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How do you design an addictive game?

How do you design an addictive game? ๐Ÿญ. ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—ฐ๐—ผ๐—ฟ๐—ฒ ๐—น๐—ผ๐—ผ๐—ฝ: โ€ข A simple, repeatable cycle: Challenge โ†’ Action โ†’ Reward โ€ข Instant gratification with quick loot and flashy visuals โ€ข Small dopamine hits to keep players coming back ๐Ÿฎ. ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ธ๐—ฒ๐—ฒ๐—ฝ๐˜€ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด: โ€ข Quick upgrades for short-term wins โ€ข Unlockable skills for mid-term goals โ€ข Achievements and leaderboards for long-term motivation ๐Ÿฏ, ๐—ฅ๐—ฒ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ต๐—ผ๐—ผ๐—ธ๐˜€ ๐—ฝ๐—น๐—ฎ๐˜†๐—ฒ๐—ฟ๐˜€ ๐—ถ๐—ป: โ€ข Daily rewards, time-limited events, and seasonal content โ€ข FOMO mechanics with exclusive items โ€ข Social incentives like guilds and team challenges ๐Ÿฐ. ๐—•๐—ฎ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ: โ€ข Gradual difficulty scaling to keep players in flow โ€ข Rewarding visuals, audio cues, and haptics โ€ข Emotional connection through narrative and characters ๐Ÿฑ. ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ณ๐—ฒ๐—ฎ๐˜๐˜‚๐—ฟ๐—ฒ๐˜€ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜: โ€ข Leaderboards, rankings, and PvP battles โ€ข Clans, co-op modes, and community-building mechanics โ€ข […]

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5 takeaways from Supercell CEO’s Blog Post

I donโ€™t think thereโ€™s many people in gaming who doesnโ€™t look forward to reading Supercellโ€™s CEO Illka Paananen yearly blog post that addresses the industry. If you havenโ€™t already read it I suggest you check out the article and look over it, but if you want my key 5 takeaways and highlights it would be:โ€ข Brawl Starsโ€™ Remarkable Surge: Over five years post-launch, Brawl Stars achieved unprecedented growth, with metrics such as player count, engagement, and revenue increasing multiple times over. To go from $10-20m a month to $70m+ is one of the biggest success stories Iโ€™ve ever seen in mobile, another key indication of the importance of live ops in todays games. โ€ข Squad Bustersโ€™ Introduction: Supercell released Squad Busters, its first new game in over five years, which generated over $100 million in gross revenue during its first […]

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7 New Released Puzzle Games

I did the digging on new released puzzles, hand picked 7 recent games worth checking for you: These games are not scaling, yet.Next big hit in this genre could be hidden here.๐Ÿงฉ Bringing an old mechanic up to date,๐ŸŽจ Working with colors and sorting,๐Ÿ•ณ๏ธ Adding โ€œholesโ€ to levels,๐Ÿ”ข A bit of numbers and math,and the good old elevator CPI.๐Ÿ—๏ธThese are my top picks.Thanks to AppMagic auto features.Remember, the next big hit wonโ€™t be random!Itโ€™ll be a creative iteration backedby strong metrics and design.Stay informedโ€ฆ

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Game narratives arenโ€™t just text.

Game narratives arenโ€™t just text. Theyโ€™re experiences. A great game story makes players feel like they shape the world, not just move through it. ๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? โ€ข ๐—ฃ๐—น๐—ฎ๐˜†๐—ฒ๐—ฟ ๐—ฎ๐—ด๐—ฒ๐—ป๐—ฐ๐˜† โ€“ Choices should have real consequences. โ€ข ๐—˜๐—ป๐˜ƒ๐—ถ๐—ฟ๐—ผ๐—ป๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐—น ๐˜€๐˜๐—ผ๐—ฟ๐˜†๐˜๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด โ€“ The world itself should tell the story. โ€ข ๐—˜๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ โ€“ Moments that stay with players. โ€ข ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜†๐˜๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด โ€“ Less cutscenes, more discovery. โ€ข ๐—ก๐—ฎ๐—ฟ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฝ๐—ฎ๐—ฐ๐—ถ๐—ป๐—ด โ€“ Balance story and action to keep engagement high. ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐—ฎ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด ๐—ด๐—ฎ๐—บ๐—ฒ ๐—ป๐—ฎ๐—ฟ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ? 1. Start with the concept โ†ณ Define genre, mechanics, and hooks. 2. Develop the world โ†ณ Create lore that integrates with gameplay. 3. Design meaningful characters โ†ณ Their arcs should connect with challenges. 4. Tie story to gameplay โ†ณ Make failures, successes, and choices matter. 5. Use interactive tools โ†ณ Dialogue, lore-rich environments, and collectibles. ๐—ฆ๐—ผ๐—บ๐—ฒ […]

