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8 Things Games Do Better Than Any Art

8 Things Games Do Better Than Any Art People say games arenโ€™t art. โŒ Wrong!Games do what no other art form can.Hereโ€™s 8 ways games outshine everything:๐Ÿญ. ๐˜ ๐˜ฐ๐˜ถ ๐˜‰๐˜ฆ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ ๐˜š๐˜ฐ๐˜ฎ๐˜ฆ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜Œ๐˜ญ๐˜ด๐˜ฆโ€ข Books make you imagine.โ€ข Movies make you feel.โ€ข Games make you live it.Mass Effect โ†’ Choices shape your story.๐Ÿฎ. ๐˜ ๐˜ฐ๐˜ถ ๐˜˜๐˜ถ๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ ๐˜ฐ๐˜ถ๐˜ณ๐˜ด๐˜ฆ๐˜ญ๐˜งโ€ข A book shows a hero making tough choicesโ€ข A game forces you to make it.Spec Ops: The Line โ†’ Regret every step.๐Ÿฏ. ๐˜ ๐˜ฐ๐˜ถ ๐˜Œ๐˜น๐˜ฑ๐˜ญ๐˜ฐ๐˜ณ๐˜ฆ ๐˜‰๐˜ฆ๐˜บ๐˜ฐ๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜š๐˜ต๐˜ฐ๐˜ณ๐˜บโ€ข Movies show only whatโ€™s filmed.โ€ข Games let you look everywhere.RDR2 โ†’ Secrets in every town.๐Ÿฐ. ๐˜ ๐˜ฐ๐˜ถ ๐˜“๐˜ฆ๐˜ข๐˜ณ๐˜ฏ ๐˜ฃ๐˜บ ๐˜‹๐˜ฐ๐˜ช๐˜ฏ๐˜จโ€ข โ€˜Fast & Furiousโ€™ wonโ€™t teach driving.โ€ข With racing games youโ€™ll pick up skills fast.F1 โ†’ Even Formula 1 champions use it.๐Ÿฑ. ๐˜ ๐˜ฐ๐˜ถ ๐˜๐˜ฆ๐˜ฆ๐˜ญ ๐˜™๐˜ฆ๐˜ข๐˜ญ ๐˜๐˜ฆ๐˜ข๐˜ณโ€ข In movies, the hero is never YOU.โ€ข In games, your instincts kick in.Resident Evil 4 โ†’ […]

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Custom Store Listing for World Eternal Online

We did a super fun creative test with Core Loop for World Eternal Online. The goal? Come up with new art styles for the game and see how they perform compared to the original, in terms of audience appeal and campaign results.To bring it all to life, we leaned heavily on AI:๐Ÿง  ChatGPT helped us write character prompts๐ŸŽจ Midjourney turned those into awesome character designs๐ŸŽฅ Pika, Kling and Creatify helped animate everything into ad-ready creativesBut it didnโ€™t stop there.We used the AI art to build dedicated Custom Store Listings on Google Play, complete with unique icons and screenshots for each visual style. Then we ran a Meta campaign to send traffic to each version and measure the differences in audience behavior and conversion rates.The result? Two totally different visual vibes. Two different types of players. Tons of insights for further […]

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Supercell global launched Mo.co last week. And?

Supercell global launched Moco last week. Their Action RPG, that got out of its long periodic beta (since Oct. 2023). With around a week of data, there is $350K revenue and 2,5M downloads, which does not seem so super ๐Ÿ˜Ÿ. Let's look deeper into the game ๐Ÿ•ต. This is as streamlined ARPG as it gets. You don't collect weapons from the ground and compare them in your inventory, you don't craft specific items, there are no skill trees, there are no gear sockets or enchants, there is not even the armor ๐Ÿ›ก๏ธ part of the inventory. You just choose 3 active and passive skills + weapon, which determines your playstyle, and that's it. Later, you get 3 more stat-based elite rings. I think this streamlining process went a little bit too far, or as a veteran ARPG player, I am […]

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Mobile Gaming Today: New Games & New Money

