Match Villains by Good Job Games scaled to $60K a Day!

Match Villains by Good Job Games already scaled to $60K per day 🤑. Last week they raised $23M from Menlo Ventures & Akin (Arcadia Gaming Partners) so there is definitely potential and money for UA 😎 How is the game looking? Even though the game was soft launched in last year's April and started scaling at the start of this year, this is a veteran team founded in 2017. Despite starting as Hyper casual developer, it already scaled and sold Zen Match to Moon Active (for something between $100-150 Mil. 💰). Zen Match has done $130 Mil. in IAP lifetime revenue. This is where the basis for IAP puzzler expertise was gained from and in Match Villains this 100+ team just perfected it.The game is going directly after match3 heavyweights such as Dream Games's Royal Match 👑. The production quality […]

Jakub Remiar March 18

Highlights

Mobile Gaming Today: Gaming Investments Week

Hey Folks, GDC Week 🤟🏻 Hope you’re enjoying the show there. Me? Fully focused on growing Gamigion.com, so much going on here! 😄 Not sure about the next event, but I miss my Event MAFIA! 🔫 👌🏻 Top Gaming Content » Let Players Play Their Way: Personalization 🤟🏻 Gaming personalization isn’t just about algorithms tweaking things behind the scenes, it’s about giving players control. From Candy Crush’s speed toggle to Monopoly Go’s event rewards, the best games let players shape their own experience. More choice = more engagement, better retention, and a game that feels personal. The future? Less invisible segmentation, more meaningful player decisions. Full article here 🤟🏻 🤟🏻 Game of the Week » Lucky Defense Analysis: 111%’s Risky Bet That Won Big They took the classic tower defense genre, rolled the dice, and ended up creating one of […]

Ömer Yakabagi March 18

Journal

Want to review a new game like a pro?

Want to review a new game like a pro? 𝟭. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗳𝗶𝗿𝘀𝘁. Before diving in, understand the landscape. • Read user reviews in app stores • Play 3-5 competitor games • Take screenshots of key moments • Analyze gameplay tempo, monetization strategies, and engagement hooks 𝟮. 𝗣𝗹𝗮𝘆 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 𝘁𝘄𝗶𝗰𝗲. 1️⃣ 𝗙𝗶𝗿𝘀𝘁 𝗽𝗹𝗮𝘆𝘁𝗵𝗿𝗼𝘂𝗴𝗵: • Does it engage from the start? • Is the user flow intuitive? • Do mechanics fit together? • Are objectives and progression clear? • Is monetization appealing or intrusive? 2️⃣ 𝗦𝗲𝗰𝗼𝗻𝗱 𝗽𝗹𝗮𝘆𝘁𝗵𝗿𝗼𝘂𝗴𝗵: • Is the tutorial effective? • Do mechanics evolve or get repetitive? • Are boosters balanced? • Does level design introduce challenges? • Are UI, art, and social mechanics well-integrated? • Are ads and offers well-placed? • Any bugs or glitches? 𝟯. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗸𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀. Once you’ve played, dig into the data. • […]

Anton Slashcev March 18

Journal

Color Sort and Blocks: 12 New Games

I have selected 12 new mobile games your competitors are working on: Color Sort and Blocks. Lots of blocks, in different colors, inside other blocks.My AppMagic puzzle radar working magically! 🎩 Check out the link to set up yours because:your competitors watch you! you WATCH back! 🔭 Here is how I do it:I track major game publishers,Then I trace back so that I can see,Where these games first entering the store,Then I filter through Linkedin to see these teams,I select teams that worth checking with good games,And this is how you track next big thing in advance. Enjoy Bite Size 6! I tagged them Worth Knowing or Checking!

Gökhan Üzmez March 18

Journal

600K Downloads a Day: I am Cat & I am Security

The mobile games "I am Cat" and "I am Security" are each doing 600K downloads a day 🙀 topping the download charts. The plot twist is that both are originally VR games 🕶️! Lets look deeper into this crazy story 🕵 You can find both games on Steam for premium price developed by New Folder Games. Actually I am Security was released on Meta's Quest store in June, 2024. Fast forward to today, both games are now published by Estoty Vilnius Feb 15th and Feb 23rd on mobile stores, and adapted for mobile gameplay, which is the key to this success. You have the full joystick control scheme with abilities and other adjustments, so it is pretty seamless. There are even ability buttons for watching ads 😅 Both games are "life simulators". I am Security is iteration on Paper's please, […]

Jakub Remiar March 18

Journal

Adjust’s new Gaming Report is out, good one!

Adjust’s new gaming report is out. As usual it’s a good one, I decided to go through and give you all my highlights: 1. Mobile is still King, Retention is the battle we all need to fight.• Mobile accounts for 49% of total gaming revenue, compared to both console (28%) and PC (23%).• 1.9 billion players are expected by 2027, showing continued growth.• Retention remains a challenge, with sessions down 0.6% YoY, despite a 4% increase in installs.2. AI Is Reshaping the Mobile Gaming Playbook• AI-driven procedural content generation is revolutionizing game development, making experiences more dynamic and personalized.• AI-powered player retention strategies predict churn and deliver customized incentives to keep users engaged.• AI-driven real-time pricing & ad optimization are improving monetization while enhancing the player experience.3. Cross-Platform Play Is a Must, Not a Luxury• Cross-play drives higher retention, increased […]