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The Evolution of Battle Pass, Event Pass, and Season Pass Systems

Battle Pass systems have become a cornerstone of modern game monetization, spanning across F2P mobile games and premium titles that incorporate live-service elements. Games like Helldivers 2, Brawl Stars, and Fortnite have refined and iterated on these models, making them integral to engagement loops and long-term retention. However, with increasing saturation, whatโ€™s next for these systems? How can they evolve beyond the current engagement-monetization balance? This is where weโ€™ll be focusing in this article, on top of which weโ€™ll cover the current state of these systems.Engagement-Monetization Tie-in: The Battle Pass EquationAt their core, Battle Passes (including Event and Season Passes) operate on a simple yet effective model:Engagement Loop: Players are incentivized to return daily or weekly to complete tasks that progress their pass, maintaining retention.Monetization Layer: The pass monetizes via a free and premium tier system, offering rewards that justify […]

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Core Loop in Top Casual Games

Core Loop in Top Casual Games Analyzed the main gameplay loop of several games:- Homescapes- Monopoly GO- Royal Match- Match Factory- Coin Master- Travel TownThe most interesting observation is that the live ops of top games are deeply integrated into the gameplay loop, becoming an essential part of it rather than a separate activity.

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Retention Radar 2025 Report

Shout out to Aarki and their new Retention Radar Report that I stumbled across. My key highlights there: โ€ข Retention Decline in Casual Games: Casual titles saw a drop in D30 retention rates, reflecting shifting user engagement and the growing challenge of sustaining player interest over time. โ€ข Rewarded Ads Continue to Dominate: Rewarded video ads outperform other formats, delivering both high retention and revenue impact, especially in Tier 2/3 regions where conversion to paying player (IAP) is harder. โ€ข Regional Monetization Differences: Emerging markets see a higher dependence on ad monetization versus in-app purchases, emphasizing the need for flexible monetization models across regions, this includes eCPMโ€™s and localised IAP pricings. โ€ข RPGs Lead in Long-Term Retention (No Sh*t): Strategy and RPG games show the strongest long-term retention rates (D30 and beyond), highlighting the importance of deep, immersive gameplay and […]

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Mobile Gaming Today: 46

Hola Fam โ˜ƒ๏ธ Just published our Podcast with Matej, was a big FUN! Bon appetiiit ๐Ÿฆ„ Mobile Marketing ยป Top 10 Gaming Publishers in IAP Revenue in 2024 ๐Ÿš€ 1287326723 new AI tools every day! ๐Ÿค Power of Partnership: Mobile Gaming Collaborations โš ๏ธ Careful with the new adROAS campaigns in Meta! ๐Ÿ”ฎ The Future of F2P Games & Hybrid Monetization ๐Ÿ‹ How to Monetize Whales Through Milestone Events ๐ŸŒ Monetization in emerging markets presents a significant challenge. ๐ŸŽฎ Tracking Game Releases & Transfers ๐Ÿ”ฅ Screw Master 3D: Hybrid Casual is on Fire ๐Ÿ† Top 10 Tripeaks Solitaire Games Industry Highlights ยป Tรผrkiye: Rising Gaming Empireโ€™s 5-Year ๐Ÿงฉ Why Some Puzzle Games are More Addicting? ๐Ÿ‡ป๐Ÿ‡ณ Vietnamโ€™s Gaming Ecosystem & Regulatory Changes ๐Ÿ“‰ Take-Two Gaming Report: Losses Increased by 36% ๐Ÿšจ Apple Faces Investigation in China Over Monopoly ๐Ÿ“Š MTG posts […]

