles.ย 51% engaged in creating content. Preference for multiplayer games, shooters, open-world games.โ€ข 46% of gamers (72.1m) are "core" gamers. Not as active as hardcore, play fewer games & genres, but still quite often.โ€ข 36% (55 million people) are casual gamers (least engaged)โ€ข Gaming lifecycle chart (below) is interesting food for thought, and resonates with my own experience.โ€ข Every generation self-identifies more strongly as 'gamers' than the one before.From Consumer Technology Association Survey.For anyone with access to full survey, I'd be curious to know the ๐˜ฆ๐˜น๐˜ข๐˜ค๐˜ต criteria for placing a respondent into one of the three groups (hardcore, core, casual).

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Royal Kingdom vs Royal Match

Royal Kingdom vs Royal Match ๐Ÿญ. ๐—™๐—ฎ๐—ธ๐—ฒ ๐—ฃ๐˜ƒ๐—ฃ ๐—ฏ๐—ฎ๐˜๐˜๐—น๐—ฒ๐˜€ โš”๏ธ โ€ข Every 10th level, players attack opponent castles using Match-3. โ€ข Shields protect, potions repair. ๐Ÿฎ. ๐—” ๐—ป๐—ฒ๐˜„ ๐—ฟ๐—ฒ๐˜€๐—ผ๐˜‚๐—ฟ๐—ฐ๐—ฒ ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ โญ โ€ข Potions replace stars as rewards. โ€ข Variable potion amounts instead of a fixed one-star reward. ๐Ÿฏ. ๐—˜๐˜ƒ๐—ผ๐—น๐˜ƒ๐—ฒ๐—ฑ ๐—ฑ๐—ฒ๐—ฐ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ฒ๐˜๐—ฎ ๐Ÿฐ โ€ข Multiple separate locations instead of a single expanding one. โ€ข Clearer visual progression to show total work scope. โ€ข Team ranking system with weekly goals and rewards. โ€ข Player rank system that unlocks new areas. ๐Ÿฐ. ๐—ก๐—ฒ๐˜„ ๐—ฏ๐—ผ๐—ผ๐˜€๐˜๐—ฒ๐—ฟ๐˜€ ๐Ÿ’ฅ โ€ข Wizard Hat: Changes random color elements. โ€ข Bomber Plane: Drops 3 bombs that auto-activate. ๐Ÿฑ. ๐—ฃ๐—ฟ๐—ฒ๐—บ๐—ถ๐˜‚๐—บ ๐—ฐ๐˜‚๐—ฟ๐—ฟ๐—ฒ๐—ป๐—ฐ๐˜† ๐˜€๐—ต๐—ถ๐—ณ๐˜ ๐Ÿ’Ž โ€ข Earned through meta-tasks instead of level completion. โ€ข Players can request potions from teammates once per day. โ€ข More emphasis on team cooperation. ๐Ÿฒ. ๐—จ๐—ฝ๐—ด๐—ฟ๐—ฎ๐—ฑ๐—ฒ๐—ฑ ๐˜๐—ฒ๐—ฎ๐—บ ๐—ณ๐—ฒ๐—ฎ๐˜๐˜‚๐—ฟ๐—ฒs […]

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Why Some Puzzle Games are More Addicting?

The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Despite this immense market, more than half of the revenue comes from a single subgenre: Match-3. Established giants dominate not only Match-3 but also other popular subgenres like Merge and Blast, making it incredibly difficult for new entrants to gain traction. In such a highly competitive space, innovation is the key to creating new opportunities, and we've seen that with the rise of Physical Match and Tile Match games. Titles like Match Factory, Triple Match 3D, and Tile Busters have successfully carved out space by introducing fresh mechanics to the puzzle category. โ€œPairโ€ games mainly consisting of Physical Match and Tile Match titles didnโ€™t take long to become the third largest puzzle subgenre. As the puzzle market evolves, a new wave of […]

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20 Costly Production Mistakes and How to Avoid Them