John Wright March 17

Journal

VR to Mobile: I Am Security

I Am Security: From VR to Mobile 📱 Ranked №1 among the Top Trending Free Games last month, I Am Security by New Folder Games has already surpassed 11M downloads since its February release—and it's still climbing, with over 450k daily installs 💣Originally launched as a VR experience on Meta Quest, the game has now made its way to mobile, which is not a very typical case for this type of games!In I Am Security, players take on the role of a bouncer, scanning guests for prohibited items and ensuring they adhere to the club's dress code before allowing entry 🔍The game’s viral success can largely be credited to YouTube and TikTok, where creators have showcased the many ways to "abuse" their power as a bouncer—yes, there are quite a few questionable interactions you can have while checking guests 😈Curious […]

Andrei Zubov March 17

Analysis

The Importance of Personalization in Gaming

Segmentation has long been a cornerstone of success in the gaming industry, particularly for top-grossing titles across various genres. The ability to analyze player data, categorize users based on specific behaviors, and tailor their experiences accordingly is a well-established best practice. With AI and machine learning continuing to evolve, this practice has become even more sophisticated, offering dynamic personalization at an unprecedented scale. However, personalization does not have to be solely reliant on automated algorithms. There is another, often overlooked, yet equally powerful approach: empowering players with choices. Allowing players to actively shape their experiences through in-game options provides a layer of customization that is perceived as more engaging and rewarding. While still requiring extensive data analysis to design these options effectively, the act of letting players choose creates a deeper sense of agency and investment in the game. Why […]

Ahmetcan Demirel March 16

Journal

Fastest-growing Mobile Games of 2025

The fastest-growing mobile games of 2025 🤑 (some of these numbers are wild)Here’s who’s leading the way: 🧩 𝗣𝘂𝘇𝘇𝗹𝗲 • Color Block Jam (https://lnkd.in/egz5pZd7) – +4,429% 🟢 • Screwdom 3D (https://lnkd.in/eP7fZQDj) – +48,619% 🟢 • Knot Busters 3D (https://lnkd.in/ei45NeN9) – +3,448% 🟢 ⚔️ 𝗥𝗣𝗚 • Realms of Pixel (https://lnkd.in/efkCU6Gb) – +14,149% 🟢 • 仙遇 (https://lnkd.in/e58MX8Yd) – +436% 🟢• Solo Leveling: Arise (https://lnkd.in/ePaxu7uv) – +15% 🎰 𝗖𝗮𝘀𝗶𝗻𝗼 • Lobstermania Slots Casino (https://lnkd.in/e9td_ZWd) – +3,434% 🟢 • 𝗧𝗼𝗻𝗸 𝟭𝟮: 𝗧𝘂𝗻𝗸 𝗥𝘂𝗺𝗺𝘆 𝗭𝗶𝗻𝗴𝗣𝗹𝗮𝘆 (https://lnkd.in/eHJFtfbH) – +370% • Bingo Voyage (https://lnkd.in/eutzHAut) – +295% 🔫 𝗦𝗵𝗼𝗼𝘁𝗲𝗿 • Blood Strike: Vây Hãm (https://lnkd.in/eF35PQmB) – +864% 🟢• Hunting Battle (https://lnkd.in/eQEf5g2C) – +284% • Delta Force (https://lnkd.in/eTDmXJgS) – +97% 👗 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻 • Magical Ink (https://lnkd.in/ertZfV6Z) – +613% 🟢• Dinosaur Universe (https://lnkd.in/eG2rw6Hk) – +217% 🎮 𝗔𝗿𝗰𝗮𝗱𝗲 • The Legend of Fireball (https://lnkd.in/e_w4UNFq) – +417% 🟢• Slice Master (https://lnkd.in/eZXjGArY) – […]

Anton Slashcev March 16

Journal

Intrinsic Studio Culture: The Key to Successful Games

In the games industry, studio culture often risks on becoming a byproduct of fast-paced development cycles, shifting priorities, and external pressures — leading to extrinsic motivations playing big part in building games. Similarly, given the current economic conditions, especially job market’s situation, there will be extrinsic factors in the play more and more within the industry — as sometimes people just need a job to make a proper living, whilst any type of opportunities just come more rare. While there isn’t nothing wrong with these sides, given the circumstances and that there can be successful businesses focusing fully on the extrinsic side of things on top of the covered circumstances; overall I think that companies can do better on this front to build more sustainable future for the games industry. So, this is where we get to the discussion point […]

Antti Kananen March 16

Highlights

Low CPI Cheat Code: Any IPs, Any Ads

IP infringement taken to a new level ⚠️ Why bother with licensing if you just gender swap all of the top anime IP characters into oversexualized women? The mobile game Enigma of Sépia released last month did just that and already made $3M, still doing $80K a day 😅 I have seen a lot of blatant Pokémon and Anime rip-offs lately, probably because of the renewed success of Pokémon IP that TCG Pocket brought, but this one really is on top of it all. Even though the art is low cost they took great effort into putting all of this IP into "this state," and there is a lot of it. I found even Blizzard Entertainment's Genji from Overwatch there, who I couldn't even show here on LinkedIn for obvious reasons. 😅 How long can this thing exist on the […]

Jakub Remiar March 14

Journal

New Games on the Rise!

NEW GAMES ON THE RISE Returning this week with our helpful list of “Games on the rise”.Here I bring you titles debuting at the top of the charts. 👇 These are this week's highlights. 👇➡️ 4x strategy games are still hot! 🔥 The giant gaming company Century Games, whose portfolio includes the big 4X strategy hit “Whiteout Survival”, launched another 4x strategy in February, “Kingshot”. Set in the medieval period, “Kingshot” has a similar gameplay to “WS”, but with a few differences, such as highly polished character animations and a hero roster. The game has been performing well, with growth in both the number of downloads and IAP revenue. On March 8, it appeared in the 🔝 500 for mobile game revenue for the first time. 🏅On March 9, it appeared in the 🔝 1,000 downloads in mobile games for […]

Carlos Pereira March 14

#GameDev

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