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Your favorite Game to play in 2024?

I asked 6 more game industry experts, 6 more games. What is your favorite game to play in 2024? Part III: Arin, Sr. Talent Marketing Specialist at Blizzard,Picks a top notch ARPG DLC, dark and intense…Anton, Executive Game Producer, Picks an innovative mobile game called:Cup Heroes by Voodoo, casual take on a Roguelike RPG, definitely worth checking out. Ömer, Founder of Gamigion,Goes with another dominating mobile RPG,Cappybara GO! RPG clashes social casinoWith adventure and innovation. Joe, Head of Talent at Play Ventures,Goes with everyones fav indie card gameBalatro, is an excellent choice. Ryan, marketing partner at A16Z picks UFO 50, collection of retro art game console style gamesHe always pushes me to think with His newsletters, did it again with his game pick.Mariusz, CEE of Mobile Gaming at GoogleLoves Monopoly series, and picks Monopoly GO!Many thanks to Part III contributors ofGame […]

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Feedback Made Simple!

🚀 Feedback Made Simple! 🎮 Spotted this smart and user-friendly Feedback feature in Match Factory by Peak Games. 📝 It lets players instantly share their thoughts, directly from the game—no need for extra steps or complicated forms.This is such a great way to keep the feedback loop active, build trust, and show players their opinions truly matter! 💡✨

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Is your game fun?

🚀 Ultimate guide to understand if your game is fun 🔑 11 key items on measuring Fun𝟭. 𝗣𝗹𝗮𝘆𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻• Return Rates: Measures how often players come back.• Churn Analysis: Helps identify why players stop playing.• Time Spent Playing: Indicates how captivating the game is.𝟮. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗮𝗻𝗱 𝗙𝗹𝗼𝘄• Progression Curves: Smooth difficulty increases keep players motivated.• Balance Between Challenge and Skill: Ensures the game is neither easy nor hard.𝟯. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆• Multiplayer Features: Enhances fun through cooperation or competition.• Community Engagement: Active forums and events foster a sense of belonging.𝟰. 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴• Player Choices Impacting Story: Increases investment through agency.• Engaging Plot and Characters: Deep stories and relatable characters draw players in.𝟱. 𝗨𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀• Intuitive Interface: Easy navigation keeps focus on gameplay.• Responsive Controls: Smooth mechanics enhance player satisfaction.• Accessibility Options: Makes the game enjoyable […]

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‘Pick Me Up’ By SuperSonic

HYBRIDCASUAL STUDIES“PICK ME UP” BY SUPERSONIC & HIBOX Hello, Mobile Gaming Fanatics! 🤪Last month, I posted about Supersonic from Unity's competition for new Hybridcasual titles (link in the comments). 💪Among the sub-genres being focused on in the competition is Idle Resource Management (IRM).To support your search for a new IRM 🤩, I bring you a study of the new game that is starting to be successful, “Pick Me Up”.Developed by Hibox and published by Supersonic, “Pick Me Up” is an excellent case of how to build an IRM game from an everyday theme.The theme of “Pick Me Up” is the car-sharing business (a.k.a. Uber). 🚗📲Hibox's version is detailed and fine-tuned, giving the player the feeling of opening a new ride-sharing startup! 👏👇 Swipe through the slides below and see similarities between the game and the Uber app. 👇The game has […]

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Experts’ Favorite Games of 2024

What is your favorite game to play in 2024?I asked 5 Game Industry Experts, here they are: Matej , UA and Marketing Consultant,Capybara Go!You know him from two & a half gamers,His pick is an absolute revenue making machine,Scaling big time in mobile platform, Eric, Principal at Gossamer ConsultingWorld of Warcraft: The War Within.‘’Even after 20 years, WoW remains the gold standard for the MMO genre.’’And he is absolutely right.This particular expansion features‘’ ↳ a compelling storyline ↳ innovative additions like scalable Delves, ↳ the Hero Talents system, ↳ and Warbands for shared character progression’’ Renata, Head of PR at UGC NinjaRoyal Match by Dream GamesShe is particularly interested in Level and progress system, and as she isAround lvl 777, it’s safe to say she is addicted.Sergei, LiveOps Director Wargaming,Astro Bot and also mentioned Helldivers 2.We know he like spending […]

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Mobile MMOs: Innovation Opportunities in 2025

Mobile MMOs: Innovation Opportunities in 2025 🎮🌍 The mobile #MMO genre remains an interesting frontier, offering opportunities for creative disruption. While high barriers to entry deter newcomers, the potential for innovation—and rewards—makes it a ripe area for exploration. Trends to Look in Mobile MMOs:1. Lapsed and Underserved Audiences 👨‍🔧🗡️Western gamers who grew up on #MMOs like #WorldofWarcraft now face 'constraints' by life. #MobileMMOs designed for short, flexible play could attract these players, offering them nostalgic experiences in an accessible format. E.g., creating systems where players feel empowered without excessive grinding, such as streamlined progression mechanics inspired by lighter ARPGs, would be worth to be studied. Additioanlly, MMOs can be mixed with open and non-open design, making them light while retaining key elements.2. Eastern Market vs. Western Market 📉📈MMOs flourish in Asian markets, where habits are around long sessions and intricate […]

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Mobile Games Downloads Heatmap 2024