20 Costly Production Mistakes and How to Avoid Them 1. Skipping Pre ProductionValidate gameplay, market fit, and timelines first.2. Ignoring Player Feedback EarlyStart playtesting early and often.3. Overcomplicating the Core LoopFocus on a simple, addictive loop first.4. Underestimating Live Ops ComplexityPlan your live ops roadmap before launch.5. Unrealistic Milestone TimelinesSet realistic milestones with buffer time for iterations.6. Poor Communication Between TeamsUse daily standups and shared dashboards to stay in sync.7. Ignoring Post Launch MetricsMonitor retention, DAU, ARPU, and LTV to guide updates.8. Over Monetizing Too SoonBuild engagement first, then monetize thoughtfully.9. Overworking the TeamFoster a positive work culture and promote balance.10. Skipping Market ResearchStudy your genre, competitors, and player expectations.11. Neglecting ScalabilityBuild scalable systems early and test them thoroughly.12. Lack of Clear DocumentationMaintain up-to-date documentation accessible to all teams.13. Failing to Localize ProperlyLocalize content, events, & monetization for each market.14. […]

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9 truths about game product management.

Every successful game studio knows these 9 truths about game product management. Do you? Most developers learn these the hard way:Success isnโ€™t just about great ideas;Itโ€™s about data driven executionand adapting to the market.Here is the reality: Playing other games all day can be exhausting,Adding features is almost a rocket science,Creativity without data means nothing,Launch day is actually the beginning,Success is a marathon, not a sprint,Flawless game balance is a myth,Communication is everything,Making games is not easy,Players are always right.Which one is the most underrated?Cheers! #gamedevelopment #productmanager #videogames

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Mobile Gaming Today: 44

Hola Fam โ˜ƒ๏ธ We were celebrating the new year and almost February hereee! TIME FLIES! ๐Ÿฆ‹ Have you seen our GOAT series? Check it out ๐Ÿ•บ๐Ÿป Mobile Marketing ยป Block Blast: Largest IAA Revenue Game? ๐Ÿ“ฑ Behind Archero 2 ๐Ÿ’ฐ Mobile Ad Monetization #7 ๐Ÿค– AI-Powered Performance Marketing ๐ŸŽฏTop Casual Games LiveOps Strategy ๐Ÿงฉ Most Downloaded Puzzle Games ๐ŸŽฎ Archero 2: Onboarding Done Right! ๐Ÿ“‰ 90% of Games Fail at Monetization ๐Ÿ’ต Block Blast by Hungry Studio: $1M/Day ๐Ÿ“ˆ Shorter Payback Period: Sustained profit growth ๐Ÿ“Š Seasonality Adjustments in Google Ads to Spend More! Subscribed Industry Highlights ยป Moon Active laid off staff despite $2B revenue in 2024 ๐ŸŽฎ Gaming vs. Tech: Where Are Investors Heading? ๐ŸŽจ 10 Game Design Rules You Must Know ๐Ÿฐ Level Mechanics of Royal Kingdom ๐Ÿค– Analyze 1000 Games in 5 min with AI ๐Ÿ“ˆ […]

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10 Game Design Rules You Must Know

10 Game Design Rules You Must Know:: 1. ๐Ÿ” Reward curiosity โ†ณ If players wander off the main path, make it worth their time. โ€ข Hidden treasures, story snippets, or rare items keep exploration exciting and rewarding.2. ๐Ÿ† Make victory and defeat crystal clear โ†ณ Avoid confusing win/lose conditions. โ€ข Players need to understand how they can succeed, and why they failed. โ€ข Visual cues like progress bars or danger symbols (e.g., red or sharp objects) help a lot.3. ๐Ÿ”„ Be consistent โ†ณ Patterns build trust. โ€ข If the โ€œexitโ€ button is always top-right, keep it there. โ€ข Never break the rules youโ€™ve taught players.4. ๐ŸŒŸ Guide, donโ€™t lecture โ†ณ Nobody likes a dull tutorial. โ€ข Help players learn through subtle hints, not drawn-out lessons. โ€ข Let them discover solutions on their own.5. โš–๏ธ Keep it fair โ†ณ Unfair moments […]

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