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10 HOT Puzzle Games of 2025

I listed 10 HOT Puzzle games of 2025, and here is the reasoning behind the heat: ๐Ÿ”ฅ This custom-made list is pretty straightforward. Any puzzle game released in 2024, and if it's still scaling in 2025? To measure this accurately, the trick is to set ๐Ÿ—บ๏ธ Download Geography and see if they are actuallySetting UA campaigns with higher budgets. ๐Ÿ’ฐ Keywords are obvious: ๐Ÿซ Block Puzzle, ๐ŸšŒ Bus Theme, ๐ŸŽจ Color Sort,What to do with this? ๐Ÿ“† Plan your next game,โ–ถ๏ธ Play, deconstruct these,๐Ÿช„ Design a creative iteration.

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What makes a game unforgettable?

What makes a game unforgettable? Hereโ€™s a breakdown of what truly matters in game design: ๐Ÿญ. ๐—œ๐—บ๐—บ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป ๐ŸŒŒ โ†ณ Aesthetics + Narrative = A world players donโ€™t want to leave ๐Ÿฎ. ๐—ฅ๐—ฒ๐—ฝ๐—น๐—ฎ๐˜†๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐Ÿ”„ โ†ณ Progression + Discovery = A reason to come back, again and again ๐Ÿฏ. ๐—ง๐—ฒ๐—ป๐˜€๐—ถ๐—ผ๐—ป โšก โ†ณ Uncertainty + Urgency = Moments that keep players on the edge of their seats ๐Ÿฐ. ๐—™๐—น๐—ผ๐˜„ ๐ŸŒŠ โ†ณ Challenge + Skill = That perfect balance where time seems to disappear ๐Ÿฑ. ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐Ÿ’ฌ โ†ณ Agency + Feedback = Players feeling their choices truly matter ๐Ÿฒ. ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ๐˜† ๐Ÿ† โ†ณ Iteration + Achievement = The thrill of leveling up and improving ๐Ÿณ. ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐Ÿ“ˆ โ†ณ Effort + Reward = Clear goals that make every step satisfying ๐Ÿด. ๐—ฅ๐—ฒ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐Ÿ“… โ†ณ Habit + Anticipation = A reason to log back in every day […]

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Tracking Game Releases & Transfers

TRACKING RELEASES & TRANSFERS# 5 WEEK, JANUARY, 2025 Hi Mobile Gaming Friends! ๐Ÿ˜Today I bring you another edition of ourโ€ฆ๐Ÿ’ซ Tracking Releases & Transfers ๐Ÿ’ซThis one brings releases and transfers to big publisher accounts from the 27th of January to the 2nd of February.I've found 17 titles. ๐Ÿ’ช๐Ÿ”ŽI highlight 3๏ธโƒฃ of them.โœ… โ€œGear Fight!โ€ by Voodoo & Eternal StudioThe big French publisher ๐Ÿ‡ซ๐Ÿ‡ท has launched another innovative title.โ€œGear Fight!โ€ is a split-screen Roguelike (similar to another Voodoo hit, 'Cup Heroes' $10MM IAP revenue) with Idle mechanics using gear pieces (โ€œGear Clickerโ€ 10MM downl.). โš™๏ธWith a prehistoric theme, the game has a tasty dash of humor.Developed by Eternal Studio, "Gear Fight!" was transferred to Voodoo's account on January 31st. ๐Ÿ—“๏ธโœ… โ€œGang Upโ€ by RollicThe big Turkish publisher ๐Ÿ‡น๐Ÿ‡ท keeps pushing ahead with the development of Hybridcasual Runners.โ€œGang Upโ€ is a Shooter […]

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