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Core vs. Meta in Mobile Games

Core vs. Meta in Mobile Games Based on the Playliner research here’s a breakdown of time distribution in different games:1. Candy Crush Saga • Core - 88.9%• Meta - 11.1%2. Zynga Poker • Core - 88.0%• Meta - 12.0%3. WSOP • Core - 86.0%• Meta - 14.0%4. Best Fiends • Core - 85.1%• Meta - 14.9%5. Bingo Blitz • Core - 83.9%• Meta - 16.1%6. Texas Poker: Pokerist • Core - 82.5%• Meta - 17.5%7. Toon Blast • Core - 81.9%• Meta - 18.1%8. Fishdom Solitaire • Core - 81.5%• Meta - 18.5%9. DoubleDown • Core - 79.5%• Meta - 20.5%10. June's Journey • Core - 78.1%• Meta - 21.9%11. House of Fun • Core - 77.6%• Meta - 22.4%12. Caesars Casino • Core - 74.7%• Meta - 25.3%13. Royal Match • Core - 74.1%• Meta - 25.9%14. Slotomania • […]

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What do gamers expect from Rewarded Ads?

What do gamers expect from Rewarded Ads (as they are increasingly popular in the gaming and apps world)? There is not so much research about it, so results from this one (a very recent one done by GWI in Q3 2024) are exciting: ▪️ In-game currency (e.g., coins, gems, etc.) ▪️ Extra lives or health to continue playing ▪️ Exclusive items or equipment (e.g., skins, avatars, etc.) ▪️ Power-ups or boosts ▪️ Level skips or hints ▪️ Double rewards ▪️ Time reductions (e.g., for building or crafting) ▪️ Exclusive content (e.g., special missions, levels, etc.) ▪️ The chance to spin a prize wheel Any surprises?

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250.000 roles related to Game Design

There are over 250.000+ roles related to game designYet number of game economy designers remains unknown. Here is why A game economy designer:Crafing the virtual world’s financial systemto keep players engaged and the game balanced.Part of the game design, NOT monetization, yet.They ensure the game’s rewards, currencies,and monetization are seamlessly integratedto enhance player experience and drive revenue.Thats where the monetization comes in to play.This magical role is called:❇ Game Economy DesignerHowever,Depending on the size of teams and games,These duties fall under other roles such as❇ Game Designer,❇ Product Manager,❇ Game Developer,That’s is why we can’t know theexact number of game economy designers out there!But we do know that every gameNeeds a ''solid economy''To keep players engagedAnd make profit while doing so! So the awesome developerscan keep making more games! YAY! PS: Number of game economy designers are on the rise, […]

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People overcomplicate Game Analytics & A/B Testing

People overcomplicate game analytics, and A/B testing. Listen, if you’re developing a game: Avoid:❗ Re-inventing your own metrics,❗ Waste time on unnecessary tools,❗ Listen to your gut feelings,❗ Early monetization strategy.Instead:✅ Use an easy integrated tool,✅ Rely on analytical reports,✅ Run effective A/B testing,✅ Scan actionable insights,✅ Listen to what your players have to say.--> By following their footsteps. 👣Take a look at what devtodev has to offer.Build from there.Success is...inevitable.Use analytics in your favor, not against.

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How to generate hit game ideas?

💡 How to generate hit game ideas? 💡 Here are 20 creative ways: 1. Combine Successful Games 🕹️ Mix key aspects from different games for a fresh experience.2. Mix Gameplay Elements 🌀 Blend elements from various games for a unique hybrid.3. Simplify for Broader Appeal 🌐 Take a mid-core game and simplify it for a casual audience.4. Improve Existing Concepts ⚙️ Polish and enhance popular, yet unpolished games.5. Adapt Across Platforms 🔄 Transfer successful games from one platform to another.6. Embrace Absurdity 🤪 Create memorable games by combining the unexpected.7. Iconic Moments 🎥 Transform famous scenes from media into gameplay.8. Inspired by Fake Ads 📺 Create games based on viral, fake game ads.9. Historical Themes 🏰 Incorporate rich cultural and historical elements.10. Evoke Emotions ❤️ Design each element to evoke specific emotions.11. Break the Fourth Wall 🧩 Engage players with […]

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AVOID these mobile game genres in 2025

AVOID these mobile game genres in 2025 (here are better alternatives)𝟭. 𝗣𝘂𝘇𝘇𝗹𝗲-𝗥𝗣𝗚 (https://lnkd.in/eXaSg-Fg) • New Games Released in 2024: 39 • Games Reached $1M IAP Revenue: 0 • Games Reached 1M Downloads: 0 • Success Rate (Revenue): 0% • Success Rate (Downloads): 0% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗜𝗱𝗹𝗲 𝗥𝗣𝗚 (https://lnkd.in/eSU2EBSG)𝟮. 𝗠𝗮𝘁𝗰𝗵-𝟯 (https://lnkd.in/eCK7KeAx) • New Games Released in 2024: 284 • Games Reached $1M IAP Revenue: 2 • Games Reached 1M Downloads: 7 • Success Rate (Revenue): 0.7% • Success Rate (Downloads): 2.5% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗠𝗮𝘁𝗰𝗵-𝟯 𝗧𝗶𝗹𝗲 (https://lnkd.in/eVdgx3fu)𝟯. 𝗖𝗮𝘀𝗶𝗻𝗼 𝗦𝗹𝗼𝘁𝘀 (https://lnkd.in/ebZmjNAm) • New Games Released in 2024: 1,143 • Games Reached $1M IAP Revenue: 0 • Games Reached 1M Downloads: 11 • Success Rate (Revenue): 0% • Success Rate (Downloads): 1% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗔𝗿𝗰𝗮𝗱𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 (https://lnkd.in/emagsy63)𝟰. 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (https://lnkd.in/etqA8wBD) • New Games Released in 2024: 344 • Games Reached $1M IAP Revenue: 11 […]

