Churn Breakdown in Mobile Games
What causes player churn? 1️⃣ FTUE Issues• Poor tutorials: Confusing, unclear, unskippable.• Immediate frustration: Bugs, lag, unresponsive buttons.• Misleading creatives: Fake gameplay, bait-and-switch.• Weak hook: Boring loop, no early reward, no motivation.2️⃣ Core Gameplay Problems• Bad controls: Unresponsive, laggy, clunky.• Shallow gameplay: No depth, no synergy, no evolution.• Weak feedback: Poor game feel, unclear UI, no haptics.• Pacing issues: Inconsistent, no rewarding highs.3️⃣ Progression Barriers• No challenge: Repetitive, no skill mastery, auto-play.• Difficulty spikes: Unfair levels, paywalls, OP enemies.• Poor progression: Grinding, unbalanced, overly long.• No long-term goals: Weak achievements, no endgame.4️⃣ Economy & Monetization Mistakes• Pay-to-win: OP items locked, skill ignored, imbalance.• Confusing monetization: No value, too many ads, premium spam.• Aggressive currency sinks: Endless drain, frequent pop-ups.5️⃣ Miscellaneous Issues• Community & support: Toxic chat, slow support, no follow-up.• Poor communication: No patch clarity, no dev feedback.• Technical problems: […]