#GameDev

Live-ops events cheatsheet Here’s a breakdown of the 10 most common live-ops events and why they work 👇𝟭. 𝗪𝗶𝗻 𝗦𝘁𝗿𝗲𝗮𝗸 🔥 • Clear levels without losing • Longer streaks = better rewards • Creates loss aversion and momentum𝟮. 𝗗𝗮𝗶𝗹𝘆 𝗤𝘂𝗲𝘀𝘁𝘀 📋 • Fresh tasks and rewards every day • Encourages daily play and habit-building • Keeps content feeling dynamic𝟯. 𝗗𝗮𝗶𝗹𝘆 𝗕𝗼𝗻𝘂𝘀 🎁 • Log in daily to earn rewards • More consecutive days = better prizes • Simple but powerful retention mechanic𝟰. 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝘂𝗿𝘀 ⏰ • Limited-time boosts (usually 1 hour) • Increases peak-time engagement • Great for reactivating lapsed users𝟱. 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗧𝗮𝘀𝗸𝘀 🧗 • Short-term goals with quick rewards • Encourages progression • Often supports bigger live events𝟲. 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁 🏆 • Players or teams compete on a leaderboard • Top scorers get exclusive rewards • Adds social competition and […]

Custom Product Pages are a game changer. You can tailor your App Store page to match what users saw in your ad or what they were searching for:→ Show the exact keyword in your screenshots→ Align your creative with seasonality (Halloween, Christmas…)→ Update for in-app events or exclusive collabsYou can use them on Apple Search Ads - Search results, Today tab and Search tab placements.But actually testing them? Not so easy.Here are the options:- Before/after comparisons. But it's flawed as too many fluctuations.- Splitting ad groups, one with CPP, one with default. It works, but it’s messy. No visual comparisons. No clear statistical significance. Hard to justify any decision.✨ Here’s the twist: MobileAction just released their CPP A/B Testing tool (still in closed beta).The promise:- Multiple testing methods: compare CPPs, ad groups, or CPP vs. default.- 90% confidence level (no […]

Want to boost playtime in your game? 𝟭. 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝘂𝗿𝘀 ⏰ 𝘓𝘪𝘮𝘪𝘵𝘦𝘥-𝘵𝘪𝘮𝘦 𝘣𝘰𝘯𝘶𝘴𝘦𝘴 (1–24𝘩) 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘱𝘭𝘢𝘺𝘦𝘳𝘴 𝘫𝘶𝘮𝘱 𝘪𝘯 𝘯𝘰𝘸. • Perfect for boosting activity during quiet hours. • Boosts rewards or discounts • Highlights active periods with alerts • Timed to match low engagement hours𝟮. 𝗜𝗻𝗳𝗶𝗻𝗶𝘁𝗲 𝗟𝗶𝘃𝗲𝘀 ♾️ 𝘓𝘦𝘵 𝘵𝘩𝘦𝘮 𝘱𝘭𝘢𝘺 𝘯𝘰𝘯𝘴𝘵𝘰𝘱, 𝘧𝘰𝘳 𝘢 𝘸𝘩𝘪𝘭𝘦. • Earned via events, purchases, or rewards • Timer shows how long it lasts • Urgency kicks in: use it or lose it𝟯. 𝗪𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗸𝘀 🔗 𝘌𝘢𝘤𝘩 𝘸𝘪𝘯 𝘳𝘢𝘪𝘴𝘦𝘴 𝘵𝘩𝘦 𝘳𝘦𝘸𝘢𝘳𝘥. 𝘓𝘰𝘴𝘦 𝘰𝘯𝘤𝘦? 𝘐𝘵 𝘳𝘦𝘴𝘦𝘵𝘴. • Visual counter builds pressure • Players push harder to protect their streak • Booster usage goes up𝟰. 𝗗𝗮𝗶𝗹𝘆 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀 📆 𝘚𝘮𝘢𝘭𝘭 𝘵𝘢𝘴𝘬𝘴. 𝘉𝘪𝘨 𝘩𝘢𝘣𝘪𝘵. • Resets every 24 hours • Rewards: currency, boosters, progress • Encourages regular logins and gameplay variety𝟱. 𝗟𝗮𝘃𝗮 𝗤𝘂𝗲𝘀𝘁 🔥 𝘞𝘪𝘯 5–7 𝘭𝘦𝘷𝘦𝘭𝘴 𝘪𝘯 𝘢 […]

Rivergame's Last Z Survival Shooter scaled to $300K a day in revenue. This time they used the Tap4Fun's Top Girl spin on the onboarding. How can they scale so many games so fast? 😵 The game is done again in their now signature template, of hypercasual runner/shooter during onboarding and then transitions to 4X. Except this time, we have AI-generated girls on top. The 4X engine ⚔️ that they are perfecting since releasing Top War in 2019 is just getting better and better with every next game they release. The game is now landscape instead of portrait, contrary to the rest of their portfolio, but it works even better because of the AI girls functionality they are focusing on. And let me tell you that they supercharged ⚡ what Top Girl did and turned it into their own AI-powered version […]

We did a super fun creative test with Core Loop for World Eternal Online. The goal? Come up with new art styles for the game and see how they perform compared to the original, in terms of audience appeal and campaign results.To bring it all to life, we leaned heavily on AI:🧠 ChatGPT helped us write character prompts🎨 Midjourney turned those into awesome character designs🎥 Pika, Kling and Creatify helped animate everything into ad-ready creativesBut it didn’t stop there.We used the AI art to build dedicated Custom Store Listings on Google Play, complete with unique icons and screenshots for each visual style. Then we ran a Meta campaign to send traffic to each version and measure the differences in audience behavior and conversion rates.The result? Two totally different visual vibes. Two different types of players. Tons of insights for further […]

Supercell global launched Moco last week. Their Action RPG, that got out of its long periodic beta (since Oct. 2023). With around a week of data, there is $350K revenue and 2,5M downloads, which does not seem so super 😟. Let's look deeper into the game 🕵. This is as streamlined ARPG as it gets. You don't collect weapons from the ground and compare them in your inventory, you don't craft specific items, there are no skill trees, there are no gear sockets or enchants, there is not even the armor 🛡️ part of the inventory. You just choose 3 active and passive skills + weapon, which determines your playstyle, and that's it. Later, you get 3 more stat-based elite rings. I think this streamlining process went a little bit too far, or as a veteran ARPG player, I am […]