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How Narrative Pipeline in Game Dev Works

As a Narrative Producer, I was responsible for a narrative of a dozen games. Here's how the narrative pipeline in game development works:1 🎮 Start with the Game Concept • Define the genre, platforms, target audience, and core mechanics. • Establish the unique selling points (USPs) and the game loop.2 📖 Develop the Synopsis • Create a brief overview of the story (1-2 pages). • Use a three-act structure to outline the main plot, characters, and story arc.3 💡 Write the Logline • Condense the story into 2-3 sentences. • Highlight the protagonist, goal, and conflict.4 🌍 Dive into Worldbuilding • Design the game’s setting. • Focus on elements that shape the story, characters, and gameplay.5 👤 Character Passports & Speech • Define character backstories, motivations, and traits. • Develop unique speech patterns and sample dialogue.6 🗺️ Build a Story […]

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Teamwork Meets FOMO in Royal Kingdom

💡 Teamwork Meets FOMO in Royal Kingdom 💡 Royal Kingdom by Dream Games has added an interesting nudge to encourage Kingdom Pass purchases. When a teammate buys the pass, everyone on the team gets a small gift 🎁, and you also see who bought it and who the gift is from. 👀This creates a mix of [social proof] and [peer pressure]: 👉 You see others buying the pass and feel the subtle urge to join in. 👉 You know your purchase benefits the team, adding an altruistic spin. 👉 It highlights who bought the pass, making it harder to resist and avoid feeling left out. It’s a clever mix of psychology and monetization—rewarding players and driving engagement at the same time. 🧠💰

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Game Iteration Success

Early bird doesn’t catch the worm, smart one does!Best match3D game was released the latest! How? Best match-3D Game was released late 2023,The last release on the top 10 list. Made by,A mobile puzzle game developer, Peak Games.Known with Toon Blast and Toy Blast.Now, they added another game to the Top Lists:Match Factory! How did they do it?✦ Data Driven Design Decisions,✦ Gameplay first mentality,✦ Experience, art and..✦ Level design..70% of the game comes from already exiting games.They didn't re-invent the wheel, no need to.20% was something the team could do BETTER.Level design, UX, overall flow of the game.They have mastered this over the years.They literally show off here...10% ? Well that was something new.

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Mobile Gaming Today: 38

What special wishes are you hoping Santa will grant for you this Christmas? 🎅 Hmm 🎄 To make profitable games in this market? ¯\_(ツ)_/¯ Soooo, what’s hot here? 🔥 Bon Appetit: » Mobile Game Leaders: November 2024 Data & Trends: That’s us, friends. Lezgo 👇🏻 Mobile Marketing » Capybara GO Global Launch UA Case Study 🇺🇸 US Only Soft-launch: Top Girl’s $80K/Day 🧩 Smart Monetization for Hard Levels in Match-3 😈 11 Sins of Mobile Marketing: Growth Audits 🥷🏿 UGC: Organic Trends for Paid Campaigns 🐷 Coin Master’s Build-Your-Own Offers! 🌊 Ad Flow in Sticker Book by Lion Studios 🎄 Dressed Up your Game for Christmas? 🌀 Twisted Tangle’s Smart Monetization ❓ 4 Important Questions on FTUE 🤖 How to Leverage AI in ASO? Industry Highlights » CookieRun Meets India, Black Desert Exits China ☃️ 2025 Mobile Ad Tech Predictions […]

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FTUE Guide For Casual Games

FTUE Guide For Casual Games Based on the Playliner research, here are key takeaways from studying FTUE of 30 top games:1. Gameplay:• Primary mechanics are introduced right away, ensuring clarity.• Early levels are easy, helping players build confidence.• 33% include bonus levels for added fun and rewards.2. Onboarding:• Tutorials usually span the first four levels, providing gradual instructions.• Core gameplay-focused games teach mechanics directly, while meta-progression games tie them into the story.3. Mechanics:• 1-4 new mechanics are added progressively to avoid overwhelming players.• Boosters appear later (level 7 and 9), showcasing advanced strategies.4. Progression:• Players experience a 99%+ win rate early on, reinforcing positive feedback.• Most games push players through 15-20 levels in the first 30 minutes.• Meta-progression games offer early milestones to highlight meaningful progress.5. Monetization:• Ads are avoided during the first session to keep players immersed.• Free rewards, […]

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Ad Flow in Sticker Book by Lion Studios

🚀 Ad Flow in Sticker Book by Lion Studios 🚀 While playing Sticker Book, I encountered a pretty interesting ad strategy that caught my attention:1️⃣ You’re immersed in the game, placing your stickers and having fun.2️⃣ Suddenly, a “No Ads” offer pops up, giving you the option to remove ads for 30 days.3️⃣ If you close this offer without buying, you then see a screen labeled "Ad Break."4️⃣ Right after, the ad starts, but psychologically it feels different! By closing the offer, it’s almost like you’ve chosen to accept the ad instead. It’s a subtle yet effective way of presenting ad-free options while keeping ads less intrusive.🔍Would love to hear your insights and whether you feel this kind of flow encourages ad removal purchases!

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