Hey Fam, My buddy, Andre, prepared a cool Gaming Recruitment Survey. Both for Founders & Employees. Letโ€™s support our industry. ๐ŸคŸ๐Ÿป Candidate Survey Employer Survey ๐Ÿ‘Œ๐Ÿป Top Gaming Content ยป Engaging Mini Games & Where to Find Them! Mini games have become the secret sauce for keeping players hooked. While strong core loops get things rolling and long-term motivation keeps them around, itโ€™s mini games that fill the gapโ€”offering variety, quick fun, and a break from the grind. Hits like Royal Match, Toon Blast, and Monopoly GO are leading the charge, using them to boost retention and bust boredom. What once started as โ€œfake advertisingโ€ turned into actual mini games :)) As LiveOps takes center stage, expect mini games to level up, built into calendars, tailored to genres, and optimized for engagement. What started as ad bait is now baked […]

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Game Tutorial Guide

Game tutorials can make or break the player experience. 1๏ธโƒฃ Keep it short โ€ข Players want to play, not sit through walls of text. โ€ข Focus only on essential actions or controls. 2๏ธโƒฃ Make it interactive โ€ข Let players learn by doing, not just watching. โ€ข Use simple tasks to build muscle memory. 3๏ธโƒฃ Show, donโ€™t tell โ€ข Demonstrate mechanics visually. โ€ข Use minimal text or voiceover. โ€ข Let players experiment safely. 4๏ธโƒฃ Offer quick feedback โ€ข Reward success with sound effects, visual cues, or in-game rewards. โ€ข Correct mistakes gently and immediately. 5๏ธโƒฃ Integrate into real gameplay โ€ข Merge tutorials with actual levels or scenarios. โ€ข Avoid jarring transitions from โ€œlearning modeโ€ to the real game. And avoid these common pitfalls: โŒ Over-explaining โœ… Use visual cues like arrows or lighting instead of long text. โŒ Too many controls […]

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Churn Breakdown in Mobile Games

What causes player churn? 1๏ธโƒฃ FTUE Issuesโ€ข Poor tutorials: Confusing, unclear, unskippable.โ€ข Immediate frustration: Bugs, lag, unresponsive buttons.โ€ข Misleading creatives: Fake gameplay, bait-and-switch.โ€ข Weak hook: Boring loop, no early reward, no motivation.2๏ธโƒฃ Core Gameplay Problemsโ€ข Bad controls: Unresponsive, laggy, clunky.โ€ข Shallow gameplay: No depth, no synergy, no evolution.โ€ข Weak feedback: Poor game feel, unclear UI, no haptics.โ€ข Pacing issues: Inconsistent, no rewarding highs.3๏ธโƒฃ Progression Barriersโ€ข No challenge: Repetitive, no skill mastery, auto-play.โ€ข Difficulty spikes: Unfair levels, paywalls, OP enemies.โ€ข Poor progression: Grinding, unbalanced, overly long.โ€ข No long-term goals: Weak achievements, no endgame.4๏ธโƒฃ Economy & Monetization Mistakesโ€ข Pay-to-win: OP items locked, skill ignored, imbalance.โ€ข Confusing monetization: No value, too many ads, premium spam.โ€ข Aggressive currency sinks: Endless drain, frequent pop-ups.5๏ธโƒฃ Miscellaneous Issuesโ€ข Community & support: Toxic chat, slow support, no follow-up.โ€ข Poor communication: No patch clarity, no dev feedback.โ€ข Technical problems: […]

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Engaging Mini Games and Where to Find Them

Like any business, games exist to generate revenue. Without a solid monetization strategy, even the most passionate developers struggle to sustain their projects. But every successful developer knows that a gameโ€™s ability to make money is deeply tied to its retention metrics. While revenue is the ultimate measure of success, retention serves as a crucial intermediate indicator that is often prioritized even over direct revenue figures. And the strategies to ensure strong retention evolve over different stages of a gameโ€™s lifecycle. In the short term (call it D1 to D7), a compelling core loop is essential: a mechanic that is easy to pick up but challenging to master, providing endless variations without becoming stale. In the long term (call it D180 and beyond), retention hinges on intrinsic motivation: social engagement, a thriving community, and compelling end-game content. But what about […]

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System: Successful Games’ Formula

