#GameDev

Screwdom — The Top Grossing Game In The Screw Puzzle Genre 🔥 In our new Hybridcasual report for Q1 2025, we shared that Puzzle games are dominating the market, with Screw Puzzles accounting for 20% of total Hypercasual Puzzles IAP Revenue 🧩Screwdom is already leading the subgenre — and this is just the beginning. In April 2025 alone, it earned $6.7M — almost twice as much as in Q1 2025 🚀Part of the success goes to iKame Global experience — they already have 9 Screw Puzzle titles in their portfolio 👑But what truly sets Screwdom apart is its leap from 2D to 3D. This shift makes gameplay more tactile and challenging — rotating the camera adds spatial depth, making every move count 🔩

The first 30 days as a mobile game producer can make or break your impact. 𝗗𝗮𝘆 𝟭: 𝗦𝗲𝘁𝘂𝗽 & 𝗚𝗮𝗺𝗲 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁• Get access to key tools: Jira, Slack, Confluence, Analytics• Play the game to understand gameplay, meta, and monetization• Meet the team, review roadmap, backlog, and deadlines𝗗𝗮𝘆𝘀 𝟮–𝟯: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗣𝗲𝗼𝗽𝗹𝗲• Analyze retention, playtime, churn, ARPU, LTV, CPI• Study A/B test results and competitor benchmarks• Read player reviews and feedback• Map the workflow: sprint cycles, daily standups, Live Ops• Identify early wins for quick impact𝗙𝗶𝗿𝘀𝘁 𝟳 𝗗𝗮𝘆𝘀: 𝗧𝗲𝗮𝗺 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆• Review the content pipeline and Live Ops setup• Spot inefficiencies and improve communication• Learn dashboards and tracking tools• Use data to validate decisions• Start forming hypotheses around pricing, retention, engagement𝗙𝗶𝗿𝘀𝘁 𝟭𝟰 𝗗𝗮𝘆𝘀: 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻• Align on vision and KPIs with stakeholders• Define focus areas and improvement […]

NEW HYBRID IS COMING? ”KINGDOM LIFE” BY SUPERSONIC & MOOD GAMES Supersonic from Unity 🇮🇱 has released yet another promising casual hybrid title.Developed by Turkish game studio Mood Games 🇹🇷, “Kingdom Life” is a life simulator that cleverly mixes two other successful life simulators from Supersonic, “Family Life” (31MM down.) and “Conquer Countries” (16MM down.).From “Family Life”, “Kingdom Life ” takes the gameplay based on the growth of a family from its family tree. 👨‍👩‍👧‍👧After acquiring 15k coins, “Kingdom Life” unlocks the map mode, which the player can use to conquer territories, similar to “Conquer Countries”. 🗺️The tie-in between the two gameplays is well done through the game's medieval-themed narrative, inserting the player into a story typical of a royal court series. 👑I enjoyed it! 🤩

If you take the entertainment industry seriously, you get results.These 10 games are a living proof of that. Top 10l titles brought $87M in IAP! If you are still struggling to understandWhat a hybrid casual is and is not,You are not alone.However, you will be left behind If you don't improve your understanding.Your time is valuable, use it wisely.Cheers!PS: Also, on the PC side of things, GTA is delayed. and I TOLD YOU SO! ugh.

TOP 10 HYBRID CASUAL# 4 WEEK, APRIL, 2025 This post is special to me. 🥰I've been following the hyper casual market closely for over five years.One of my first editorial lines on LinkedIn was the list of the top 10 hyper casual games by downloads. 🔝🔟However, the industry has changed a lot since then. 🤯Today, we live in the Age of the Hybrid Casual.The ecosystem of big publishers and hundreds of small and medium-sized developers has changed.The new titles have more depth, pursuing IAP revenue. 💰This was unthinkable in the Golden Age of Hyper Casual.For comparison, one of the biggest hyper casual hits, Voodoo's “Helix Jump”, made just $2.8MM in IAP revenue from over 520MM cumulative downloads.That's why I'm returning to my top 10 list, but with hybrid casual titles and organized by revenue.I believe the hybrid casual industry is […]

Genesis Tech's portfolio of Apps is doing $35 Mil. 🤑 a month in revenue and hardly nobody know who they are 😅. So what are we talking about in this episode? This is an non-gaming app publisher holding company that is co-founding startups and giving them its expertise in marketing, analytics and user acquisition, so product people can focus solely on their product. Sounds familiar? Yes, this is exactly the model of big Hyper-casual publishers such as Voodoo, SayGames or Rollic. Because you aggregate all the learnings 💡 within the holding company, it can then easily redistribute them among its new entrants into the portfolio, giving them a head start in the market. This is not working anymore within the game industry as all the giants shifted towards Hybrid Casual, but it seems the Apps market is having a great […]