Mobile Games Downloads Heatmap 2024 Here’s the breakdown by genre, with all the numbers:1. Hypercasual Games (https://lnkd.in/epJ6KA2Y) • Total Downloads: 12.9B (-9.9%) • Puzzle: 3.0B (-11.1%) • Arcade: 2.7B (-12.2%) • Runner: 1.5B (-14.5%) • Idle Arcade: 1.0B (21.9%) • Shooter: 542.8M (7.1%) • Simulation: 1.1B (-9.7%) • Clicker/Idle: 197.2M (-15.3%) • Other genres like Rhythm (-22.5%) and Satisfaction (-12.5%)2. Casual Games (https://lnkd.in/e6MViVcK) • Total Downloads: 28.3B (-1.3%) • Match-3: 885.3M (-19.9%) • Merge: 608.6M (20.5%) • Kids: 4.6B (0.8%) • Simulation: 4.3B (3.6%) • Bubble Shooter: 398.0M (-16.7%) • Hidden Objects: 235.4M (9.7%)3. Midcore Games (https://lnkd.in/eJ7_A4Ed) • Total Downloads: 12.4B (+0.4%) • Shooter: 2.4B (-3.2%) • Racing: 1.0B (10.0%) • Action/Brawl: 427.7M (34.9%) • Real-Time Strategy (RTS): 408.5M (14.6%) • Action RPG: 263.9M (20.5%) • Idle RPG: 234.5M (17.1%) • Card Battler: 97.1M (15.6%)Key Takeaways: • Hypercasual continues to […]

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Sports Apps are becoming increasingly popular.

Sports apps are becoming increasingly popular. As I work on the business side of the sports industry, I decided to examine three types of sports apps: Sports Betting, Sports News, and Sports Games—from a data perspective. I am sharing some part of my analysis in this post. It should be interesting for anyone working with those topics and/or interested in Sports topics in general. A few elements: ▪️ Sports Betting grew significantly in 2023 and is growing strongly in 2024 still ▪️ That growth is especially visible on iOS (2023 was a period with very strong growth on Android and 2024 that focus moved more towards improving user quality, growing user loyalty) ▪️ Sports News and Sports Games have slower growth, although they have still very significant scale ▪️ We see more and more apps that focus not only on […]

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Push Notifications Guide

Push Notifications Guide Based on the Playliner research, here’s how to master push notifications:1. Time-Based Notifications • Game reminders after 24 hours of inactivity • Daily bonuses for rewards • Limited-time offer alerts • Event notifications (start, mid-event, and end reminders) • Booster expiration warnings2. Action-Based Notifications • Achievement unlocked: Celebrate player milestones • Friend/enemy activity: Updates on gifts, requests, or teams • Resource collection ready: Alert when resources are available • Progress milestones: Highlight new levels or achievements3. Best times to send notifications: • Morning (7:00–9:00): Game reminders, team updates • Midday (9:00–12:00): Resource updates, rewards • Evening (18:00–20:00): Event pushes, offer reminders4. Tips to keep players engaged: • Be concise: Short, action-focused messages • Incentivize: Highlight rewards and progress • Personalize: Use player names and in-game activity • Time it right: Avoid sending too many or off-peak hours5. […]

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Mobile Gaming Today: 39

Ahoj!I feel like most of us are already in "Holiday Mode Activated" 🎄Just counting down the days until Christmas & NY, lol.Honestly, it feels like December is the Friday of the year, and we’re all just waiting for the party to start ☃️Very sooooon¯\_(ツ)_/¯Mobile Marketing» Creative Trend: Near-Death Snake Experience😶‍🌫️ 2025: Growth, UA & Monetisation👑 Why Royal Kingdom isn’t paying off💀 A/B test in iOS: 4 weeks to get significance?🎮 What do gamers expect from Rewarded Ads?📚 Top 10 Grossing Word Games +38% IAP ARPDAU🤘🏻 UGC Trends: Organic Trends for Paid Campaigns🦧 Multiplayer Mini-games by YouTube⚡ Game Pubs: Hyper to Hybrid Casual👾 Useful Rewarded Video insights💬 Meanwhile, in Telegram Games…😶‍🌫️ 2025 CMO ConsiderationsIndustry Highlights» Predictions for Mobile Ad Tech 2025☃️ VC Jargon?🏆 Game Iteration Success⚔️ Core vs. Meta in Mobile Games💡 How to generate hit game ideas?📖 FTUE Guide For […]

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Game Development looks simple on the surface.

Game development looks simple on the surface. But this is an "Iceberg" hiding many underwater obstacles. Above the water: • Come up with a good idea • Choose a game engine • Create a prototype • Cool logo and title • Post a launch tweet • Click ‘export game’Sounds straightforward, right?But the real work happens below the surface:• Gather a strong team • Fun gameplay • Balance progression and difficulty • Optimization and bug fixes • Retain players long-term • Build a community • Effective monetization strategy • Get funding • Run a successful marketing campaign • Meet deadlines • Bring the game to release • Keep the passion for gaming alive • Achieve profitabilityEach layer gets harder.Each challenge is critical.Game development isn’t just about creativity.It’s about perseverance, problem-solving, and commitment.Because what seems like "just a game"is really years of […]

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Sonic Rumble is dropping globally on February 28th!

Sonic Rumble is dropping globally on February 28th! ➜ SEGA is entering the multiplayer mobile space➜ Sonic the Hedgehog 3 movie is out soon (transmedia strategy!)➜ The IP is now part of the Angryverse from Rovio Entertainment➜ The lore is bigger than everHaving worked on many collaborations before, here’s how I’d launch it on Apple Search Ads (ASA):1️⃣ Leverage the AngryverseA Sonic x Angry Birds collab is the perfect way to drive installs. Promote exclusive skins, themed events, and cross-promos with tailored Custom Product Pages (CPPs).2️⃣ Dominate searchesRun campaigns on high-intent keywords like [sonic], [party game], and [multiplayer] to capture fans and prevent competitors from hijacking the IP.3️⃣ Start early, go bigKick off ASA campaigns a few days before launch to build momentum and capitalise on the hype.4️⃣ Strategic placementsUse Today Tab and Search Tab ads to maximise awareness.

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