The formula for a successful game isn't magic, it's a system. Hereโ€™s the blueprint: ๐Ÿญ. ๐Ÿ“Š ๐——๐—ฎ๐˜๐—ฎ โ€ข Research trends and player behavior โ€ข Analyze competitor strengths and weaknesses โ€ข Gather player feedback and track key metrics ๐Ÿฎ.ย ๐—›๐—ผ๐—ผ๐—ธ โ€ข Grab attention in 5 seconds โ€ข Define your unique selling point (USP) โ€ข Align advertising with what makes your game special ๐Ÿฏ. ๐ŸŽฎ ๐—š๐—ฎ๐—บ๐—ฒ๐—ฝ๐—น๐—ฎ๐˜† โ€ข Focus on fun and engaging mechanics โ€ข Set clear win/loss conditions โ€ข Create an addictive core loop ๐Ÿฐ. ๐ŸŽจ ๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€ โ€ข Establish a distinct art style โ€ข Make your game visually unique โ€ข Add "game juice" for a polished feel ๐Ÿฑ. ๐Ÿ“ˆ ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป โ€ข Offer upgrades, new skills, and unlockables โ€ข Design a smooth difficulty curve โ€ข Keep players coming back for more ๐Ÿฒ. ๐Ÿ† ๐— ๐—ฒ๐˜๐—ฎ โ€ข Define short-term and long-term goals โ€ข Add non-gameplay rewards […]

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Most Played New Games of 2025

If I donโ€™t play my competitor's games as much as my own, I shouldnโ€™t call myself a game designer. Period. โ— There are over 7500 games published in 2025,87% of them didnโ€™t even get 1k downloads.Actually, only 2% are slowly scaling.You may wonder what is the difference?Those 2% figured out what works.A game developerโ€™s job isnโ€™t just to create,itโ€™s to analyze, adapt, and innovate.That means to:๐ŸŽฏ Identify your real* competitors,๐Ÿ”” Set alerts for new launches, and updates,๐ŸŽฎ Play these games to understand why? *If youโ€™re designing in isolation, youโ€™re guessing.And in this market, guessing is the fastest way to fail.Thatโ€™s why I use AppMagic:โ€”> to track trends,โ€”> to analyze competitors,โ€”> to make data-driven design decisions. Its really not rocket science.You canโ€™t design great games,If you donโ€™t know whatโ€™s already working.Every hit game has a blueprint.Are you studying it ?PS: Yes, […]

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How to Evaluate Game Ideas

36 questions to evaluate your game idea ๐— ๐—”๐—ฅ๐—ž๐—˜๐—ง ๐Ÿ“ˆ 1. How big is your genre? 2. Is the niche growing or declining? 3. Are new devs entering your niche? 4. How could your niche change in the future? ๐—–๐—ข๐— ๐—ฃ๐—˜๐—ง๐—œ๐—ง๐—œ๐—ข๐—ก โš”๏ธ 5. Who are your main competitors? 6. What makes them successful? 7. How does your game stand out? 8. Why did similar games fail? ๐—”๐—จ๐——๐—œ๐—˜๐—ก๐—–๐—˜ ๐ŸŽฏ 9. Who is your audience? 10. What do they value in a game? 11. What do they say about similar games? 12. What desire does your game fulfill? ๐—š๐—”๐— ๐—˜ ๐——๐—˜๐—ฆ๐—œ๐—š๐—ก ๐ŸŽฎ 13. Is your concept unique enough? 14. Does the art style stand out? 15. Whatโ€™s the core gameplay loop? 16. What will keep players coming back? ๐—ฃ๐—œ๐—ง๐—–๐—› & ๐—˜๐—ซ๐—ฃ๐—˜๐—ฅ๐—œ๐—˜๐—ก๐—–๐—˜ ๐ŸŽฌ 17. Can you pitch the idea in one sentence? 18. Can you imagine […]

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45 New Puzzle Games

I gathered 45 New Puzzle Games you need to be aware of! Save and use for your game ideations and design. We have been watching the market carefully.Every ideation matters, it could be a hit.If you are not using AppMagic by now,Most likely, you are behind.Start the conversation.Data is your future.

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Soft-launch Sonar #8

Soft-launch Sonar #8 ๐Ÿ“ก is back with 12 brand new soft-launched games with no particular filter. There are games from a lot of big players in the market such as Metacore, Supercent, Supercell, Homa, Century Games, Spyke Games, tap4fun, MY.GAMES. Come check out what we caught this time ๐Ÿ˜Ž. Metacore is continuing the innovation in the merge genre, with level based merge boards, now with the 2nd game. New shots in the Match3 battlefield with MY.GAMES "Wizard" based game and Century Games's farming game. They are really pushing hard into casual, this is the 8th or 9th game as we lost count now ๐Ÿ˜…. On the other and Spyke Games is again surfing the trend, trying to do an IAP driven Block Blast game. Homa is iterating on Tripledot Studios's Nut Sort. Supercell announced a new "Boat game" ๐Ÿšข, seems […]

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